NEW YORK CITY, NY - There’s no shortage of creative ways to talk to shoppers. Harps Food Stores is connecting with them through a strategic new partnership with Grocery TV. Through this collaboration, Harps will leverage Grocery TV's end-to-end in-store retail media solution to engage shoppers with digital displays.
"Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS," commented David Ganoung, Senior Vice President of Marketing and Chief Marketing Officer at Harps. "Best of all, they've handled the heavy lifting in terms of setting up and managing the network, so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers."
According to a press release, the Harps team will use Grocery TV's Content Management System (CMS) to launch and track in-store digital campaigns.
Not only does this partnership underscore Grocery TV's ongoing mission to provide full-service solutions to retailers, but it gives them a more impactful way to influence and connect with consumers.
"Our goal is to make it easy for retailers to set up, manage, and monetize their in-store retail media networks," says Don Oelke, Co-Founder and Chief Operating Officer, Grocery TV. "We're excited to be partnered with Harps, a retailer well-known for their customer service, and look forward to helping them build even stronger connections with their customers through a best-in-class in-store retail media network."
Keep reading ANUK as we cover the latest in retail partnerships like this.
