CAPISTRANO BEACH, CA - The time has come, retailers, to kick off holiday purchasing and meet demand with nostalgic and tempting offerings. Few accomplish this like sweet Mandarins, and LIV Produce is opening the gates to its inaugural harvest just in time for the giving season.
“We are thrilled the time is finally here to launch conventional and organic seedless Mandarins from a historic grower deeply rooted in Bakersfield, California,” Anthony Innocenti, Managing Partner, recently shared with me. “This step is significant in terms of our citrus expansion and, with well over 400 acres of high-quality fruit, we are ready to meet retail demand.”
Officially beginning the week of November 4, seedless Mandarins will be available from LIV Produce in both organic and conventional in all value-added retail packs, including 2 lb, 3 lb, 5 lb, bulk, and stickered, as well as with private label options.
“This expansion marks a milestone for LIV and for the citrus market at large, really adding to the mix of offerings while also setting up for promising additional growth in the future,” Anthony said.
Looking toward holiday popularity and coming demand, he encouraged retailers to take advantage of the full range of sizing LIV will offer to complement all recipes and utilization.
“This adds further to the full array of Meyer sweet lemons, Cara Caras, grapefruit, Mineolas, and more as we continue to increase in conventional and organic for a broad range of citrus under one roof,” he noted.
As we recently reported, the debut of this new market and category for LIV follows higher demand and limited supplies, aligning well with the company’s continued commitment to a reputation of citrus strategy, surety of supply, high-quality fruit, and excellent customer service.
As we continue to follow new moves in strategy, offerings, and more, AndNowUKnow will be sure to report the latest into the holiday season and beyond.
