MAITLAND, FL - Florida Radish, a proud part of the Florida Vegetable Exchange, announced the launch of its new Instagram page, @FloridaRadish. This vibrant digital hub will showcase Florida-grown radishes' crunch, versatility, and bold flavor, connecting with chefs, food service professionals, retail buyers, and radish enthusiasts alike.
“Instagram is where people discover trends and spark culinary inspiration,” said Tori Rumenik, Director of Florida Vegetable Exchange. “With 60 percent of users turning to the platform for product discovery, @FloridaRadish is the perfect place to connect with our audience and share the incredible possibilities of Florida-grown radishes.”
With the growing season in full swing from November 2024 through May 2025, Florida Radish is perfectly poised to capture the spotlight.
According to a press release, fresh radishes have experienced notable growth, with dollar sales increasing by 4.2 percent over the past year, according to Circana’s Consumer Behavior Impact report. This surge is driven by shoppers purchasing more radishes per trip and adding them to their baskets more frequently. Beyond their popularity in the produce aisle, restaurants have taken notice, increasingly placing radishes on menus because of their versatility and recognition as a superfood.
Capitalizing on this momentum, the @FloridaRadish Instagram page offers a curated destination to celebrate all things radish. From quick culinary tips to show-stopping recipe ideas, the platform aims to inspire creativity and elevate radishes from a garnish to a hero ingredient.
Whether you’re a professional chef, a retail buyer seeking fresh ideas, or a home cook looking for a new twist, @FloridaRadish has something to offer. Expect eye-catching recipes, behind-the-scenes looks at Florida farms, and fresh ideas for incorporating radishes into every meal, from salads to snacks to unexpected main courses.
Backed by partnerships with recipe developers and a strategic content calendar, Florida Radish is committed to growing awareness and appreciation for this often-underestimated vegetable. The Instagram page aims to support food service, retail, and consumer channels throughout the growing season by highlighting its versatility and nutritional value.
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