DELANO, CA - A highly sought-after seedless table grape variety is preparing to kick off its next season. We recently heard from Four Star Fruit that it anticipates another strong season for its Holiday® variety.
“We are looking forward to another great Holiday season with strong promotable volumes,” said Jack Campbell, President. "Our team is fully equipped and ready to collaborate with retail partners to deliver an exceptional eating experience, driving robust consumer demand this fall."
Recognized for its exceptional sweetness and distinctive late-season profile, the Holiday variety is easily identified by consumers nationwide. The summer heat wave will create challenges for some varieties, a press release stated, but Holiday is in the early stages of maturity, and the company is not seeing any roadblocks.
Earlier this year, Four Star Fruit acquired Agriculture Capital of Columbine Vineyards’ complete Holiday table grape program. Under the terms of the acquisition, Four Star Fruit has exclusive rights to all brands, trademarks, and DNA associated with the Holiday variety.
Holiday clamshells and bags are available upon request.
For more table grape news, you know where to find us.
