MIAMI, FL - For three generations, Tierra Suelta has been growing, importing, and shipping premium tropical fruits. The company is now expanding its core wholesale business with direct-to-retailer programs across the United States and Canada.
“By shipping direct to retailers, we extend shelf-life, optimize product quality, and reduce shrink,” said Steve Stutz, Principal. “Retailers and consumers are also interested in knowing where their food is grown. So, besides the authenticity and deep expertise that comes from three generations of farming, traceability and food safety are enhanced because we grow, pack, and ship our own fruit.”
With the demand for tropical fruit rising, Tierra Suelta is marketing its freshly launched retailer programs with new branding. But that’s not the only differentiating factor that makes this company stand out.
“We’re the only tropical fruit grower I know of that has a full-time agronomist on staff,” said Frank Abreu, Principal. “This allows us to combine the art of farming—learned from our parents and grandparents—with the science of modern agriculture to ensure we are providing the optimal water and nutrients to consistently produce the best-tasting, premium fruit. In the past year, we have added over 30,000 feet of state-of-the-art, Primus-certified cold storage right here on the farm. Our fruit goes straight from the field to the cooler where we pack under optimal conditions, further protecting quality and freshness.”
A press release noted that Tierra Suelta is a woman- and minority-owned business.
In addition to Tierra Suelta’s farms in South Florida, the company has a farming joint venture in Ecuador, which ensures a year-round supply of dragon fruit.
Tierra Suelta also employs innovative, 100 percent recyclable packaging and methods to further protect its fruit, reduce shrink, and increase retailer profits. For example, its star fruit is individually wrapped and can be delivered in protective, 2-pack clamshells.
“Tierra Suelta combines authentic, family-farming skills with modern agronomy, cooling, packing options, and shipping to provide significant advantages to retailers in terms of enhanced product flavor, quality, consistency of supply, and reduced shrink, yielding higher profits and happier shoppers,” concluded Stutz.
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