CASTROVILLE, CA - Celebrating its centennial in a big way, Ocean Mist® Farms announced the launch of a new company logo as part of a comprehensive rebranding initiative.

“We are thrilled to introduce our new logo, which represents a new era for Ocean Mist Farms,” begins Chris Drew, President and Chief Executive Officer. “This refreshed logo is more than just a visual change; it signifies our dedication to representing and evolving the brand to represent our Gold Standard line of vegetable products, our industry leadership, and our exceptional customer service.”

According to a press release, this fresh visual identity marks a significant milestone in the company’s continued evolution and underscores its commitment to innovation.

This version features the legacy blue color from the former longtime logo and replaces the red with a bright green color to better connect with the company’s farming heritage.

“We feel this rebranding effort also conveys that we are a forward-thinking company that is continually pioneering solutions in the fresh produce industry,” he continued.

The rebranding initiative will kick off a soft launch across all Ocean Mist Farms packaging and packaged products over the next three years. Starting this July, the new logo will be rolled out across all company platforms and materials, including the website, social media channels, marketing collateral, and company buildings and equipment.

With this exciting development on hand, we’ll be here to report on the latest news from the grower.

MISSISSAUGA, ON, CANADA - I have very fond memories of living in Ontario as a kid—yes, even when the front door got blocked with five feet of snow. Specifically, I was living in a city called Mississauga, which just so happens to be the same neighborhood Food Freshly is expanding its North American headquarters. The company, which extends shelf-life for fresh-cut produce using new concepts and products, will be officially moving to the new location July 1, 2024.

“Customers want great-tasting products that are as fresh as possible and FFNA helps deliver those fruits, vegetables, and salads through tailor-made solutions and applications,” said Gordon Nobuto, Sales and Marketing Director. “In addition, we provide comprehensive sales and technical support along with very competitive costs to help reduce waste and increase customers’ profits.”

With 30 years in the business, Food Freshly North America uses the latest in research and development and sees the process through to manufacturing and final distribution. It supplies freshness retention products in a concentrated form that reduces browning for over 21 days, according to a release.

“All products are free of sulphites, GMO, and do not contain any glutamate, lactose, gluten, or allergens. All operated production facilities are GFSI and Kosher certified and our products are only manufactured according to existing HACCP concepts,” continued Nobuto.

The North American industry can look forward to FFNA continually providing solutions for any fresh-cut needs, while I look forward to checking out the new building next time I’m in town!

WATSONVILLE, CA - Exiting new veggies are on the horizon for Lakeside Organic Gardens. The company is set to debut a new collection of Asian vegetables, adding to its already existing 50-plus varieties of organic vegetables, at the annual Organic Produce Summit event this year in Monterey, California.

“We are proud of these new Asian commodities, and we look forward to sharing them,” commented Dick Peixoto, Owner and Farmer of the operation.

The 100 percent, solely organic vegetable grower offers an array of produce at retail stores nationwide, with tagged UPCs, individually packed, and shelf-ready packaging. The company looks forward to sharing the new line with food enthusiasts, a release explained.

Retailers can look forward to seven unique offerings, perfect for the culinary adventurous shopper. A list of the specific veggies is provided below:

• Red Napa Cabbage
• Gai Lan (Chinese Broccoli)
• Korean Radish
• Baby Pac Choi
• Choi Sum
• Mizuna
• Komatsuna

As someone who is always on the lookout for new and exciting produce, this is one launch I won’t miss!

To check out the full press release with recipe ideas and detailed produce descriptions for Lakeside’s new Asian produce items, click here.

Retailers, can you imagine the added colors and texture this will add to produce shelves?