BAKERSFIELD, CA - Baby carrots have been a staple of my lunchbox since childhood. Grimmway Farms just launched its I Love Baby Carrots campaign to spotlight the offering and tell the multi-faceted story of baby carrots. The campaign runs from now through October.

“Grimmway has been known for our delicious baby carrots since we first introduced them to the market nearly 30 years ago,” remarked Executive Vice President Eric Proffitt. “As the market leader in healthy, fresh produce, this campaign is an opportunity for us to help retailers tell the complete baby carrot story—from the inception of the category, to how they are grown and processed, to the convenience and nutritional benefits they offer to kids and families.”

Baby carrots have long been synonymous with eye health, but there’s a plethora of medicinal benefits behind this veg.

According to a press release, the benefits of eating baby carrots includes increased antioxidant protection, reduced inflammation, and improved heart and skin health.

The release went on to cite research findings presented at the 2024 annual meeting of the American Society of Nutrition found that eating a single serving of baby carrots just three times a week can increase skin carotenoid levels by more than 10 percent.

“Generations of families have long enjoyed the health benefits and convenience of baby carrots, whether as lunchbox snacks, paired with dips, or incorporated into recipes,” Proffitt added. “We’re excited to share all the reasons why even more shoppers should fall in love with them too.”

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WASHINGTON, DC - A slate of new officers and directors have joined the International Fresh Produce Association (IFPA) as members of the 2025 IFPA Board of Directors.

“With IFPA debuting a new strategic plan in October at the Global Show, I am excited to collaborate with this Board to bring additional member value focused on the plan’s priorities to life,” said Tammy DeBoer, 2024 Chair-Elect and President of Harris Teeter. “With the incredibly diverse incoming slate of directors representing domestic and international links across the supply chain selected by the Leadership Development Committee led by Past Chair Laura Himes, IFPA is well-positioned to strengthen our leadership position on the global stage and grow our membership worldwide.”

The IFPA Board of Directors is guided by the Executive Committee which will be led in 2025 by DeBoer. John Anderson, current Current Board Chair and Chief Executive Officer and Managing Partner for Oppy will assume the role of Past Board Chair. During the Global Produce & Floral Show, DeBoer and Anderson will share their reflections on IFPA accomplishments in 2024 and what’s to come in 2025.

Here is a look at the new Board for 2025:

• Chair-Elect Patrick Vizzone, Executive Director at DiMuto, Co-Founder/Chief Financial Officer of Vertical Ocean, and Honorary Professor at Alliance Manchester Business School
• Secretary-Treasurer Clint Lewis, CEO of AgroFresh Solutions
• At-large Executive Committee members from the current Board roster include current Fresh-Cut Processor Council Chair Judy Clark, CEO of Fresh Texas, and Adriëlle Dankier, CEO of Nature’s Pride

Also joining the Executive Committee is IFPA Foundation for Fresh Produce Chair Dwight Ferguson, President/CEO, of the California Agricultural Leadership Foundation, who succeeds current Foundation Chair Alex DiNovo, President and COO of DNO Produce.

Council Chairs include:

• Retail Council Chair: Yan Branco, Lead, Produce Sourcing Innovation and CEA Development, Sobeys
• Chile Council Chair: Hans Leibbrandt, Managing Director, Monfrut

At-Large Representatives include:

• Shaily Sangvhi, CFO, Americas, Driscoll's
• Mohammed Abbas, Executive Vice President and Chief Operating Officer, Fresh Del Monte Produce
• Steve Barnard, CEO, Mission Produce
• Dave Chen, CEO and Chairman/Board Member, Equilibrium Capital/Perfection Fresh
• Sonya Constable, Vice President, Produce, Sprouts Farmers Market
• Jan Doldersum, Manager, Chain and Retail, Rijk Zwaan
• Jim Hancock, VP, Produce, Sam's Club
• West Mathison, CEO, Stemilt Growers
• Chang Hwa Oh, CEO, Jinwon Trading
• Shubha Rawal, Director and Head of Sourcing, IG International
• Jose Rossignoli, President, Robinson Fresh
• Maria Wieloch, Head of Category Management, ICA Gruppen

These volunteer leaders will be confirmed by a ballot shared with membership and begin their service at the 2024 Global Fresh Produce & Floral Show. All six continents are represented, as well as a strong diversity of sectors and businesses.

Congratulations to these newly elected leaders!