SALT LAKE CITY, UT - It was just last month that we reported ReposiTrak had welcomed 25 new produce suppliers to its network. Now, the ReposiTrak Traceability Network® (RTN) is expanding even further, as the industry partner has welcomed 25 more produce companies into the fold.

“Joining ReposiTrak's traceability network demonstrates our commitment to transparency and food safety,” stated Randy Fields, Chairman and Chief Executive Officer. “These leaders in the produce industry will be equipped with our hardware-free solution, enabling them to exchange data in any format with an unlimited number of customers in the ReposiTrak Traceability Network. This not only simplifies retailer processes but also significantly facilitates the onboarding of new suppliers.”

These new members will efficiently exchange intricate, FDA-required Key Data Elements (KDEs) for each Critical Tracking Event (CTE) in their supply chains, ensuring proactive compliance well before the January 2026 deadline, a press release stated.

Among the new produce suppliers are three with particularly rich histories. The first is one of the largest growers and processors of nuts in the world, recognized for its vast orchards and commitment to sustainable farming. The second is one of the largest processors of fruits and vegetables in the United States, offering an extensive array of high-quality products. The third is at the forefront of mushroom cultivation and the development of plant-based products with more than 90 years of experience in the industry.

The ReposiTrak Traceability Network requires no additional hardware or software and the ReposiTrak team assists in making the connections needed under the new regulation.

As the network continues to expand, keep reading AndNowUKnow.

LOS ANGELES, CA - Out-of-home eating experiences are often central to consumers’ lives amongst their busy schedules. Wonderful Pistachios is highlighting No Shells as a perfect on-the-go snack, launching its new Pistachi-On-The-Go campaign spanning six United States markets: Atlanta, Boston, Dallas, Denver, Detroit, and Philadelphia.

“No matter where your next adventure takes you, you can always enjoy Wonderful Pistachios No Shells,” said Diana Salsa, Vice President of Marketing, Wonderful Pistachios. “Our handy to-go packs are not only delicious and nutritious, but they're also the perfect size to fit in your car, backpack, lunch box, or gym bag.”

The campaign employs both traditional and digital promotional tactics to enhance consumer awareness of Wonderful Pistachios No Shells in major urban markets. According to a press release, large billboards featuring Wonderful Pistachios No Shells Roasted & Salted 2.5 oz bags will be displayed in these six major cities to keep the brand top-of-mind.

The campaign includes nearly 80 vibrant car wraps on Uber and Lyft-preferred vehicles. Operating over 40 hours per week in high-traffic areas, these vehicles will feature Wonderful Pistachios’ iconic branding and No Shells pistachios.

The campaign will also include digital placements in frequented locations, including WIFI sponsorship at airports, transit stations, and national parks, electric vehicle charging station displays, and on-screen entertainment for Uber and Lyft passengers.

Wonderful Pistachios is also teaming up with local influencers in each market to highlight the convenience of No Shells. These influencers will share engaging content showcasing how Wonderful Pistachios No Shells are the perfect on-the-go snack to create buzz and drive awareness with their dedicated audiences.

Wonderful Pistachios’ No Shells award-winning flavors lineup includes Chili Roasted, Sea Salt & Vinegar, Sea Salt & Pepper, Honey Roasted, Smoky Barbecue, and Jalapeño Lime. With 6 g of protein and 3 g of fiber per serving, these better-for-you snack options don’t sacrifice flavor or nutrition.

Keep an eye out for those Wonderful spots as the campaign gets underway!

OXNARD, CA - Just 10 years ago, I wrote a Snack article titled The Mango Kings, with Gary Clevenger and Jesus “Chuy” Loza—the Managing Members and backbone of Freska Produce International. That title resonates just as much with me today as it did a decade ago. Whenever I think of the Freska team and the driving force behind its successful mango (and now avocado) program, their core tenets arise: strategic thinking, adaptability, and innovation. Now celebrating its 20^th anniversary on Friday, August 23, 2024, the team is once again heading into an era of opportunity, all built upon its original founding vision.

“When we founded Freska Produce 20 years ago, we wanted to be the supplier that brings the freshest and best quality mangos and avocados to our customers, and our mission statement was set 20 years ago with that purpose,” Gary shares with me in the lead-up to the anniversary. “While our foundational values have changed, we continue to adapt to the changing marketplace, constantly anticipating the needs of our customers.”

Over the past two decades, Freska has evolved, moving from a top mango operation to one versed in fresh avocados as well.

“These categories continue to help build sales in the consumer basket,” Gary says. “In just mangos alone, we are one of the top distributors in the U.S. and the New Zealand, Australia, and Japan markets.”

Freska is a powerhouse of resources, offering a year-round supply of mangos and avocados, customer support, and market solutions. When I ask Gary what he would say are the biggest advantages of working with Freska as a customer? He takes a moment to distill the possibilities.

“Our year-round availability without a lot of holes truly ensures a surety of supply for our customers. We pride ourselves on relationships and protect our recurring business by providing excellent customer service,” Gary begins. “Understanding the market dynamics and keeping our customers updated is key, and we create opportunities for our customers constantly. We understand customer needs and preferences and help them solve those issues, creating loyal partners with excellent customer service. By leveraging these strategies, we increase our chances of success and turn them into opportunities.

With 20 years in the business, Gary has learned much about the game and the need to be proactive and nimble.

“Being flexible and adapting to change in the produce business is the secret to navigating the year-to-year differences—no year is exactly the same and understanding those dynamics is key to success. You have to be able to withstand the difficulties and changes in the circumstances of the produce business,” Gary reflects.

Congratulations to Gary and Chuy, as well as the entire Freska Produce International team, on this milestone anniversary. Cheers to 20 more!