OVIEDO, FL - In many families, summertime means corn on the cob will make a regular appearance on the menu. Duda Farm Fresh Foods knows this well and is rolling out a promotion to make its Dandy® corn the star of the show. The supplier has launched its “Summer of Sweetness” Giveaway with a focus on sweet corn and some friendly pickleball competition.
“Pickleball has become THE sport to play right now, so we wanted to give our shoppers a chance to get in on the fun and win some relevant and engaging prizes,” said Nichole Towell, Senior Director of Marketing and Packaging Procurement. “Our goal with this promotion is not only to promote summertime activities and snacks, but also elevate Dandy corn as a go-to meal solution for quick and delicious summer salads and sides.”
Now through July 12, shoppers are encouraged to enter the “Summer of Sweetness” Giveaway for a chance to win pickleball inspired, three-tiered prize packs that include portable nets and court markers, carbon fiber rackets, pickleballs, and a set of themed slim can coolers. According to a press release, each of the 35 winners will also receive coupons for free Dandy products from local grocery stores.
Duda will employ a comprehensive marketing strategy to promote the giveaway that includes regional TV segments, public relations efforts, influencer support, corn recipes and application inspiration, online advertising, as well as email and social media campaigns to increase sweepstakes entries and drive demand for the product in stores.
The ANUK pickleball team will surely have our eyes on this exciting campaign!
