BAKERSFIELD, CA - The days when the sweet potato only emerged on tabletops during the holiday season may be over, but that doesn’t mean this isn’t still a favorite time of year for the rising tuber.
“This Thanksgiving, sweet potatoes are a must-have for shoppers,” Susan Noritake, Director of Sales at Bako Sweet®, recently shared with me. “Our 3 lb mesh bags are especially popular during the holiday season, providing the ideal amount of sweet potatoes for family-sized dishes. For appetizers and other festive recipes, our convenient 4-count tray pack is also a great choice.”
Bako Sweet packaging plays a key role in driving sales, so the grower encourages retailers to incorporate this into their holiday merchandising strategy.
“Each mesh bag and tray is filled with sweet potatoes of similar size, ensuring even cook times. This means shoppers spend less time selecting and preparing sweet potatoes and more time enjoying moments with family and friends,” Susan pointed out. “We understand that shoppers value consistency and convenience, especially during the holidays. That’s why our products are designed to make cooking easier.”
Retailers can spotlight sweet potatoes this holiday season with Bako Sweet’s vibrant, convenient packaging and display bins in colors that naturally attract shoppers. Bako Sweet’s seasonal shippers and eye-catching designs make holiday merchandising easy, both in-store and online. For a festive touch, consider placing Bako Sweet products in colorful displays alongside other Thanksgiving staples or positioning a colorful orange shipper near the turkey refrigerator to boost impulse purchases.
“To engage customers further, retailers can feature recipe cards from Bako Sweet, providing simple ideas for incorporating sweet potatoes into holiday meals. This approach not only supports holiday sales but also encourages a year-round interest in sweet potatoes as a healthy, versatile choice,” Susan stated.
Featured in both classic casseroles and fresh, creative recipes inspired by influencers, the sweet potato’s role on home and foodservice menus continues to expand for the holidays and beyond. Unique ideas like Apple Pie Stuffed Sweet Potatoes and Parmesan Crusted Sweet Potatoes are adding a twist to traditional favorites like Sweet Potato Casserole and Sweet Potato Pie. Find even more from the creative Bako Sweet team here.
As the sweet potato’s potential continues to be realized, AndNowUKnow will be waiting with butter and cinnamon to report the latest.
