GRAND RAPIDS, MI - An experienced food industry vet is joining the executive team at SpartanNash. The retailer has named Erin Storm as its new Senior Vice President and Chief Marketing Officer, who will lead the marketing function including the OwnBrands portfolio, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
Storm joins SpartanNash following an 18-year career with Kellogg's® and its spin-off Kellanova™, where she was most recently the Vice President of Commercial Strategy. Prior to that, she held a variety of marketing roles with increasing leadership responsibility, including Vice President of Marketing in which she oversaw brand and innovation across the $3 billion salty category for brands such as Pringles®, Cheez-It, and Club® Crackers.
According to a press release, Storm previously led the Cheez-It brand marketing team, inclusive of activations like the Cheez-It Citrus Bowl. Her team's creative has earned national awards and recognition, including an Andy Award for a 2024 Pringles Super Bowl® ad.
Throughout her career, Storm has provided leadership for brands that include Froot Loops®, Frosted Mini Wheats®, Special K®, Rice Krispies Treats®, Eggo®, MorningStar Farms®, Kellogg's Raisin Bran®, Frosted Flakes® and Apple Jacks. She earned her undergraduate degrees in marketing and finance from the University of Delaware and her Master of Business Administration from Indiana University's Kelley School of Business.
"Erin is a talented brand marketer with proven success in growing the demand for products that have become popular household favorites," said Chief Executive Officer Tony Sarsam. "She will play a pivotal role in driving brand awareness for our retail banners and OwnBrands portfolio, capturing market share, and leveraging consumer insights for product innovation."
Congratulations to the new executive!
