KINGSBURG, CA - The summer season calls for a delicious Plumsicle™. Consumers and retailers alike look forward to HMC Farms’ Plumsicle season all year long, as it presents the opportunity to bring a uniquely enticing flavor to shoppers experiencing that summer sweet tooth.
“The flavor profile of a Plumsicle is unlike anything else,” says Chelsea Ketelsen, Director of Marketing, diving into the coveted eating experience provided by this beloved fruit. “It is one of those varieties with a higher than normal brix, but it doesn’t taste sugary sweet. It is full of flavor and intensely fruity, making it something that people remember and are excited to enjoy every year.”
The Plumsicle can technically be considered both a plum and a plumcot, leading HMC Farms to simplify the consumer connection with a sweet-sounding moniker. Both the branding and flavor elevate this offering, contributing to surging category demand.
“Our Plumsicles come in a variety of branded consumer packs, so customers can easily come back for more,” Chelsea explains. “We jokingly tell people to try one today and come back for more tomorrow—but more often than not, that's what happens with a piece of fruit that is this good.”
At a time when shoppers are searching for sweet indulgences to complement the warm weather here in the Northern Hemisphere, now is the perfect time to redirect consumers to the produce department by inspiring them to swap out those popsicles for a mouthwatering plumsicle.
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Companies in this Story
HMC Farms
The core of HMC Farms is a team of agricultural and marketing experts…people who have grown up in the produce business,…
