FOWLER, CA - When was the last time you merchandised pummelos? Bee Sweet has announced that the largest fruit in the citrus family, the pummelo, is currently in season and available to its customers.
“Our team has been harvesting pummelos out of the Central Valley for about three weeks now,” said Randy Stucky, Director of Harvesting and Grower Relations. “Size structure has been slightly larger than last season, with excellent internal color and juice content.”
Often sweeter than most grapefruit varieties, pummelos can be eaten alone or used as an ingredient for various recipes. Scientifically referred to as Citrus maxima, pummelos are large green citrus fruits that can sometimes reach up to eight inches in diameter.
“Most people are familiar with pummelos due to their large size and thick rind, but what truly makes them unique is their role in Asian communities,” added Director of Communications Monique Mueller. “Pummelos symbolize good fortune, health, and happiness, and many families consume them for good luck during the Lunar New Year.”
The pummelo variety is native to Southeast Asia and is known for having thick rinds with bright reddish-pink internal hues, a release explained. Pummelos are now included in Bee Sweet Citrus’ premium variety line. Additionally, bags, PLU stickers, and cartons have been redesigned to celebrate their role in Asian communities. The company can also provide customers with various forms of point-of-sale material to complement the packaging.
Rounding out this seasonal offering, Bee Sweet Citrus also has domestic lemons, Meyer lemons, grapefruit, and Golden Gem grapefruit available for customers. Finally, California-grown Navel oranges and Mandarins will be available this month as well.
Get ready to dress the produce aisle with vibrant pops of colorful citrus! And stick with ANUK for all the latest.
