TUCSON, AZ - This year’s Southwest International Produce Expo (SWIPE) is returning to Tucson, Arizona, on November 7–9 at the JW Marriott Starr Pass Resort & Spa. With over 60 top retailers and foodservice buyers already expected to be in attendance, anticipation is building for the upcoming event, hosted by the Fresh Produce Association of the Americas (FPAA).
“We are seeing SWIPE booths selling rapidly, and we encourage companies to sign up quickly if they want to secure a spot before the event sells out,” says Lance Jungmeyer, FPAA President. “The demand for booth space shows the growing importance of this event within the produce industry. Exhibitors are drawn to the fantastic ratio of buyers to exhibitors, helping people have one-on-one with their customers and potential customers.”
Among the companies expected to be in attendance for the second annual event are key industry players like Sysco, Sobeys, Walmart, Markon, Grocery Outlet, Pro*Act, Rancho Market, Charlie’s Produce, and Associated Wholesale Grocers. As a press release noted, last year’s show had almost as many buyers in attendance as there were exhibitors. The expo’s impressive lineup of buyers ensures that SWIPE will once again offer exhibitors an advantageous opportunity for interaction and business development.
Adding to the excitement, the 55th Annual Desert Golf Classic tournament is poised to be a great combination of business and fun, and the Fresh Produce & Floral Council (FPFC)/FPAA partnership on the tournament plays a big part in that, the release added. The tournament is currently open to FPAA and FPFC members. Registration for golf will open to the public on September 1.
“We are excited to work with our sponsors to come up with impactful ways for them to have their companies recognized during SWIPE,” says Jungmeyer. “By organizing fun events attendees want to sponsor like our Bourbon, Beer, and BBQ event, creating meaningful education sessions that people want to attend, and having a fantastic golf tournament we are hosting with our friends at the Fresh Produce & Floral Council, people feel their sponsorships really pay off.”
With booths already quickly selling out and top buyers confirmed to attend, FPAA recommends securing your spot at this anticipated event as soon as possible.
“We’re expecting spots to fill up faster than ever before,” adds Jungmeyer. “If you’re planning to join us on the course, we highly recommend registering as soon as possible because Starr Pass is a great course, and this tournament will sell out.”
For more updates in the lead-up to this event, keep reading ANUK.
