BATAVIA, IL—This time of year is stressful for most. As retailers strive to adhere to savings, suppliers strive to get products on the shelf. One grocer has a particular Thanksgiving pricing strategy in mind, as ALDI announced its low-priced holiday basket.
"Every day at ALDI, we are focused on finding ways to deliver the lowest possible prices for our customers—and this Thanksgiving is no different," said Jason Hart, Chief Executive Officer. "With 25 percent of [United States] households now shopping ALDI, we know grocery prices are still top of mind for customers. We worked hard this Thanksgiving to deliver the best value and quality products so everyone can enjoy a traditional meal with family and friends without having to scale back."
According to a press release, the Thanksgiving basket—touted as an “inflation-busting holiday meal”—includes a full meal for 10 people for less than $47.
Stocked with a Butterball turkey, pumpkin pie ingredients, and every guest’s favorite side dish, the ALDI Thanksgiving basket delivers a full Thanksgiving meal for less than $4.70 per person.
As shopper demand continues to drive the retailer’s growth plans, pricing strategies like this bring more customers through the door.
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AndNowUKnow will continue to report on the latest holiday updates, so stay tuned.
