Fri. November 22nd, 2019 - by Anne Allen

VICTOR, NY - Big things are happening at New York Apple Association (NYAA) and the association is only just getting started on kicking the fall season into fifth gear. Recently, NYAA announced its newest marketing materials for its retail and foodservice partners, which includes the addition of Kelly Springer, NYAA’s new Dietitian Spokesperson. I spoke with Cynthia Haskins, President and CEO, to learn more.

Cynthia Haskins, President and CEO of New York Apple Association“We are so pleased to have Kelly be part of our team. She is a true professional, great to work with, and has this year kicked off to a grand start,” Cynthia shared with me.

Springer has been practicing in the field of dietetics for two decades, Cynthia explained, detailing Springer’s extensive experience. She graduated in 2001 with a Bachelor of Science in Nutrition and a Masters in Health Education at SUNY Cortland in New York. Springer completed training with the Academy of Nutrition and Dietetics and received a certificate in Adult Weight Management in 2012. Kelly became Syracuse’s Division Nutritionist for Wegmans where she developed programs and educated both employees and customers on how to make great meals easily.”

Currently, Springer educates the public on a variety of platforms, including live TV, blogs, and written articles. She is a spokesperson for a collection of companies such as Kind, BARE Snacks, Chewy Bites, and more, and has appeared on FOX, ABC, NBC, and “Good Morning America.”

“We have a great early line-up of television segments for Kelly to appear on television this fall in Buffalo, Rochester, Syracuse, Philadelphia, and Baltimore with more to follow,” stated Cynthia. “Television segments coupled with a series of videos featuring Springer and New York apples will appear on NYAA’s website, social media, and will be made available to retailers and foodservice marketplaces throughout the country.”

New York Apple Association recently released a spate of new recipes for retailers to utilize in marketing campaigns

In addition to Springer’s involvement with NYAA, the association is debuting a series of new recipes alongside high-resolution photos and how-to recipe videos. Retailers interested in the content can use these on both their website and social media platforms. Cooking recipes, as Cynthia shared, are some of the most addictive content on the web and across social media—I can attest to that! The recipes created are a combination of snappy and easy, as well as visually engaging. Those consumers who like to test their culinary skills will be put to the test, all while enjoying the best apples New York has to offer.

Keep reading AndNowUKnow for the latest in all things produce.

New York Apple Association

Fri. November 22nd, 2019 - by Chandler James

NEW YORK, NY - Close your eyes and imagine that the most decadent dessert is sitting in front of you. You lift the morsel to your mouth, take a whiff, and sink your teeth in. What does it taste like? Words like dense, creamy, and gooey circle your head. Now, open your eyes. You look down at your hand, only to see the most juicy, red strawberry in existence. It’s the Omakase berry, grown only on an indoor farm in Kearny, New Jersey, by a company called Oishii. According to Eater, these berries have quickly grown a cult-like following with high-end chefs in the state of New York, appearing unadorned at Michelin-starred restaurants like Sushi Ginza Onodera and Atomix. The news source reported that a sushi-style box of eight strawberries costs $50, so, naturally, we had to investigate.

Kazushige Suzuki, Head Sushi Chef, Suzuki“The sweetness is completely different—I knew with my first bite I had found a berry on a different level,” says Head Sushi Chef at the New York-based restaurant Suzuki, Kazushige Suzuki. “The texture, then the burst of sweetness are such a pleasure that I decided to serve the strawberry whole as a dessert, not even cut.”

The berries were pioneered by Oishii Co-Founder and CEO Hiroki Koga, who is originally from Tokyo. The seeds travel from Japan to the East Coast to be grown vertically for high-society eaters like those in New York. Many chefs have taken a liking to the fruit, often serving it as-is for an indulgent dessert. According to the chefs this berry’s flavor is unlike any other in America, with an ideal size, receded seeds, and evergreen leaves.

 
 
 
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Sushi Ginza Onodera and Oishii are pleased to announce a special Omakase presentation on the evenings of October 25th and 26th.⁠⁣ ⁣ A unique Japanese variety locally grown in America’s first indoor vertical strawberry farm, the #Omakaseberry will be served as the finishing touch to one of the best Omakase sushi experiences in Manhattan.⁠⁣ ⁣ Head over to Opentable (link in bio) to make your reservations now.⁠⁣ ⁣ @sushiginzaonoderanyc @oishii.berry #OnoderaxOishii⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #edomae #edomaesushi #finedining #omakase #sushi #foodie #sushilovers #ginzaonodera #japanese #japanesefood #eeeeeats #nyceats #michelin #restaurant #food #gastronomy #zagat #sophisticatedfoodie #michelinstar #michelinguide #nyceats ⁠ #newforkcity #forkyeah #nycfoodie #eatingnyc #nycfood #feedfeed #nycdining

A post shared by Oishii / Oy-Shē / おいしいべりー (@oishii.berry) on

“Typically, a high-quality strawberry that one would be able to find in the U.S. is tart while sweet, and often it’s not perfectly ripe—either a little under, or a bit too ripe,” says Junghyun Park, Executive Chef of upscale Korean restaurant Atomix. “Oishii’s strawberries are much more balanced; it has a creamier texture, and the flavors are not sharp but more gentle and fragrant.”

Eater reports that these berries obtain their perfection through rigorous testing done by the grower. Before the berries are even harvested, the sugar content is measured, with an ideal amount of 13 to 14 brix compared to the 5 or 6 brix of a traditional strawberry. One of the biggest draws of this berry for high-end chefs in New York is its consistency that spans over the entire year.

Intrigued? Me too. Maybe one day the Omakase berry will hit the mainstream grocery floors. For now, keep reading AndNowUKnow for the industry’s latest.

Fri. November 22nd, 2019 - by Jordan Okumura-Wright

CHARLOTTE, NC - Frozen 2 hit theaters last Friday, whipping up a frenzy of excitement among dedicated fans. To celebrate, Dole launched two new ways for fruit and veggie enthusiasts to herald the return of Elsa, Anna, and Olaf. The social media activations allow Dole and Disney fans to customize a Frozen 2-inspired experience, all part of Dole’s three-month healthy-lifestyle collaboration with the long-awaited film.

According to a press release, these social media activations comprise of:

  • Dole’s Make a Friend for Olaf - Dole is encouraging healthy food lovers of all ages to construct a companion for the famous snowman using their favorite DOLE® fruits and vegetables. From DOLE® Pineapples and Bananas to Carrots, Blueberries, and Celery, the fresh produce possibilities are endless. Social media users can post their creations on Dole’s Facebook page, or share them on Instagram and Twitter with the hashtag #FriendforOlaf. Selected fan-submitted video and photo posts will be shared across Dole’s social pages.
  • DOLE® Pineapple Holiday Gift Tags Inspired by Disney’s Frozen 2 - Dole makes healthy gift-giving easy with an exclusive set of DOLE® Pineapple gift tags celebrating Disney’s Frozen 2. Pineapple fans can download one of six collectible gift tags featuring Elsa, Anna, Olaf, Kristoff, and Sven from www.dole.com/Disney and then add a bow and their own personalized message to create a unique gift for Christmas, the holiday season, and a healthy New Year.

Fans of Frozen can participate in Dole's social media activations in a customizable experience

The social offerings are part of Dole’s “Powering the Hero Within,” which offers parents and others a flurry of activities to encourage their kids and families toward healthy living and meals rich in fresh fruits and vegetables. This latest Dole initiative celebrating Disney’s Frozen 2 is part of a multiyear nutritional alliance with The Walt Disney Company.

In addition, Dole is using a host of expanded tactics to distribute its new recipes including print and digital placements, how-to recipe videos, and social enhancements. Other campaign elements include a dedicated campaign web page, digital banner ads, and a storm of social media posts. The fresh produce leader is also partnering with top-tier family, health, and fitness bloggers and social media influencers to host Disney’s Frozen 2-themed contests, recipe-development initiatives, and other programs.

Now through January 2020, shoppers will find images of Anna, Elsa, Olaf, Sven, and Kristoff on millions of DOLE® Bananas and Pineapples at supermarkets throughout the U.S. and Canada. Disney and Dole fans can participate in the DOLE® Banana Sticker Peel and Play Game by downloading the official activity sheet on www.dole.com/Disney and collecting the entire blizzard of 20 Disney’s Frozen 2-inspired stickers.

For the latest in merchandising, marketing, and more, stick with AndNowUKnow.

Dole

Fri. November 22nd, 2019 - by Maggie Mead

CHINA - Having secured its place as a major player in the U.S. retail market, Walmart is beginning to ramp up its overseas expansion. This summer, the retailer announced its plan to invest $1.2 billion in its Chinese operations, and now Walmart is pushing ahead to grow its presence in the China market, announcing plans to open 500 new stores in the country over the next five to seven years.

James Ku, SVP of Realty, Walmart ChinaWalmart is looking to leverage "multi-format strategies to bring customers freshness, value, and convenience," James Ku, SVP of Realty for Walmart China, commented in a statement. "We will continue to collaborate with partners and policymakers in China to accelerate our expansion," he continued.

The Chinese economy has reportedly been slowing down, but even so, the country is still expected to become the largest grocery market in the world by 2023, with online sales alone anticipated to quadruple to $205 billion, according to a report from research company IGD Asia. Walmart plans to claim a significant portion of that retail market and has already seen success in the country. According to CNN Business, the retailer has seen its China sales grow by 6.3 percent in the last quarter compared to the same period last year, significantly higher than its 2.5 percent of its global sales growth.

Walmart is ramping up its expansion efforts in the market, recently announcing plans to open 500 new stores in China over the next five to seven years

More than 20 years ago Walmart entered the China market, the news source reports, and as of January, 2019, the retailer had 443 stores in the country, including stores under its Sam’s Club banner. In addition to the planned 500-store expansion, Walmart intends to remodel more than 200 of its China stores over the next few years, and will be adding new consumer features, including innovative self-service cash registers where customers can pay for their products using facial recognition.

Along with its brick-and-mortar expansion, Walmart has been boosting its e-commerce presence in the country’s market as well. In 2016 the retailer sold its Chinese e-commerce site, Yihaodian, to JD.com, the second largest e-commerce company in China after Alibaba, CNN Business reports. JD.com now runs Walmart’s groceries and other products through its own shopping platform. More than 100 of the retailer’s roughly 400 stores in the country also serve as warehouses for JD.com.

Capturing the China market would be a big win for Walmart, begging the question, what other international markets will the retailer target next? AndNowUKnow will report updates.

Walmart

Fri. November 22nd, 2019 - by Kayla Webb

LOS ALAMITOS, CA - Frieda’s Specialty Foods is celebrating a couple of major milestones as it finishes out the great month of November. Last week, the company announced that not only was it awarded a Bronze Award at Sysco’s Supplier Excellence Awards, but also will premier on CBS Sunday Morning sometime soon.

Since 2018, Sysco and Frieda’s have been united in a partnership geared toward helping chefs receive the best quality and variety of produce. The two powerhouse produce purveyors accomplished this through Supplies on the Fly—an innovative e-commerce platform that helped garner Frieda’s win at Sysco’s Supplier Excellence Awards. Frieda’s won a bronze award, beating out 2,300 other vendor contenders, according to a press release, and joining the award-winners stage with the likes of Taylor Farms, Church Brothers Farms, Driscoll’s EarthFresh Farms, and Bonduelle.

Frieda's received the Bronze Award at Sysco’s Supplier Excellence Awards

Then, Frieda’s is taking to CBS to join the lineup for the channel’s “Eat, Drink, & Be Merry”—an annual foodservice broadcast that has become an American tradition leading up to Thanksgiving, according to a press release. Frieda’s will be one of many highlighted on the broadcast as those who have impacted American food culture for the better.

In addition to the celebratory broadcast, Frieda’s Stokes Purple Sweet Potato Pie with Maple Whipped Cream recipe will be featured on CBS Sunday Morning’s website, which showcases this year’s top holiday recipes and menu suggestions.

Congratulations to Frieda’s Specialty Produce on all these exciting accomplishments! For more fresh produce wins, keep starting your morning off right with AndNowUKnow.

Frieda's Specialty Produce

Fri. November 22nd, 2019 - by Kayla Webb

WESTBOROUGH, MA - When the going gets tough, the tough get going, or in the case of our industry, when the retail market gets competitive, the competitive go after the retail market at a new angle. BJ’s Wholesale Club announced a new strategy this week—which will kick off in 2020—and one that sees it downsizing its product offerings while scaling up its retail operations in order to focus and grow on what it does best.

Christopher J. Baldwin, Chairman and CEO, BJ’s Wholesale Club“First, we're making a sustained effort to transform and simplify our assortment, including continuing investments in private label. Our simplification efforts began in general merchandise, which is upon 5 percent on a two-year stack basis as well as for 2019 year-to-date. The work we've done in this area leaves us in a strong position for Q4 and beyond,” Christopher J. Baldwin, Chairman and Chief Executive Officer, said on an earnings call. “We're moving forward with the transformation in our edible and non-edible grocery business with the goal of driving sales growth with a simpler assortment…We're also seeing good results from the clubs where we have this assortment in place…We're taking a very deliberate approach in this area. Taking time to make sure we get the simplified the assortment right.”

Baldwin went on to explain that the retailer’s brands are central to providing great value to its members—another area BJ’s has been investing in and, as a result, reported record MFI driven by increases in paid members and higher-tier memberships. By limiting its assortment of brands, the retailer is hoping to drive growth through entry into new categories. This strategy has already been applied to its latest Michigan expansion.

BJ’s Wholesale Club announced a streamlined strategy for 2020, downsizing its product offerings while scaling up its retail operations

“We plan to expand our strategic footprint. We opened two clubs and gas stations in Eastern Michigan this month. As we've said before, we took a very new approach to marketing to raise awareness in these clubs. We opened these clubs with about 1,000 fewer items than our typical clubs along with new items such as an expanded prepared food assortment, localized apparel, local craft beers, and a snack shop. Though still in the early days, we're very pleased with the initial membership response and our near-term sales trends,” Baldwin continued.

Additional highlights BJ’s reported in its financial report included the following:

  • Net sales for the third quarter of fiscal 2019 increased 0.1 percent to $3.2 billion, compared to the third quarter of fiscal 2018.
  • Comparable club sales excluding gasoline sales increased 1.1 percent for the third quarter of fiscal 2019, compared to the third quarter of fiscal 2018.
  • Income from continuing operations of $55.2 million for the third quarter of fiscal 2019, compared to income from continuing operations of $54.6 million in the third quarter of fiscal 2018.
  • Adjusted EBITDA for the third quarter of fiscal 2019 increased 3.8 percent to $154.1 million, compared to the third quarter of fiscal 2018.
  • Net income was $55.1 million, or $0.40 per diluted share, and adjusted net income was $56.6 million, or $0.41 per diluted share, for the third quarter of fiscal 2019.
  • Net cash provided by operating activities was $221.5 million for the first nine months of fiscal 2019. Free cash flow was $77.1 million for the first nine months of fiscal 2019.
  • Company updates outlook for fiscal 2019.

“We delivered solid margin improvement and continued earnings growth in the third quarter,” said Baldwin in a press release. "We remain focused on executing against our strategic plan and transforming our business to be well positioned for the long-term. The board's decision to authorize a stock repurchase program reflects the strength of our cash flow and confidence in our growth strategy and long-term outlook."

To read BJ’s Wholesale Club's financial report in its entirety, click here. And for more breaking grocery retail news as it affects fresh produce, keep reading AndNowUKnow.

BJ's Wholesale Club

Fri. November 22nd, 2019 - by Lilian Diep

LADY LAKE, FL - Earth Fare is making what Cardi B calls money moves, or in industry terms: a couple of strategic advances in multiple markets. This week, the specialty grocer announced a new store in Lady Lake, Florida, continuing its expansion in the Sunshine State, and a new addition to its partnership with Instacart.

Frank Scorpiniti, President and CEO, Earth Fare“Our partnership with Instacart to provide our customers with a convenient pickup option, in addition to delivery, is one more way Earth Fare makes it easy to live a healthier lifestyle,” said Frank Scorpiniti, President and CEO.

According to local news source Villages-News, the new Earth Fare site has been a beehive of construction activity in the past few months. Residents are excited at the arrival of a popular health-conscious grocery store, and Earth Fare is making sure that its latest store meets every standard.

Earth Fare announced that the new store is on target to open this coming spring at the intersection of U.S. Hwy. 27/441 and Fennell Blvd

Specifically, its latest stores are constructed with sustainability in mind, utilizing reflective roofing, LED lighting, and skylights throughout the store to bring in that Florida sunshine. There are recycling stations to allow for composting and recycling in the Earth Fare Café, which also offers compostable to-go containers made from plant-based, recycled materials.

The new Lady Lake store is on target to open this coming spring at the intersection of U.S. Hwy. 27/441 and Fennell Blvd.

For more money moves happening in the grocery retail sector, AndNowUKnow will continue to report on the latest buzz.

Earth Fare

Fri. November 22nd, 2019 - by Jordan Okumura-Wright

MUNICH, GERMANY - The reusable packaging solutions provider recently announced the launch of its new company website. As it offers expert insights into the world of IFCO, the goal of the new website is to spark conversation for supply chain experts and decision makers.

Wolfgang Orgeldinger, CEO, IFCO“At IFCO, we know there’s always more to learn. As supply chain professionals, we are eager to stay informed to continuously improve our services—because success and innovation are not possible without information. We believe that sharing our knowledge will help and inspire other supply chain decision makers to achieve their business goals and stay ahead in the market. Therefore, the new IFCO website was designed as an information hub for discussion and knowledge transfer—to create a better supply chain for us all," stated Wolfgang Orgeldinger, CEO, in a press release.

With a user-friendly design and easy navigation, visitors to the site will quickly find information about IFCO’s products and services. One exciting innovation is the CEO Insights section, a platform in which some of the biggest retail trends affecting the industry will be discussed.

The reusable packaging solutions provider recently announced the launch of its new company website

“Technological change, new customer behaviour, and growing online sales of fresh produce change the grocery industry,” stated Orgeldinger. “This transformation will require new tools, strategies, and technologies. We want to share our expertise in these areas to make sure our customers stay on top of trends and lead the way.”

In the “Services & Products” section, website visitors will find all the information about IFCO’s reusable plastic containers (RPCs), the SmartCycle™ pooling system, and digital services offered. The website also provides detailed technical information and downloadable data sheets for the complete range of over 70 RPCs, which can be used for fresh fruits and vegetables, meat, seafood, eggs, bread, and other items.

With a user-friendly design and easy navigation, visitors to the site will quickly find information about IFCO’s products and services

According to a press release, the IFCO SmartCycle is a circular economy model that ensures a more sustainable and efficient supply chain. RPCs are shared in a continuous loop: from delivering clean RPCs to producers, to collecting used RPCs from retailers, inspecting, cleaning, and storing them until the next loop. On its new website, IFCO provides multimedia insights into all of these processes.

For example, IFCO offers a view into its washing facilities, where best-in-class washing processes ensure hygiene and food safety. Website visitors can also experience why IFCO RPCs are suitable for automated warehouses and what sets them apart from single-use packaging. Decision makers will learn how their companies can benefit from IFCO by reducing costs, increasing food quality, and minimizing environmental impact.

The new online IFCO Magazine is the way for supply chain experts to stay informed. It offers interesting articles and news about topics such as food safety, sustainability, automation, innovation, and digitization. Reference cases and market studies exemplify how companies can improve their supply chains with the support of IFCO.

As we continue to see what supply chain innovations are in store for the industry, keep reading AndNowUKnow.

IFCO Systems

Fri. November 22nd, 2019 - by David Robidoux

IRVINE, CA - Welcome back to another Weathermelon Weather Report.

A major storm system is brewing in the Pacific that will bring cold temperatures and possible rain to all major growing regions in the Western U.S. and Mexico next week. Regions from Salinas in the north, down the coast of California, into the deserts of Coachella and Yuma, and as far south as Culiacán, Sinaloa, will see cooler temperatures and have the possibilities of rain next week.

Below is more detailed information geared toward specific commodities.


CALIFORNIA STRAWBERRIES TO SEE RAIN AND COLD NEXT WEEK

Those who deal in strawberries should plan for a possible reduction in volume and quality next week out of California as the first winter storm of the year hits major growing regions.

As of right now, the forecast is for a winter storm to come ashore next Wednesday and remain through Friday. The storm may bring up to 2” of rain over the three days and with it cold temperatures that may slow production. Maximum temperatures starting Wednesday will only reach into the mid-50°s and minimum temperatures will be in the low 40°s, with isolated minimums in the 30°s near Santa Maria. These cooler temperatures will last at least through the weekend of November 30.

This storm will also affect the Baja California berry regions with rain and cold temperatures from Ensenada in the north to as far south as Vizcaíno. The Coachella Valley will see cooler temperatures and a slight chance of rain.

You may want to plan ahead and beat the rain.

Florida, on the other hand, is forecast to have good weather over the next ten days with maximum temperatures in the low 80°s and minimum temperatures in the mid-60°s. The only blip on the radar for these regions are cooler temperatures this Sunday and next Monday when maximum temperatures will be in the low 70°s.

SAN JOAQUIN CITRUS TO ALSO SEE COLDER TEMPERATURES AND CHANCE OF RAIN

The San Joaquin citrus regions of Delano, Visalia, and Orange Grove, will also see colder temperatures next week with minimums dipping into the 30°s tonight and lasting all next week. The coldest night over the next ten days will be Saturday, November 30, with the minimum dipping down to 32°. Maximum temperatures all next week will only be in the low 50°s. There is also a chance of rain of up to an inch next Wednesday and Thursday.

Could this have a negative effect on citrus? Check with your shippers.

RESULTS OF RAIN THIS WEEK IN THE SOUTHWEST

The remnants of Tropical Storm Raymond caused some havoc throughout the Southwest U.S. and Northwest Mexico these past few days. Yuma saw .65” of rain on Wednesday, with all of it coming in the matter of one hour around 3:00am Wednesday morning. You may check with shippers to see if there was any impact. Yuma is anticipated to receive rain next week also from the same storm hitting California.

Portions of San Diego’s avocado growing regions saw up to 1” of rain between Tuesday and Wednesday. Rain is always welcomed in this part of the world by tree crops such as avocados.

We don’t have rain totals for Mexico, but we were told intense rain did fall in regions of Sinaloa and Sonora, including Culiacán and Ciudad Obregón, on Tuesday and Wednesday. I would be extra careful of green beans and squash coming from Sinaloa and Sonora right now due to possible rain damage.

HURRICANE CENTRAL

With nine days left in the hurricane season, Tropical Storm Sebastian has formed in the Atlantic. The storm is over 1,000 miles from the coast of the U.S. and is heading northeast back toward the northwest coast of Africa.

There is nothing brewing in the Pacific.


Thank you for your support and have a great weekend.

Weathermelon

Fri. November 22nd, 2019 - by Anne Allen

WENATCHEE, WA - Forward-thinking companies like Stemilt Growers are thinking beyond the holiday season, ramping up spring programs and encouraging retailers to look ahead. This is made easy through the apple provider's Honeycrisp apple program, which includes premium programs like Honeyhill™ Incredible Honeycrisp apples and Artisan Organics™ Honeycrisp.

Roger Pepperl, Marketing Director, Stemilt Growers“We have a state-of-the-art Honeycrisp program that allows retailers to carry a consistent quality of Honeycrisp apples in their stores nearly year-round,” said Roger Pepperl, Marketing Director. “We have added in beautiful Honeycrisp strains as well as a fantastic line-up of organic Honeycrisp apples that will delight consumers.”

Pepperl noted that over the years, Stemilt has evolved into a top supplier of the variety, using its years of experience to perfect the art of growing premium Honeycrisp varieties. It has now added Premier and Royal Honeycrisp strains to its lineup. According to a press release, Premier comes off the tree early in the growing season and kicks off the Honeycrisp season with great color and qualities. Royal is a high color Honeycrisp strain with high starch reserves, which helps Stemilt with long-term storage needs. Royal Honeycrisp not only extends the variety’s season but also helps Stemilt deliver premium Honeycrisp with fall-like flavors throughout the year.

“We have recognized the demand of this apple variety for the past several years and have planted around that demand with several strains and new Honeycrisp crosses,” explained Pepperl. “Those trees are now responding by providing us increased volumes and high qualities of the apple eating experience that consumers are after.”

Stemilt Growers has made a state-of-the-art Honeycrisp program that allows retailers to carry a consistent quality of Honeycrisp apples in their stores nearly year-round

In addition, Stemilt created a branded box in which to showcase its premium Honeycrisp apples. Honeyhill Incredible Honeycrisp cartons are carefully packed with high color and high-quality Honeycrisp apples. Stemilt also grows Honeycrisp apples organically under Stemilt’s Artisan Organics brand and packs its petite-sized Honeycrisp in the popular kid-size fruit brand, Lil Snappers®.

“Honeycrisp is available in bag or bulk, conventionally or organically, and in various sizes so that any type of consumer will be satisfied,” remarked Pepperl. “Our organic consumer will especially be happy because our Honeycrisp crop is nearly 40 percent organic. With this, we will also be able to provide the organic consumer high quality Honeycrisp apples nearly year-round.”

By planting new Honeycrisp strains and trademarking apples from the same breeder that originally developed Honeycrisp, Stemilt has been able to strengthen its crop over the past several years. It has also developed harvest and packing protocols to provide Honeycrisp with all the extra care it needs.

Recognizing the demand for the Honeycrisp apple variety, Stemilt has introduced several strains and new Honeycrisp crosses that are now coming into play with increased volume and high quality

“Picking Honeycrisp is quite tedious at Stemilt, but that extra care is how we ensure quality first,” said Pepperl. “Fruit is picked by hand, stems are clipped, and then crews will hand place each apple in a specific pattern in the bin to prevent bruising. On the packing side, it’s all about having specific storage regimes for Honeycrisp and packing to order for maximum freshness.”

Outside of supplying three strains of Honeycrisp for near year-round supply, Stemilt has amplified its apple presence by adopting successors to Honeycrisp, Rave®, and SweeTango® as signature apples. Both have Honeycrisp as a parent and come from the same breeder at University of Minnesota that discovered Honeycrisp. Rave comes off the trees in late July to kickstart the apple season, while SweeTango arrives a few weeks later.

“There is a high demand for flavor among consumers and that’s what Honeycrisp and its successors have brought to the apple category,” said Pepperl. “Our Honeycrisp program has been designed to help retailers extend their season, differentiate on flavor, and expand premium offerings in the organic category. Together, we can keep building successful plans to grow this variety and the apple category.”

It’s not even December and Stemilt already has me longing for spring! Keep reading AndNowUKnow for all of your program updates.

Stemilt Growers