LOS ANGELES, CA - I know consumers are hungry for Lemonade™ apples, and that is just what they will get. As the 2024–25 domestic season prepares to kick off, Giumarra Companies announced a joint initiative with Capital City Fruit to offer nationwide online delivery of Lemonade apples. Starting November 1, consumers across the 48 contiguous states will be able to purchase the apples directly through Capital City Fruit's online platform, Fresh Cart Produce.
“Consumers contact us daily asking where they can buy Lemonade, and we are thrilled to offer an online solution if the apple is not available in their local market,” said Jason Bushong, General Manager, Wenatchee for Giumarra. “As we continue to increase our volume, we look forward to delighting Lemonade fans everywhere and expanding the variety’s following with future online promotions.”
The specialty Lemonade packs will be shipped with care to maintain peak freshness, a press release ensured. The collaboration aims to meet growing consumer demand for Lemonade apples—a bright, sweet-tart variety known for its refreshing flavor and satisfying crunch.
Capital City Fruit and Giumarra have maintained a 15-year alliance, working together to supply fresh avocados, tomatoes, and other produce to customers, namely in the Midwest region. This online initiative highlights a shared commitment to delivering high-quality fresh fruit to customers nationwide.
“We are committed to new variety development and innovation, including how we deliver fresh produce to consumers,” said Kristina Lorusso, Vice President, Retail Partner Services for Giumarra. “Our trusted relationship with Capital City Fruit allows us to leverage their expertise and infrastructure to grow our businesses while, most importantly, expanding access to fresh produce for consumers nationwide.”
Giumarra will promote the new offering via its Lemonade apple website and offer a special discount code for website visitors. Both companies look forward to expanding their online offering with specialty products in the future.
“Reaching consumers through online channels is becoming increasingly important to our business,” said Brent Addison, Senior Executive Management Associate and Director of Sales and Marketing for Capital City Fruit. “We are excited to partner with a like-minded company in Giumarra to bring some of its key products to a new customer base while driving growth in our online operations.”
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