FRESNO, CA - A continuously evolving landscape, social media has become a premier place for connecting with consumers and sharing a brand's ethos. Social media strategies have become ever more critical in the produce world, and one operation that always has its finger on the pulse is Trinity Fruit Company. Securing a 2025 Besties Award for Best Social Media Campaigning, Trinity Fruit’s Anna O'Brien and Angela Hernandez shared a behind-the-scenes look at the brand’s social media success.
“When approaching social media, whether for our parent brand, Trinity Fruit, or for Squeezed Juice, Juicy Jems, and beyond—we lead with authenticity and intentional storytelling,” shares Anna, Trinity’s Social Media and PR Specialist. “Our goal is to create an uplifting and inspiring experience for anyone who comes across our platforms, while offering a clear reflection of who we are and the values that drive us. At the core of our social strategy is a commitment to organic content. This philosophy shapes everything from the tone of our posts to the way we collaborate with influencers and partner with like-minded brands. We prioritize building genuine, community-driven relationships that feel natural and meaningful—never forced or overly polished.”
Trinity Fruit’s social media strategy is personally and professionally meaningful to the team, reflecting the values that guide its every move: transparency, connection, and authenticity.
“Transparency is a foundational pillar of our brand, from how we communicate to what goes into our products. Our goal is to ensure our audience feels included, valued, and heard. We don’t see our community as passive followers; they are active participants in our story. Every piece of content, campaign, and collaboration is designed with that in mind,” Anna adds.
Another key component of this success is Trinity Fruit’s ability to evolve alongside the digital landscape while remaining grounded in its brand values.
“We make a conscious effort to stay in tune with platform trends, algorithm shifts, and cultural conversations to keep our content relevant and engaging,” Anna notes. “Our investment in building a strong, authentic influencer network has helped us deepen that connection with our consumers and elevate our content in a way that feels real and relatable—prioritizing honesty and community over perfection and curation. Ultimately, our social media efforts have become a powerful tool in strengthening trust, broadening our impact, and creating a space where our audience feels seen and supported.”
One of Trinity Fruit’s most impactful decisions, Anna tells me, has been managing all influencer partnerships in-house. This has allowed the company to preserve a consistent, authentic brand voice and build stronger, more direct relationships with its community.
Evolving its social media presence, the supplier has embraced a more casual, community-first approach, leaning into user-generated and influencer-led content. This shift mirrors a broader move toward authenticity and relatability across platforms.
“We’ve found that this direction not only aligns with current trends, but also better reflects who we are,” Anna explains. “Behind every post is a real team that genuinely values connection. This evolution has deepened our sense of identity and shown us how meaningful human connection can drive long-term brand loyalty.”
At the beginning of this year, Trinity Fruit emphasized the importance of its social media strategies with Anna’s appointment to the newly created role of Social Media and PR Specialist.
“As Trinity has grown, so have our marketing efforts—and our team! It has been a pleasure having Anna on board. She brings a wealth of knowledge and expertise from the social media world,” adds Angela, Vice President of Marketing. “As social media continues to evolve and trends emerge overnight, it’s invaluable to have someone who truly gets it and keeps Trinity relevant in this ever-changing space. Some people may think social media isn’t that important, but the reality is that it’s where most people spend their time and discover what sparks their interest. It’s far more work than many realize, and we’re so grateful to have a team member who plays such a huge role in making this happen.”
Each year, our team compiles the Besties ballot with nominations across all award categories, and our Besties Committee’s votes determine winners. A heartfelt thank you goes out to them for their time, dedication, and insight. This year, the committee voted on every category except Retailer of the Year, Best Marketer to Work With, and the Lifetime Achievement Award.
Congratulations to Trinity Fruit on its 2025 Besties Award and continuous growth in social media!
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Trinity Fruit Sales
Trinity Fruit Company is located in the heart of California’s San Joaquin Valley, proudly serving you since 1999. We have…
