YAKIMA, WA - Autumn Glory® apples are making waves in the market with an impressive performance this season, particularly among younger consumers and premium shoppers.

“We’re seeing Autumn Glory resonate strongly with younger consumers, which is a testament to our focus on engaging storytelling and branding,” said Julieta Castillo, Marketing Coordinator, Superfresh Growers®. “While pricing has played a role, the data makes it clear that showcasing the apple’s unique flavor and our brand’s personality through storytelling posts are driving meaningful connections. Notably, 37 percent of our social media followers are aged 35-44, with 29 percent falling within the 25-34 age group.”

National retailer data reveals that Autumn Glory apples have started to capture younger consumers at an impressive rate, explained a press release. Consumers aged 18-29 increased by 1 percent, while consumers aged 30-39 increased by 2 percent from last year.

This demographic shift is particularly noteworthy as apple purchasing habits typically remain stable year-over-year. The substantial growth in these younger age groups would suggest that Autumn Glory’s strategic investments in marketing and social media outreach are successfully connecting with a new generation of apple lovers.

Autumn Glory’s appeal doesn’t stop there. Growth among Up-Market customers—shoppers who prioritize quality and premium products over price sensitivity—has been another key highlight. The data shows Autumn Glory continues to outperform the apple category within this segment, reinforcing its growing perception as a premium product of choice.

Another compelling insight reveals a rapid spike in both dollar sales and volume as soon as the new Autumn Glory crop hits the shelves in the fall. Customers are quick to purchase the apple, signaling strong anticipation and excitement around its seasonal availability. This trend highlights Autumn Glory’s ability to not only attract new buyers but also retain loyal consumers, solidifying its position as a consumer favorite.

As demand for Autumn Glory continues to grow, Superfresh Growers remains dedicated to delivering a high-quality apple that resonates with consumers of all ages and lifestyles.

For more insights in the apple category, you know where to click!

NEW YORK - We already know that mushrooms are among the trendiest ingredients in kitchens across the U.S., but how are shoppers actually cooking with them? According to visits to the Mushroom Council’s popular online recipe directory, it’s about both simplicity and exploration.

From classic mushroom soup to innovative takes on lasagna and crab cakes, the past year’s top five most-clicked dishes on the Mushroom Council site reflect a growing interest among mushroom lovers for easy-to-make meals with bold flavors and new ingredients.

According to a recent press release, mushroom fans visited the Council’s recipe directory more than 433,000 times in just 12 months.

Here are the top five most-clicked mushroom recipes for the year:

• Easy Mushroom Soup - The top recipe for a reason, this hearty and comforting mushroom soup is easily everyone’s favorite. With just a handful of simple ingredients and less than 30 minutes, this creamy, umami pot of soup makes the ultimate comfort meal.
• Pasta with Creamy Mushroom Sauce - Rich and savory, this pasta quickly became a household favorite for those seeking a satisfying and indulgent dish.
• Mexican Lasagna - With layers of mushrooms, beans, corn, and beef, this hearty dish proved to be a crowd-pleaser, ideal for family dinners or gatherings.
• Simple Sautéed Mushrooms - Because sometimes simple is just the best. Perfectly sautéed and seasoned mushrooms offer a flavorful side dish or topping.
• Lion’s Mane Mushroom “Crab” Cakes - A vegetarian twist on crab cakes, Lion’s Mane mushrooms replace crab with a tender, savory texture, making this dish a standout favorite.

“Mushroom lovers are looking for easy, versatile recipes that are as exciting as they are simple,” said Amy Wood, President of the Mushroom Council. “Whether it’s a creamy mushroom soup or a creative take on a classic dish, 2024’s most popular recipes reflect how mushrooms are at the heart of kitchen creativity and exploration. With more than 350 recipes on our site, we love to inspire home cooks with classic and new ways to enjoy mushrooms.”

For more industry insights to close out 2024, keep clicking on ANUK's little apple logo.