LINDSAY, CA – LoBue Citrus’ Heritage Reserve Navel Oranges are returning in February at select U.S. retailers for a limited time.
“The flavor of Heritage Reserve Navel Oranges is unsurpassed by any other and consumers agree with many declaring them the best oranges they’ve ever tasted,” says Norm Gatineau, VP of Sales and Marketing at LoBue Citrus.
According to a press release, these oranges come from California’s earliest citrus groves that are located in a unique sub-section of California’s Central Valley citrus growing region. The groves date back to 1898 to the original Washington-variety bud wood and have never been replanted.
The company attributes the success in its sustained productivity of the groves to a micro-climate and sandy soils that are unique to the region.
“I’m really flattered that our competitors have chosen to follow us because we think flavor is incredibly important to increase consumption of oranges,” says Gatineau. “As a family-owned business always in pursuit of the most flavorful varieties, we are proud to be the original company that brought these to market.”
Heritage Reserve Navel Oranges are graded tightly for optimal flavor and packed to order. LoBue supports the program at retail with high graphic packaging, point-of-sale materials, merchandise bins, blogger partnerships and social media.
PLEASANTON, CA & BOISE, ID - With Albertsons' merger with Safeway expected to close in the near future, sources tell us that the company has announced the names of its Assistant Sales Managers and Marketing team for the Southern California Albertsons/Vons go-forward company.
This news was headlined by a number of key produce industry personnel, such as:
- Paul Anderson – Assistant Sales Manager, Produce: A 26 year veteran with Albertsons, Paul began his career with the company as a produce clerk. He rose through the ranks quickly, spending time as Produce Manager, Produce Ops Specialist, Merchandising Execution Manager, Assistant Category Manger, Sales & Merchandising Manager, and Floral Sales Manager before being named to his current position.
- Rick Cruz – Assistant Sales Manager, Produce: A 35 year industry veteran, Rick has worked for Albertsons as a Produce Specialist, Pavilions Produce Merchandiser, Pavilions Sales Manager, Produce Field Merchandiser, relieve Category Buyer for GM/HABA, and Manager of Division Operations for Produce.
- Jackie Jackson – Assistant Sales Manager, Produce: Jackie has worked for Albertsons for 23 years. She has served as Department Manager, Assistant Store Director, Store Director as well as Produce, Bakery, and HHB Operational Specialist during her time with the company.
- Sheryl Salazar – Assistant Sales Manager, Produce: A 22 year veteran with the company, Sheryl has served in a variety of positions. These positions include Store Director, Operations Specialist, and Division Front End & Customer Satisfaction.
- Pat Oneill – Assistant Sales Manager, Produce: After beginning his career with Lucky's 37 years ago as a courtesy clerk, Pat would go on to serve as Produce Manager for Lucky's and Albertsons' Produce Operational Specialist.
The rest of the members of the new Safeway/Albertsons team include:
- Jerry Calvert - Assistant Sales Manager, Grocery
- Cher Cech – Assistant Sales Manager, Grocery
- Susan Covarrubias – Assistant Sales Manager, Grocery
- Bryan Davis – Assistant Sales Manager, Grocery
- Kathy Flores – Assistant Sales Manager, Grocery
- Kevin Jackson – Assistant Sales Manager, Grocery
- Scott Miller – Assistant Sales Manager, Grocery/Fuel
- Miriam Welch – Assistant Sales Manager, Grocery
- Amber Briggs – Assistant Sales Manager, Total Alcohol Beverage
- Patrick Briones – Assistant Sales Manager, Total Alcohol Beverage
- Henry Wong – Assistant Sales Manager, Total Alcohol Beverage
- Don Hansen – Assistant Sales Manager, General Merchandise
- John Harb – Assistant Sales Manager, General Merchandise
- Linda Weaver – Assistant Sales Manager General Merchandise
- Sadie Orozco-Assistant Sales Manager, Own Brands
- Mark Angulo – Assistant Sales Manager, Meat and Seafood
- Chris Brown – Assistant Sales Manager Meat Deli
- Randy Roberts - Assistant Sales Manager Meat
- Ray Santiago – Assistant Sales Manager, Meat
- Gavin Schlesinger – Assistant Sales Manager, Meat
- Freda Roussell – Assistant Sales Manager, Bakery
- Roni Tharp – Assistant Sales Manager, Bakery
- Diana Willman – Assistant Sales Manager, Bakery
- Tamara Brunt- Assistant Sales Manager Service Deli
- Essy Hormozian – Service Deli Assistant Sales Manager
- Danelle Macias-Assistant Service Deli Sales Manager
- Ron Fester – Reset Manager
- Joseph Hoang - Marketing Analyst
News of the emerging Safeway/Albertsons leadership team has been in the headlines for months. Late last year, for instance, Safeway/Albertsons named the members of its Corporate and Regional teams in addition to the members of its executive leadership team.
Earlier this month, the members of Northern California Merchandising and Marketing Leadership Team were also announced, with Produce Sales Manager Robby Cruz and Bakery Sales Manager Jerry Decker being appointed to the team.
As the combined company continues to take shape, more names are sure to follow. Stay tuned to AndNowUKnow.
PERU – Fruit exports from Peru have grown exponentially from 2002-2013, with grapes and mangoes taking the lead.
The total volume of exports from that country increased 805.4% in that timeframe. According to Proexpansión, this number is equivalent to an annual average growth of 22.2%.
As for 2014, the value of exports greatly increased over 2013. From January to November 2014, exports of fruits from Peru totaled $1,296,700,000, a 45% increase over the previous year.
Looking over the 11 year span, it is interesting to see which fruits have either increased or decreased as overall exports have grown. Though mangos remain a top export, they have decreased from 44% in 2002 to 20.5% currently. Other notable changes include:
- Grapes increased its share to 39.1%
- Avocados increased to 15.8%
- Bananas decreased to 6.1%
- Mandarins decreased to 4.1%
Peru is also seeing a boom in blueberry exports. Last year, its total export value reached $24.3 million, a large increase over the $17.3 million in 2013. According to Proexpansión, blueberry exports have grown 36 times between 2012-2014.
The top importers of Peruvian fruit are the United States, the Netherlands, U.K., Hong Kong, China and Spain, respectively.
With these increases in its export market, Peru is positioning itselt to be a global agricultural player.
TAMPA, FL - Westmoreland Sales Group has signed a two-year contract with IFCO SYSTEMS. With the conclusion of negotiations for the deal, Westmoreland will now be shipping all TopLine brand tomatoes, peppers and cucumbers from its distribution centers in Ontario and Michigan using IFCO RPCs.
According to a press release, IFCO's strong track record for customer service and food safety were key factors in the decision making process. IFCO's relative proximity to Westmoreland's facilities, speed of response time and ability to meet the company's demand for RPCs were also heavily considered.
“We are working with IFCO to ensure our TopLine products arrive to our retail customers in the best possible condition while lowering costs through the supply chain,” shared Brian W. Blommaert, CEO of Westmoreland Sales Group. “The IFCO RPC solution also supports Westmoreland’s commitment to the environment by helping to reduce the number of cardboard boxes used.”
“Westmoreland is a great partner, and we are pleased the company is using IFCO RPCs to deliver high quality product to retailers in the US and Canada,” agreed Dan Walsh, President of IFCO North America. “We are constantly developing new solutions to address specific opportunities at companies like Westmoreland, and their move to our program is proof that trading partners and consumers benefit from working toward the common goal of greater service and safety.”
Going forward, IFCO will be taking charge of all RPC logistics services for Westmoreland, from distribution to cleaning to re-entry into the supply chain.
Stay tuned to AndNowUKnow as we continue to track the lastest partnerships and deals in the fresh produce industry.
Longo’s and Mastronardi Produce have teamed up for a new Local Winter Produce Program co-branded SUNSET® and “Taste Ontario – Sourced by Longo’s.”
This new initiative features fresh and flavorful Ontario tomatoes and mini cucumbers, now being marketed with their ‘available all year long’ convenience – even during the winter. The SUNSET® and Longo’s partnership offers consumers the benefit of reduced food miles on their produce with locally grown cucumbers and fresh tomatoes that are vine-ripened and hand-picked for superior quality and flavor.
Longo’s is committed to showcasing Ontario-sourced products and the benefits of local produce. Dedicated to growing flavorful greenhouse produce all year round, SUNSET® sees this venture as a great opportunity to educate consumers on the benefits of greenhouse growing.
Check out the video above for a look at Longo's and Mastronardi Produce's new Local Winter Produce Program!
LOS ANGELES, CA - Gourmet Trading Company is welcoming produce transportation expert Jesus Recendez Garcia into the fold as its new Transportation Manager.
Kristen Francisco, Vice President of Sales and Marketing, praised Garcia for his comprehensive logistics background and experience.
“Jesus’ extensive knowledge of transportation logistics and drive to learn more makes him the right candidate to move the company forward,” said Francisco.
Garcia comes to Gourmet Trading Company with three years of produce transportation management experience, according to a press release.
During his former 10 year career at FedEx, he completed the company’s Management Training Program, as well as studied for his Bachelor’s Degree in Business Administration at Biola University.
MILWAUKEE, WI – Roundy’s has announced the addition of 5 new stores to its fiscal 2015 lineup.
This news came as part of the Wisconsin-based retailer’s recently released financial guidance for the 2015 fiscal year ending January 2, 2016 and the first quarter ending April 4, 2015.
According to the report, Roundy’s plans to open one new store in the first quarter of FY 2015 and an additional 4 throughout the remainder of the year.
The company is projecting a 0.25-1.25% loss in same-store sales growth for Q1 and a 0.75-2.75% loss for the fiscal year.
For the year, Roundy’s is expecting $4-4.08 billion in net sales and an adjusted EBITDA of $115-125 million.
For now, it is unclear where these new store locations might be. The company currently operates 148 retail grocery stores and 97 pharmacies under the Pick’ n Save, Copps, Metro Market and Mariano’s retail banners in Wisconsin and Illinois.
Stay tuned to AndNowUKnow for the latest updates in the retail sector.
GOLDTHWAITE, TX - Early Saturday morning, firefighters were called to the scene of Leonard’s Big Valley Pecan Farm to attend to a fire which had broken out at the grower's processing plant. In all, it took firefighters from the cities of Goldthwaite, San Saba and Mulllins three hours to contain the blaze, according to KWTX News.
Damages from the fire are currently estimated at $1 million. 100,000 pounds of pecans and the entity of the facility were destroyed during the event, Goldthwaite Fire Chief David Schwartz shared.
While the exact cause of the fire has not yet been determined, Leonard’s Big Valley Pecan Farm's Manager shared that it could have originated from the dryers inside the building.
Thankfully, no injuries have been reported.
AndNowUKnow would like to extend its deepest condolences to the Leonard’s Big Valley Pecan Farm as they work to rebuild during this difficult time.
DALLAS, TX – Avocados from Mexico is looking to keep the momentum strong following the Big Game with its new Fanwich campaign. Running from February 2 to March 13, 2015, the campaign will help keep avocado consumption strong with a variety of consumer-focused marketing efforts.
“This Fanwich campaign will keep avocado fans pumped up long after the Big Game comes to an end,” shared Alvaro Luque, President, Avocados from Mexico. “This promotion will give our consumers a reason to eat and feel better with Avocados From Mexico while having fun building the ultimate Fanwich.”
According to a press release, the Fanwich campaign is designed to encourage consumers to create their own sandwich recipes with fresh avocados. Consumers can then enter these sandwich creations at the Fanwich website. Every week, four $500 grocery gift cards will be awarded to contest entrants. There will also be a Grand Prize valued at $25,000. The lucky winner will be able to select a kitchen makeover, a “man cave” or a 10-day trip to anywhere in the world.
Avocados from Mexico will also be encouraging retail competition from Avocados from Mexico with the company's first national display contest. Retailers can submit their entry to the Fanwich website in order to enter. All entries must include Fanwich POS items and be submitted no later than March 20, 2015. Prizes range from an iPad to $10,000 cash so that retailers can craft their own ultimate “man cave.”
Avocados from Mexico will be supporting the Fanwich promotion with a full digital/social media campaign as well as in-store radio and merchandising. Jeff Mauro, “Sandwich King” and Co-Host of “The Kitchen,” will be doing his part to promote the contest with a line-up of videos leading up to the time period.
For more news on the North American avocado industry, stay tuned to AndNowUKnow.
SARASOTA, FL - Global Organic Specialty Source, Inc. has hired Southeast Produce Council President and produce industry veteran Mark Daniels as its new Director of Sales and Procurement.
With his hire, Daniels will immediately bring over three decades of invaluable experience in the produce industry to the company. Working as a Senior Buyer for Bi-Lo, Supervalu, BJ's Wholesale Club and, most recently, as a Senior Buyer and General Manager for Sea Island Produce/Military Produce Group, Daniels was in a position to learn the ins and outs of the produce industry from the buy-side of the market.
According to a press release, Daniels will be focusing his efforts on the southeastern region of the United States where he sees evidence of a growing demand for organics.
Congratulations on this exciting new position, Mark Daniels!