ELGIN, MN - Those at Global Produce & Floral Show will want to stop by Honeybear Brands’ booth to learn more about how the grower is taking advantage of another strong supply of Pazazz® apples—and how retailers can, too.
“Apples have seen a drop in consumption with younger consumers. We need to turn that trend around and give them a reason to choose apples first for a variety of eating occasions. We know health-conscious consumers choose their produce based on health benefits and convenience, something apples has in spades,” said Don Roper, Vice President of Sales and Marketing.
According to a press release, this year’s Pazazz crop is currently being harvested and packed across Honeybear’s facilities in Washington, Minnesota, Wisconsin, New York, and Nova Scotia.
This variety provides retail partners with peak-of-harvest flavor and long-term supply.
To further promote apple consumption, the grower partnered with Taylor Heise, a professional hockey player, to help with its Assist Second Harvest Heartland campaign. During the campaign, Honeybear will donate 600 pounds of apples each time Heise feeds a teammate an assist—otherwise known as an “apple” in hockey—during her games this season.
“Apples help fuel our bodies. And who better than an elite athlete like Taylor Heise to remind health-conscious audiences about the health benefits of apples? Taylor’s fan base is comprised of that younger audience, and she has a genuine desire to be part of a cause marketing effort to combat hunger,” added Roper. “Women’s sports are having a big moment, and we are excited to celebrate that while attracting new apple consumers and donating to a good cause.”
For those looking to learn more, stop by booth #B2049.
As always, AndNowUKnow will be here to deliver the latest in all things fresh.
