GRAND RAPIDS, MI - What store will be next? As the food solutions company SpartanNash® continues to advance its grocery store modernization strategy, Family Fare® in Sparta, Michigan, has been reopened and newly redesigned. This is the second pilot store in SpartanNash’s effort to deliver on its customer value proposition, providing a shopping experience centered on fresh products, convenience, and value.
“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said Bennett Morgan, Executive Vice President and Chief Merchandising Officer. “Our goal with this project long-term is to continue listening closely to both our shoppers and associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”
The company has lowered prices on more than 6,000 products, reinforcing its commitment to bringing even more value to the Sparta community. Additionally, the refreshed Sparta location integrates innovation while maintaining the neighborhood feel that Family Fare shoppers expect.
Building on the success and insights gathered from its first pilot store in Holland, Michigan, the Sparta remodel further refines key offerings to meet evolving shopper preferences, a press release shared.
The Sparta Family Fare showcases a layout designed to highlight fresh produce, floral, and bakery, with popular offerings from the Holland pilot location, including:
- $20 healthy meal kits that can be prepared in 20 minutes or less
- A chef-driven grain bowl program featuring international flavors like za'atar, gochujang, and chimichurri
- Curated specialty cheese selections focusing on Michigan and Wisconsin-made cheeses
Future Family Fare remodels will be informed by insights gleaned from the two pilot locations in Holland and Sparta.
Keep turning the pages of ANUK and never miss what’s happening in the retail sector.
