ELGIN, MN - An exciting delicacy is coming to the produce department this month as Honeybear Brands brings an early variety primer to the fall apple season. Hitting shelves in mid-August, the apple company's popular First Kiss® variety gives retailers a chance to get a jump start on new fresh crop apple sales.
“Demand for premium apples remains high, and First Kiss represents the start of apple season,” says Don Roper, Vice President of Sales and Marketing. “Shoppers and retailers are ready for an injection of fresh flavor on the apple deck. Apple lovers anticipate the exciting First Kiss variety on store shelves and it’s a signal that the apple harvest and flavors of fall are not far behind. There’s a lot of love about a First Kiss apple, but like every first kiss, it’s fleeting, so enjoy them while you can.”
First Kiss apples are grown exclusively in Minnesota and brought to market by Honeybear Brands. The sweet, early-season variety will begin shipping nationwide in mid-August. The variety originally debuted in limited supply to a fan base of committed consumers and is now headed back to the produce department in even greater numbers this season.
As a press release shared, First Kiss is a descendant of the beloved Honeycrisp variety, developed in the same Minnesota growing region where the first Honeycrisp was discovered. The result is a mouth-wateringly sweet/tart and juicy apple with a firm, crisp bite, eye-catching, deep scarlet skin, and bright white flesh.
Don’t miss out on the category opportunities sparked by this lovable variety! For more insights to inform your fall merchandising plans, keep reading ANUK.
