SWIPE 2026 Registration Now Open: Where Fresh Ideas, Produce, and Partnerships Collide in the Desert; Lance Jungmeyer Shares

TUCSON, AZ - It’s official. Registration is now open for SWIPE 2026, and the fresh produce industry is gearing up for a powerful start to the new year, with the event moving to new timing in January 2026! 

The Southwest International Produce Expo or SWIPE, hosted by Fresh Produce Association of the Americas (FPAA), returns to Tucson, AZ, January 22-24, 2026, bringing bold flavors, big ideas, and the best in produce together under one sky.

“The heart of SWIPE is the fresh produce industry. From the show floor to the golf course to the networking events, SWIPE offers endless opportunities to get involved, make connections, and grow your business,” says Lance Jungmeyer, FPAA President, in a press release. “With SWIPE’s new timing in January, this meeting is not only more convenient, it offers a great, sunny escape from the winter doldrums.”

With sun-soaked networking, inspiring education, and a showcase of the freshest innovations in produce, SWIPE brings together the best of the business in a setting unlike any other. This year’s event promises even more opportunities to collaborate, connect, and create momentum heading into the 2026 season.

Highlights for 2026 include:

• 56th Annual Desert Golf Classic – A long-standing tradition where industry professionals connect and conduct business in a relaxed, outdoor setting.
• Exhibit Hall Showcases – Featuring innovative products, leading brands, and interactive activations designed to highlight the best in fresh produce.
• Educational Sessions – Insightful presentations and expert-led discussions that address the most relevant challenges and opportunities in the industry today.

Sponsorship and exhibitor opportunities are now open. Space fills quickly, so don’t miss your chance to be part of the action.

Visit SWIPEexpo.com to register, claim your booth, or explore sponsorship opportunities today.