WESTLAKE VILLAGE, CA - Here’s a national food day that is as sweet as can be. Dole Packaged Foods launched the first-ever National Pineapple Juice (a.k.a “PJ”) Day this weekend, and to celebrate this, the company invited fans to host their own “PJ in your PJs” brunch parties across the country on August 17.
“All of us at Dole are so proud to have created National Pineapple Juice Day as a way to celebrate the delicious, tropical flavor of pineapple that stands out from other fruit juices,” stated Orzse Hodi, President of Dole Packaged Foods, USA. “Dole has been providing juice lovers the refreshing taste of sunshine in a can for close to a century, and we’re looking forward to fans nationwide celebrating the beverage as unique as they are on National Pineapple Juice Day and beyond.”
A press release added that as part of the national observance, Dole encouraged juice fans to enjoy their days differently by making a simple and delicious change to the typical morning routine by switching to Dole® 100% Pineapple Juice, which is boosted with vitamin C.
Additionally, Dole teamed up with lifestyle brand Printfresh to offer custom-branded luxury pajama sets, to help get the party started. PJ fans even had the opportunity to win their own “pajama party starter packs” via @DoleSunshine and @Printfresh social media pages.
“Known for our vibrant, organic cotton loungewear, Printfresh is committed to making every day brighter, which also perfectly embodies the spirit of Dole’s values to leave a positive impact on people and the planet,” said Amy Voloshin, Founder of Printfresh. “As a woman-owned and ethically conscious brand, we offer bold designs and inclusive sizing to ensure there’s an ideal fit for everyone. Our hand-crafted designs offer a unique change of pace when it comes to cozy time, so teaming up with Dole Pineapple Juice was the perfect pairing.”
Fans also participated via social media, with hashtags #DolePineappleJuice, #NationalPineappleJuiceDay, #PJinyourPjs, and #LetYourGlowShow.
Cheers to the nationwide brunch parties that took place this weekend!
