SANTA MONICA, CA - To attract new consumers, Sensei Farms made a bold move. It decided to introduce new packaging across its line of leafy greens and salad mixes.
"From seed to shelf, we strive for innovation at every stage of our products," says Jessica Vasisht, Sensei Farms' Senior Vice President of Sales and Marketing. "This focus allowed us to create a better, more impactful package that embodies the superior quality of our produce, without compromise."
According to a press release, this is the indoor-grown produce brand's latest step toward a more sustainable future.
The new design offers the same functional and food safety features retailers and consumers expect from conventional plastic clamshells but in an attractive and more eco-friendly form.
"Eco-friendly solutions often come with a premium on price, so we knew that barrier to adoption had to be removed," Vasisht continued. "This is a significant leap forward for our category and just the beginning of what Sensei Farms has planned."
Perforated panels allow the tray to be easily broken down and a removable liner keeps the paperboard clean for recycling. The company also noted that a "peel and reseal" closure helps keep the product fresh and provides convenient storage.
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