DELANO, CA - Earlier this month, Jasmine Vineyards fueled our excitement for the California table grape season, announcing the harvest of two alluring seedless grape varieties. With more beloved varieties to be harvested soon, we took a virtual trip to the supplier’s vineyards to find out just what this season has in store.
“We're currently harvesting variety favorites Sweet Celebration (red seedless), Summer Crunch, and Sweet Globe (green seedless), with Great Green coming soon,” shared Jon Zaninovich, President of Jasmine Vineyards. “Despite some extreme heat during early harvest, we're looking at a healthy crop this season and expect to be shipping into the holidays.”
California table grapes are regarded as a premium commodity in both domestic and international markets, with consumers anticipating the arrival of the region’s high-quality, high-flavor table grapes each year.
“Our soil, climate, and the generations of family farms caring for the land—all these factors contribute to quality grapes, year after year,” Jon adds. “The California Table Grape Commission is also credited with a positive and consistent lift in consumer awareness of California grapes, making them a preferred choice among shoppers.”
While the quality and flavor are certainly enough to draw consumers to this famed category, retailers have the power to drive increased sales by creating prominent and eye-catching displays in the produce department.
“We're getting lots of great photos from retailers showing eye-catching displays of Jasmine Vineyards grapes,” Jon shares proudly. “Prominent displays are a great example of how retailers can maximize sales of California table grapes while promoting them as a limited-time seasonal offering. Circulars and in-store signage can promote grapes as a ‘smart snack’ for school lunches and after-school activities, hydrating and providing essential nutrients from whole fruit.”
While retailers continue to make the most out of the lucrative California table grape season, ANUK will be here with the latest category updates.
