HOUSTON, TX - Brighter Bites is all about distributing better-for-you foods, and its latest partnership will do just that. GoodPop® announced it will make a financial donation, including a $40,000 matching of Brighter Bites’ summer Core Campaign. The brand will also participate in a volunteer day at one of the Austin summer program sites, contribute fresh watermelon from its supply chain, and execute a product cause marketing strategy to raise awareness of Brighter Bites’ back-to-school campaign.
“We are honored to have a partner like GoodPop to support our mission, especially during our summer programming months,” said Rich Dachman, Chief Executive Officer of Brighter Bites. “Summer programming is crucial for the communities we serve in providing access to fresh produce when school is out. To have partner support during this time of the year is always welcomed and appreciated.”
Brighter Bites is also giving back to GoodPop’s cause by participating in Good Deeds Day. Since 2007, millions of people and thousands of organizations from 110 countries have come together annually to volunteer and #DoGood, a press release explained.
This partnership is just the beginning of many connections with organizations across the country to provide people with an opportunity to do good and volunteer.
“At GoodPop, it is our mission to provide families with more wholesome, delicious treats made with real and simple ingredients while also doing good in the communities we serve," says Clara Tomlin, Director of Brand Impact at GoodPop. "GoodPop is proud to partner with Brighter Bites, uplifting two of our giving pillars: Supporting Equity and Inclusion and Ending Hunger in America. This partnership feels especially important to us as we always strive to bring joy to families during the summer through our products and mission."
To stay informed on additional ways to support the organization, follow Brighter Bites on Facebook, Instagram, Pinterest, Twitter, or YouTube. And stay tuned to ANUK for more industry news.
