Homegrown Organic Farms Launches Little Pranksters Kiwi Berries; Scott Mabs, Stephen Paul, and Elise Smith Comment


Tue. August 13th, 2024 - by Melissa De Leon Chavez

PORTERVILLE, CA - What if snacks could offer both bold flavor and a playful twist? Homegrown Organic Farms answers this question with the launch of Little Pranksters kiwi berries, a new product poised to redefine snacking with its unique taste and innovative appeal.

Scott Mabs, Chief Executive Officer, Homegrown Organic Farms

“Our teams have put an extraordinary amount of effort behind the scenes for this project. From our creative teams to logistics and operations, everyone has played a crucial role in bringing this vision to life,” emphasized Scott Mabs, Chief Executive Officer. “We are excited to introduce the brand this season and showcase the results of our collective hard work.”

Available from September to November, Little Pranksters are sourced from the Willamette Valley in Oregon, known for its optimal growing conditions. They come in 4.4 oz, 6 oz, and 16 oz clamshell options, shipped from Homegrown Organic Farms' Sheridan, OR, and Kingsburg, CA, facilities.

Stephen Paul, Deciduous Category Director, Homegrown Organic Farms

“Little Pranksters are sure to attract attention on grocery store shelves,” said Stephen Paul, Deciduous Category Director. “Visually unique and irresistibly tasty, Little Pranksters are the ideal choice for health-conscious snackers and fearless foodies alike.”

These kiwi berries defy traditional expectations with their fuzz-free exterior and petite size, offering a snack that is both visually appealing and convenient. According to a press release, Little Pranksters are rich in vitamin C, fiber, and essential nutrients like magnesium, potassium, and vitamin E, boasting more antioxidants than standard kiwis.

Homegrown Organic Farms has announced the launch of its new Little Pranksters kiwi berries

Adding to their charm, Little Pranksters come with a playful warning: They should not be eaten before they are ripe, as an unripe berry lacks the sweet flavor that defines the product.

Elise Smith, Marketing Manager, Homegrown Organic Farms

“It’s important to wait until they’re soft and ripe,” said Marketing Manager Elise Smith. “Trust us, the flavor experience is worth the wait. The softer the berry, the sweeter the taste.”

With their distinctive qualities and robust nutritional benefits, Little Pranksters kiwi berries are set to make a significant impact on the snacking market this season.

To stay up-to-date on the innovative and ever-evolving landscape of the berry industry, keep reading AndNowUKnow.