LEAMINGTON, ONTARIO, CANADA - A new flagship lineup is ushering in the latest look for Nature Fresh Farms®. The greenhouse grower has rolled out refreshed packaging as part of its strategic evolution, themed “Flavor with Feeling,” which merges vibrant design with Nature Fresh Farms’ mission of Growing for a Kinder Future™.
“At Nature Fresh Farms, we’ve always focused on delivering the freshest, most flavorful produce to our customers, and this packaging refresh reflects that commitment,” said Matt Quiring, Senior Vice President of Sales and Marketing. “We want our consumers to not only taste the freshness but feel it—from the vibrant colors to the juicy flavors that burst from every package.”
Nature Fresh Farms’ refreshed packaging lineup includes:
- On The Vine: Ombres™, Dramas™, Zens™, Glows™, Hiiros™
- Lil’ Chills™: Baby Cucumbers
- Sweet Thrills™: Medley Tomatoes, Mini Sweet Peppers (now seedless)
- Little Obsessions™: Strawberries, Organic Strawberries
The updated packaging strategy aims to draw consumers in by celebrating rich flavors and meaningful experiences. Beginning with the unique, experiential names, every thoughtful detail of the packaging reflects this emotional journey.
According to a press release, the goal was to reflect the bold flavors Nature Fresh Farms is known for but add a real sense of connection and pull on the heartstrings of consumers. Every detail, from the color palette to the label patterns and texture, was designed to excite and delight.
“From the subtle notes of ZENS™ to the bold punch of DRAMAS™, we’ve created packaging where flavor isn’t just something you taste—it’s something you feel and share,” said Amanda Armstrong, Director of Marketing. “This aligns perfectly with Nature Fresh Farms’ values of innovation and premium quality.”
The sensory-driven packaging is supported by consumer research, which revealed the refreshed designs drove strong appeal. The new names and vibrant visuals deepened consumers’ engagement with the brand, reinforcing that the refresh resonates with today’s shoppers and is driving new momentum for Nature Fresh Farms.
Nature Fresh Farms’ Greenhouse Clean™ label stands for pristine conditions, better quality, and produce that’s better for the earth and your family. By using sustainable methods like good bugs for pest control and a closed-loop water system, Nature Fresh Farms ensures every vegetable is grown with care.
Nature Fresh Farms recently revealed its refreshed packaging at IFPA, highlighting the brand’s renewed momentum focusing on flavor, emotion, and experience.
For more from the press release, click here. And keep reading ANUK to stay up to date on the industry’s latest.
