VALENCIA, CA - As the California citrus season approaches, Sunkist Growers has launched innovative merchandising solutions designed to enhance retailers' in-store displays.
“Our new merchandising solutions were designed with the evolving needs of our retailers in mind,” said Cassie Howard, Senior Director of Category Management and Marketing. “We’ve created displays and point-of-sale (POS) materials with the ability to fit with any space while offering flexibility and aesthetic appeal, making it easier to highlight the quality and variety of our citrus offerings in a way that resonates with their shoppers.”
In response to the demand for sustainable and organized retail environments, Sunkist’s new offerings include sleek, functional, and adaptable display solutions. These buildable displays optimize shelf space and create structured, visually appealing citrus destinations featuring Sunkist Navels, Caras, Bloods, lemons, Mandarins, grapefruit, and multi-variety packs. According to a press release, these merchandising options reflect Sunkist's commitment to driving sales while providing an exceptional shopping experience.
As consumer interest in fresh citrus continues to rise, Sunkist's marketing team collaborated with sales representatives to gather customer feedback and refine their merchandising toolkit. Recognizing that limited floor space is a primary challenge, the new space-efficient displays fit seamlessly into any store layout. Retailers can customize displays based on available space and inventory, ensuring citrus remains prominent during key shopping periods without cluttering the sales floor.
“We know retailers are very interested in going big for peak season and holidays,” added Howard. “From our variety-specific lineup to our multi-varietal toolkit, we now have interchangeable messaging options throughout the season. From bins, stackable towers, and display wraps to clip cards, wobblers, channel rails, bin headers, and posters, Sunkist has something in-store all season long to help drive sales and reach your store goals.”
Sunkist’s merchandising units aim to present a comprehensive view of citrus offerings in a cohesive manner. Available nationwide, retailers can contact their local Sunkist sales representative to learn more about these latest merchandising solutions and drive sales in their stores.
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