LANDOVER, MD - Giant Food, the leading local grocery store dedicated to serving the communities of Maryland, Virginia, Delaware, and Washington, D.C., is proud to announce the expansion of their “Fresh Low Prices.” This ongoing effort underscores Giant’s commitment to providing great value to its customers through price reductions on the items customers care about most. Over the last 9 months, Giant has lowered the price of hundreds of items across their private brand portfolio, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion, and CareOne.

New price reductions include essential items across various categories, including fresh produce, dairy, meat, and pantry staples. When shopping, customers can look for the blue “Fresh Low Price” tag on items like salmon, chicken breasts, gala apples, red potatoes, shrimp, almond milk, and more to find savings across the store.

In an environment where inflationary costs have become a significant concern for many households, Giant Food is taking proactive steps to ensure that essential items remain within reach, a press release explained. Through the "Fresh Low Price” effort, the company is investing in lowering the prices on a wide range of products, allowing customers to stretch their dollars further without compromising on quality.

"Our customers are at the heart of everything we do, and we understand the challenges they face with rising costs," said Tonya Douglas, SVP of Merchandising at Giant Food. "This is about more than just great value, it's about Giant Food's ongoing commitment to the communities we serve. By making these investments, we’re ensuring that our customers can continue to rely on us for the best value on the products they need."

Double Ways to Save

Launched last year, Giant Food continues to offer double the ways to save with their Flexible Rewards program where customers can earn 2x the points for every dollar spent on over 12,000 of their private brand items. Flexible Rewards members, new and existing, can opt into the 2x Giant brand reward for the whole year by clipping the offer once in their online coupon gallery.

These points can be redeemed for even more discounts or special offers, giving customers the flexibility to save on what matters most to them. Whether stocking up on essentials or treating yourself, Giant is committed to helping customers stretch their budget further every time they shop at Giant Food.

WEST DES MOINES, IA - Hy-Vee announces that Kathryn Mazza, who previously served as Senior Vice President of Hy-Vee’s retail media network RedMedia, has been promoted to Senior Vice President and Chief Marketing Officer for Hy-Vee, and President of RedMedia.

Mazza joined Hy-Vee in February 2024, bringing with her nearly 20 years of experience in marketing and retail media, most recently as Vice President of Media/GM Retail Media for DICK’S Sporting Goods. As President of RedMedia, Mazza will oversee the continued growth and development of Hy-Vee’s retail media network, launched in 2023, a press release stated.

In its first months of operation, RedMedia has already garnered accolades from The Mars Agency and Media, Ads + Commerce for its innovative capabilities and ROI.

“Kathryn has already demonstrated tremendous leadership when it comes to helping the market recognize the power of Hy-Vee’s brand,” said Jeremy Gosch, Hy-Vee’s Chairman and CEO. “Kathryn is the right leader to help bring our retail media and marketing efforts together to create even more value for our customers and our vendor partners. She has the skillset and capabilities to expand and advance our efforts and campaigns into the future.”

Mazza is a member of the Women in Retail Leadership Circle and is the executive sponsor for the Minnesota Lynx Changemakers program, a first-of-its-kind venture focused on building the next generation of leaders.

“I look forward to continuing the strong marketing efforts we’ve been known for at Hy-Vee and best positioning our brand and value messaging with our customers,” said Mazza. “Another top priority of mine will be further strengthening our vendor and supplier partnerships as we plan for the future.”

The move comes as Hy-Vee President Donna Tweeten retires on Jan. 24 after a 35-year career at the grocery chain. Her retirement plans were publicly announced in October 2024. Tweeten previously held the position of Hy-Vee’s Chief Marketing Officer and RedMedia President before being promoted to Hy-Vee President.