REIDSVILLE, GA - Back to simplify nutritious eating for families for another year, Healthy Family Project is making the most of the fall season with its 10th annual Back-to-School campaign. The omnichannel campaign will hit the organization’s social media, email newsletter, and website content now through September 15, focusing on practical tips and produce-centric meal ideas for busy households during the back-to-school season.
“Aligned with the theme, Healthy Family Project’s 2024 Back-to-School partners are making a $12,000 donation to the International Fresh Produce Association’s Foundation for Fresh Produce,” said Trish James, Vice President. “This contribution is aimed at increasing produce consumption in schools, underscoring the industry’s commitment to fostering healthier eating habits among children.”
The campaign is supported by a variety of like-minded brands dedicated to increasing produce consumption among the younger generations, a press release explained. Partners of the campaign include Bee Sweet Citrus, Consalo Family Farms, Shuman Farms RealSweet® Onions, JAZZ™ apples, Nature Fresh Farms®, and YoQuiero! Brands.
The campaign will include content featuring these partner brands, including an Instagram Live and Instagram Reels created by Healthy Family Project’s dietitians. As the release went on to note, this strategic use of social media not only highlights the brands but also provides valuable information and inspiration to families looking to incorporate more fresh produce into their lives.
In addition to the organization’s social media approach, curated content will also be shared in weekly e-newsletters distributed to Healthy Family Project’s consumer and nutrition professional audiences.
Since 2014, the annual Back-to-School campaign has resulted in more than $208,000 in donations to charities that impact families and increase produce consumption in schools. Since 2002, Healthy Family Project has donated more than $8 million to charities promoting health and wellness for families through retail and digital cause marketing campaigns.
Cheers to another impactful effort to drive produce consumption!
