IRWINDALE, CA – Ready Pac Foods Inc. welcomes Stephanie Santiago as its Director of National Accounts – Costco Team Lead.
In this role, Stephanie will act as the primary account contact for Costco. She will work with internal resources to develop and guide the implementation of business plans that achieve sales targets and profitability, according to a press release. She will report directly to Alan Ediger, Sr. Vice President of Retail Sales West at Ready Pac.
“With over 14 years of selling experience, Stephanie brings a wealth of knowledge and insights making her the ideal fit to establish and maintain sustainable partnerships for Ready Pac,” said Ediger. “We are excited to utilize her background in both manufacturing and brokerage to further our mission and goals of our company.”
Stephanie comes to Ready Pac from ADW ACOSTA, where she was the Northwest Regional Business Manager and oversaw a $100 million sales budget. Previous to that, she was a National Retail Account Representative for Aqua Star.
Congratulations, Stephanie!
MANKATO, MN - The rivalry between Wal-Mart and Target heated up Tuesday with the groundbreaking of Wal-Mart's first Minnasota distribution center in the city of Mankato. The $75 million dollar investment in the home state of Minneapolis-based Target will allow Wal-Mart to both grow its market in the upper Midwest while putting pressure on one of its biggest competitors.
Echoing this sentiment, Wal-Mart's Director of Corporate Communication Della Garcia said, "The distribution center that we're opening in Mankato is a very visible signal of our growth in the upper Midwest."
As AndNowUKnow covered in an article last week, increasing U.S. growth is a top priority of Wal-Mart after a series of unimpressive fiscal quarters. For more on that story, click here.
The new distribution center allows Wal-Mart to focus on these goals while simultaneously “[putting] pressure on their arch-enemy, which is Target,” stated Dave Brennan of the Institute for Retailing Excellence.
Analysts who spoke with reporters at the Mankato Free Press estimate that the new distribution center will bring at least 300 new jobs to Mankato, a number which could rise because of the truck maintenance facility Wal-Mart also intends to build in the region. There are also plans to expand the distribution center with a dry-goods facility, although these plans are not finalized.
Paul Vogel, the Mankato Community Development Director was excited about the project, saying that "it's about another opportunity for people to work."
According to sources at the Minneapolis/St. Paul Business Journal, the new distribution center is not the only plan Wal-Mart has in store for Minnesota. Della Garcia hinted that there are “a few more” undisclosed projects in mind for the future.
Wal-Mart already owns and operates 82 stores in the Minnesota region, 22 of which have been added since 2008. Target owns 75 Minnesota locations.
Stay tuned to AndNowUKnow for further updates on this continued retail rivalry.
WENATCHEE, WA - Columbia Marketing International seems to have hit one out of the park with their latest apricot harvest. Coming in ahead of schedule, great weather conditions have produced apricots with a particularly sweet and juicy flavor profile. The apricots measure in on average between 72' to 80', an ideal size for use in cooking or just eating out of one's hand.
“Apricots are roughly four days early this year, and will sell almost as quickly as they are picked off the tree,” said Mo Woodward, a sales representative at CMI.
Woodward further stated that he does not expect apricots of this quality to last past the end of July, and stresses the importance of early purchasing for both retailers and consumers.
In order to highlight the wide range of dishes that can be made from apricots, CMI has created posted a collection of apricot recipes to their Pinterest for consumers to enjoy. CMI will also be coordinating a “Summer Switch-Up”, advocating using apricots as a substitute for peaches in recipes.
BENTONVILLE, AR - Under the reins of new CEO Doug McMillon, Wal-Mart is making waves again with an announcement of a major personnel changes in its U.S. merchandising operations. 13 new executives, seven of whom are women, will be taking over a wide range of Wal-Mart departments.
A company memo obtained by Bloomberg written by Duncan Mac Naughton, U.S. Chief Merchandising Officer for Wal-Mart, reveals that leadership hopes the changes will boost growth and efficiency at Wal-Mart.
“We continue to talk about the changing customer, recognizing their needs and more efficiently serving them,” Mac Naughton said. “These moves provide a more specialized service to our customers, while also creating better alignment and a greater visibility across our business.”
According to reporters at The City Wire, among the new executives is 20 year company veteran Scott Huff who will be taking over as Executive Vice President in overseeing U.S. merchandising operations. Other promotions include the assignment of John Aden to Executive Vice President of Innovation and Michelle Gloeckler to Executive Vice President of Consumables and U.S. Manufacturing.
These promotions join a host of recent changes to Wal-Mart's leadership structure as McMillon works to revitalize U.S. growth. Sales and profit numbers failed to meet expectations last quarter and so far forecasts for next quarter's profits do the same. While analysts project earnings to be $1.28/share for Q2, Wal-Mart's internal numbers have the figure closer to $1.15/share to $1.25/share. Altogether these poor metrics have led to a 3.7% decline in Wal-Mart stock this year. For more information on Wal-Mart's latest financials click here.
It is this trend that McMillon hopes to reverse with this shakeup of U.S. leadership.
WASHINGTON, D.C. - United Fresh has announced the Produce Industry Leadership Program Class of 2014.
Let's meet these future industry leaders together:
Mike Anderson: Mr. Anderson has been working for Kingston Fresh since 2000. He is currently the Director of International Procurement, leading the Kingston's imports division, and focusing on product expansion and new market analysis.
Stephanie Barlow: Ms. Barlow is the Director of Public Relations and Social Media for the National Watermelon Promotion Board, where she used digital media to give the organization's public outreach program creative new tools.
Leah Brakke: Ms. Brakke works for Black Gold Farms as its Marketing Director and is the 4th generation of her family to lead the company. In addition to her duties as Marketing Director, she serves on the Marketing Committee for the Red River Valley Potato Growers. Before working for Black Gold Farms in 2011 she was an Account Manager with the AdFarm advertising agency.
Jeff Cady: Mr. Cady started his career working for Giant Eagle before moving on to Finast/Pick-n-Pay, and finally Tops Markets. He has held a wealth of positions throughout his career from Produce Supervisor, to Produce Buyer and Merchandiser, to Category Manager.
Jacquie Ediger: Ms. Ediger was one of the principle founders of the Pro Citrus Network and today leads the Network's hiring, management, mentoring and continued development of staff in sales, marketing, new business, operations and accounting efforts.
Kim Flores: Ms. Flores serves as the Director of Marketing for Seald Sweet and travels frequently on behalf of the company. Ms. Flores also serves on the United’s Produce Marketing & Merchandising Council and PMA’s Women’s Fresh Perspective Committee.
Aaron Hunter: Mr. Hunter works at Caito Foods Service as a National Sales and Berry Commodity Buyer. He has worked his way up through the ranks of Caito, starting in the produce terminal in Indianapolis and afterward working in receiving, QA, warehouse management, and procurement of specialty and tropicals before being promoted to his current position.
Alex Jackson: Ms. Jackson is the 3rd generation of her family to be working at Los Angeles' Frieda's Specialty Produce. She started in the marketing department at Frieda's before taking a position in the sales team as an Account Manager.
Brian Knott: Mr. Knott serves as the President of Grow Farms. He manages the production of fresh fruits and vegetables, coordinates sales, consolidations, and repackaging, oversees product quality inspections, and manages the company's accounting department. He also ensures the proper implementation of food safety and traceability laws at Grow Farms.
Hilary Martin: Ms. Martin serves as the Business Development Director at her family business, Frey Farms. She has 15 years of experience at Frey in public relations, brand creation, and marketing. She also is a member of United’s Let’s Move Salad Bars to the Midwest Committee and works closely with the Hands On Nashville Read and Eat Produce Bagging Program.
Ryan Van Groningen: Mr. Van Groningen grew up surrounded by the business of Van Groningen & Sons and now serves as its Sales Manager. He has worked a variety of positions during his time at Van Groningen & Sons, ranging from packinghouse work to sales. He also serves as a board member of the Western Watermelon Association and the National Watermelon Promotion Board District 5.
Kami Weddle: Ms. Weddle works for the Rousseau Farming Company as Director of Food Safety. She is also a member of the Arizona Leafy Green Marketing Agreement Technical Sub-committee.
Since 1995, the Produce Industry Leadership Program has been equipping rising members of the industry with the necessary knowledge base and tools to make them industry leaders. The four “core areas” of the program are: Leadership Development, Business Relationships, Governmental and Public Affairs, and finally Media and Public Communication. Limited to 12 members a year, the program offers customized educational opportunities that, taken together, provide an excellent understanding of the current state of the industry as a whole.
Congrats to United Fresh's Leadership Class 20!
LA CAÑADA FLINTRIDGE, CA – The Allen Lund Company has announced that Matt Balsly, Manager of the ALC Logistics division, has been elected as 1st Vice President of the Transportation Club of Dallas/Fort Worth (TCDFW).
“Matt continues to be a great asset to the Allen Lund Company and our ALC Logistics division and his service to this organization is a testament to his work ethic and dedication he has to the transportation industry,” said Mike Terry, Director of ALC Logistics.
The TCDFW promotes the transportation industry within the community and fosters relationships and networking in the industry, according to a press release.
“The TCDFW is an outstanding organization that represents shippers and service providers and I am honored to be a part of their club,” stated Balsly.
Balsly has been an active member of the TCDFW since 2008. He was Treasurer from 2012 to 2013 and 2nd Vice President from 2013 to 2014.
Congratulations Matt!
NEW KENSINGTON, PA – Yerecic Label has announced the addition of multiple produce Great on the Grill labels to their product offerings. Yerecic’s new line provides consumers information on how to prepare appetizing and flavorful produce on the grill, according to a press release.
“Grilling continues to be a favorite cooking style of consumers both for its flavor and its easy cleanup,” said Yerecic Label's Vice President of Sales and Marketing Rich Thoma. “It’s important to show consumers that many produce items are great for grilling, and help them experiment with products they may have never grilled before."
The Great on the Grill line features a fun grill-shaped design and eye-catching LabelBling™ effects. The instructions on the inside of the label give valuable information on how to prepare grilled produce dishes, according to a press release.
The five new Great on the Grill designs include options for every type of produce:
- Great on the Grill PLU-sized single layer label for loose produce with sparkle inks
- Fruit is Great on the Grill peelable label with sparkle inks
- Veggies are Great on the Grill peelable label with sparkle inks
- Produce is Great on the Grill peelable label with sparkle inks
- Great on the Grill 2” Circle single layer with holographics
The Great on the Grill produce line encourages consumers to think of new ways to prepare fruits and vegetables.
BOISE, ID – WinCo Foods LLC will open its third discount supermarket in Texas on Thursday, June 26th.
The store will be located in Duncanville, TX and will be approximately 89,500 square feet. It will initially employ about 170 individuals, 160 of which have been hired locally, according to a press release.
Duncanville Store Manager, Chenille Oggs, transfers to the store from Lancaster, California, and has been with the company for nearly eight years. The stores Assistant Mangers are Emmanuel Augustine, Sean Hall and Jessica Starke.
Chenille is excited about the new store. She says, “as employee owners, all of us here at WinCo look forward to giving Duncanville an exciting new shopping alternative that provides great pricing and a terrific customer experience for all of our new friends.”
This will be WinCo’s third store in Texas. It previously opened two others earlier this year.
Giumarra Reedley’s new “Easy as Pie” promotion features the best of the company’s summer plum program.
The packaging and retail display campaign presents plums packed in Nature’s Partner branded 2-lb. zip lock pouch bags with a peel-off recipe label and QR code linked to a YouTube cooking video. The video, “How to Make a Fresh Plum Pie,” features Mrs. Helen Krause of Reedley, California, who shares her time-tested plum pie recipe and step-by-step easy baking techniques.
Retail merchandising tools also include a versatile and reversible high-color vinyl display wrap which can be used with Nature’s Partner Euro shipper boxes or RPCs. One side of the wrap features the plum promotion and cooking video QR code. The other side depicts a multi-stone fruit design that can be used throughout the California season.
If you’d like to see your product in this video segment, please send samples to 2020 L Street, Suite 320, Sacramento, CA 95811.
WASHINGTON, D.C. - Avocados from Peru is kicking off 2 co-marketing campaigns to promote the summer’s grilling season. I talked with Xavier Equihua, CEO of the Peruvian Avocado Commission, who shared with me the details behind the exciting weeks ahead.
The commission has partnered with the Gwaltney Company to promote the wonders of the Avo Dog in 386 Wal-Mart stores on the East Coast. This demo campaign runs from the end of June through the 4th of July weekend to promote the “Monumental Flavor” of avocados from Peru.
“The idea behind the Avo Dog was to create something that wasn’t typical, but took two great grilling and summer favorites and married them together into a delicious dish. Avocado is a great accompaniment to the classic hot dog,” Xavier tells me. “In addition, the Peruvian Avocado Commission is the first and only avocado organization under the Federal promotion program for Hass avocados to receive permission from the USDA to use the term “Superfood Nutrition” in its marketing materials. This is a big deal in terms of promoting Avocados from Peru.”
Another participant in the commission’s large scale demo campaign is Costco. During the 4th of July weekend, Costco’s along the U.S. Northeast will host demos with Avocados from Peru and Kirkland Signature Torta Bread to promote the versatility of both delicious items.
The marketing efforts are part of the Peruvian Avocado Commission’s creation of an international brand platform for all of its markets starting with the launch in the U.S. The commission’s first integrated, national marketing campaign is also designed to create a new type of media experience for the avocado category.
Xavier also serves as the managing director of Federal Strategies Group - an international trade consulting in Washington, D.C. He is a former international trade and economic advisor to the chairman of the Agriculture Committee of the U.S. House of Representatives.
The demos are being complimented with unique radio commercials that allow each individual station to record the message with their own individual nuances.
“While branding and communicating our specific message is important, we also realize that to reach the wider audience base, we need to let different demographics translate our message with their own sense of who they are,” Xavier notes.
Avocados from Peru’s overall marketing campaign will establish the first international uniform brand image and messaging platform for avocados in the category that will first be introduced in the U.S. and then rolled out in Europe and Asia. Peru is the largest supplier of Hass avocados in Europe and is now the third largest supplier of avocados in the U.S. (after Mexico and California) during the peak avocado consumption summer months.
Xavier, thank you for joining me to share the exciting news with the Peruvian Avocado Commission.
Stay tuned as the campaign rolls out!