WENATCHEE, WA - If you are still reeling from the groundbreaking initiative CMI Orchards announced just a few months ago in partnership with Royal Family Farming, now’s your chance to really dig in. The Soil Center, an initiative seeking to make lengthy strides in regenerative ag, will be front and center for the grower at the rapidly approaching Organic Produce Summit (OPS).
“OPS is the only exclusive organic show—perfect for us to connect with customers seeking a full portfolio of organic apples, pears, and cherries. Specializing in high-flavor apples, we love showing customers the scope of all the options we sell and the creative ways we can help retailers market and promote organics!” says Vice President of Marketing Rochelle Bohm. “Not only is OPS essential for building industry relationships and gaining market insights, but it enhances our market presence by directly connecting us with retailers in search of top-tier organic offerings, positioning us to adapt easily to market trends. Participating highlights our commitment to quality and meeting the growing consumer preference for organic produce.”
And perfectly aligned with that commitment is the Soil Center initiative.
“Led by the Allred family, owners of Double Diamond Fruit, Royal Family Farming, and an ownership arm of CMI, the Soil Center revolutionizes soil health with innovative solutions and optimal ingredients. At its core is an advanced waste-processing system that upcycles byproducts from orchards, row crops, dairy, and beef operations into high-quality soil amendments. We're chipping removed orchard trees to feed the world's largest worm farm, converting liquid waste and wood chips into valuable worm castings used across our orchards and crops,” Rochelle explains.
Of course, as one of the marked providers of organic apples, pears, and cherries, CMI will also showcase its huge varietal selection. Ambrosia Gold®, Cosmic Crisp®, Envy™, Jazz™, KIKU®, Kanzi®, Smitten®, SugarBee®, Fuji, Gala, Granny Smith, Pink Lady, and Honeycrisp apples; Bosc, D’Anjou, Bartlett, and Starkrimson pears; and Red, Rainier, and Skylar Rae® cherries will all be at the fingertips of visitors to booth #620.
“With our huge selection comes year-round options and pack types for every shopper, and a team ready to customize tools to make organics fly off the shelves,” Rochelle shares. “We're not just meeting the needs of health-conscious consumers; we're setting the benchmark for a healthier, tastier future with every organic piece of fruit we cultivate.”
It’s about that time to jet-set over to Monterey, California, to dive into all things organic, taking place next week, July 11–12.
