OXNARD, CA - Diversity is the key to answering demand, according to the latest strategy revealed by Mission Produce™. The company is riding the wave of a wide-reaching network, one it said is its most diverse summer sourcing plan yet.
"With Mission’s diversified sourcing strategy, we are in a prime position to supply our customers with the ‘cream of the crop’ across our global growing network,” said Diana McClean, Director of Marketing. “As the go-to supplier, we leverage our deep-rooted grower relationships and state-of-the-art infrastructure to provide a reliable, year-round supply of high-quality avocados and mangos. And as the go-to strategic partner, we pull our products through at retail with data-driven programs that support avocado and mango category growth.”
With a plentiful California season and expanding grower relationships in Mexico, according to a press release, Mission is leveraging its global sourcing capabilities to supply “the world’s finest avocados and mangos” from California, Mexico, Peru, and Colombia this summer.
It is a walk the company plans to walk confidently today through June 1 in Palm Desert, California, while showcasing at the West Coast Produce Expo (WCPE).
“At WCPE, I look forward to connecting with our customers and industry partners to share where we’re seeing the strongest avocado and mango opportunities this summer,” McClean continued. “When it comes to avocado opportunities, bags continue to be a trending topic as one of the key drivers of the category. In a recent study by the Hass Avocado Board, bagged avocado dollar sales increased by 68 percent from 2019 to 2022, now making up nearly 25 percent of total avocado category dollars. Bags are becoming an increasingly important part of a successful avocado program—and they happen to be a profitable way to leverage supply availability from our diverse sourcing regions.”
With more than 14 origins supporting its supply year-round, learn more about offerings, regions, varieties, and more when you swing by booth #609, where Mission is showcasing its World’s Finest Avocados and Minis Avocados bags in both conventional and organic, as well as its Round Mangos from Mexico.
May your taste buds and department ideas be ready!
