WASHINGTON, DC - Have you eaten a plant today? Over the past few weeks, The Foundation for Fresh Produce has connected with and educated thousands of dietitians at the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE), and the Retail Dietitian Immersion Event at the International Fresh Produce Association's (IFPA) Global Produce & Floral Show (GPFS), to help deliver on the Foundation’s vision of growing a healthier world by boosting appeal for fruits and vegetables.
“We are committed to nurturing this critical stakeholder audience to help us increase consumption of fruits and vegetables across the globe,” said Katie Calligaro, Director, Marketing and Communications. “Whether it’s through events like The Consumer Connection Conference in April, IFPA’s Foodservice Conference in July, the Retail RD Immersion Event at GPFS, or by showing up where they are at FNCE and other nutrition conferences, there are many ways we stay engaged and connected with the health and wellness community throughout the year.”
For the second year now, The Foundation showed up strong amongst the over 8,000 nutrition professionals from across the world at FNCE. According to a press release, the Have A Plant® booth was one of the most popular on the show floor, featuring fresh fruits and vegetables donated by FreshPoint Bix Produce Company, Have A Plant t-shirt giveaways, fun fruit and veggie tattoos, as well as a Hack-A-Thon survey for a chance to win a spotlight on @fruitsandveggies social media channels.
The team engaged with nearly 3,000 dietitians during the three-day FNCE Expo, highlighting resources to help people eat more fruits and vegetables, and the simple message to pass on to their clients, patients, and communities: Every time you eat, Have A Plant!
“The efforts made by The Foundation for Fresh Produce to engage with and inform dietitians are unparalleled,” stated Alex DiNovo, President and Chief Operating Officer of DNO Produce and past Chair of Foundation for Fresh Produce. “We are excited to support and extend this mission into 2025 to enhance the global discussions on nutrition and contribute to creating a healthier world by improving human health through produce. This work wouldn't be possible without the invaluable input from dietitians who educate, advise, and communicate with consumers daily.”
The Foundation also hosted 20 influential retail dietitians at its 2024 Retail Dietitian Immersion Event during IFPA's Global Produce & Floral Show. For over a decade, this key annual event has given retail dietitians the latest in produce innovations, research, and behavioral insights.
To read the full release, click here.
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