SALINAS, CA - If you have the pleasure of following Taylor Farms' social media accounts, then you will already understand why this powerhouse operation took home the Besties Award for Best Social Media Campaigning. Full of vibrant videos, reels, images, and messages—Taylor Farms brings its retail partners a social media tool kit that taps into the emotions, humor, empathy, and trends of the day. From busy parents looking to make a quick and healthy meal to college students seeking out the new and seasonal flavors between stacks of assignments—and everything in between—Taylor Farms is looking out for its loyal and budding consumer base. And, also, its retail and foodservice partners.
“Taylor Farms is inspired by our consumers and their evolving needs and interests. We listen and see what drives them to buy the best-tasting salad kits and snacks in the market. We've built strong, trusted relationships with our social community and are rooted in providing relevant, thumb-stopping content that brings value to consumer's lives in lighthearted, inspirational, humorous, and educational ways,” Christina Barnard, Director of Marketing, shares with me. “I'm thankful to be part of the highly engaged Taylor Farms team and appreciate all my team members who willingly participate in our branded content generation to bring my visions to life.”
Taylor Farms has always taken great value in bridging the gap between the buying operation and the consumer, investing in this area of expertise with a passion.
“Our social platforms are a valued direct line of communication with our loyal customers. It is through our relevant brand content and strategic influencer partnerships that we are able to capture consumer's attention and generate demand for our healthy, fresh products,” Christina explains. “Through social media, we have the ability to influence fresh produce consumption, and that's a rewarding feeling.”
Taylor Farms salads are healthy, taste delicious, and are easy to prepare. Consumers, like myself, also go wild when the company introduces special, limited-edition seasonal salads.
Like many great brands and companies, Taylor works to develop its vision to build on today’s demands and anticipate tomorrow’s.
“We are evolving with our consumers' needs and recognize needs are different depending on various life stages. Through cohort identification and precise social targeting, we are able to serve hyper-relevant content to the appropriate audience at the right time,” Christina reveals.
For a little behind-the-scenes look at the Besties process, our team handles the initial nominations to ensure each nominee meets our stringent standards. We then share our nominees with our Besties committee.
The committee is composed of experienced retail buyers or individuals with substantial experience and knowledge in their respective fields. This year, they voted on every category except for one: Retailer of the Year. Each committee member received a ballot with three nominations for each award category. Based on their votes, we determine the winners of the Bestie Awards.
A huge congrats to Taylor Farms and its bar-raising presence across marketing and social media campaigning!
