SEATTLE, WA & SACRAMENTO, CA - Here’s some news worthy of the peanut gallery and beyond. Oppy and almond brand Blue Diamond Growers have partnered to deliver an array of almond and almond-fruit blends into retail produce departments, bringing marketing opportunities abound.
“Annual almond consumption in the U.S. triples that of the next most popular nut, but almonds own a mere 5 percent volume share in produce,” said Brett Libke, Senior Vice President of National Sales, Oppy. “We see a huge opportunity, with Blue Diamond’s brand equity, powerful promotions, and free-standing displays driving sales.”
The consumer-tested and approved almond assortment includes, Oven Roasted Honey, Lightly Salted, Sea Salt & Black Pepper, and Whole Natural almonds, as well as Toasted Almonds & Cherries, and Sea Salt Almonds & Blueberries. Varieties will be sold in eye-catching and resealable stand-up bags.
“We are excited to complement our center-store portfolio with this fresh new offering,” said Carmen Bourgaize, Chief Commercial Officer, Blue Diamond Growers. “Our consumer research indicates a purchase intent of over 70 percent, and nine out of 10 people say there’s at least one item in our portfolio they would buy. We are eager to bring this strong value proposition to the produce shopper through our friends at Oppy.”
A press release shared that after several years of research and development by Blue Diamond, the new line features premium almond varieties and no added oils or artificial flavors.
Want to know what the future holds for nuts in the produce aisle? Visit the Oppy booth #3239 at the IFPA Global Produce & Floral Show for more information!
