Fri. June 13th, 2014 - by Jordan Okumura-Wright

KINGSVILLE, ON - Mastronardi’s newest SUNSET® product Y.E.L.O. Youth Energy Life Om™ took this year’s Best New Vegetable award at United Fresh in Chicago.

“We’re honored to receive the Best New Vegetable Award for Y.E.L.O.™,” said CEO Paul Mastronardi. “We knew from the start that Y.E.L.O.™ had incredible color, flavor, and quality, and this award certainly validates that.”

Since its debut at 2013 PMA Fresh Summit, Y.E.L.O. has become known as A Taste of Sunshine™, bringing bright color and flavor to consumers across North America. In the video below, SUNSET® Girl, Milla Mastronardi, gives you an inside look at these new tomatoes and Mastronardi’s Top Seal Packaging. Check it out!


“Mastronardi Produce has been leading the greenhouse industry for 60 years and has certainly become known for their flavor and quality,” said John Toner, Vice President of United Fresh. “I’d like to congratulate them for leading innovation within the industry and introducing such a great new vegetable product to consumers everywhere.”

Paul Mastronardi continued, “Y.E.L.O.™ comes from the same greenhouse as Campari® brand cocktail tomatoes, so consumers know it’s a product they’ll love. With such a bright, unique color and nearly 50% more Vitamin C than other red tomatoes, Y.E.L.O.™ has definitely become a foodie and family classic.”

Y.E.L.O.™ brand cocktail tomatoes are currently sold in SUNSET® top seal clamshells as well as Campari® combo packs, offering consumers two bright colors in one package.

Congratulations on the award, Mastronardi!

Mastronardi Produce

Fri. June 13th, 2014 - by Sarah Hoxie

CHRISTIANSTED, VIRGIN ISLANDS – Coosemans Worldwide has opened a new specialty and organic produce division under the California Specialty Farms (CSF) banner at the Los Angeles Produce Terminal Market.

Danny Coosemans and James Macek purchased California Specialty Farms and its processing and shipping facility in 2010, according to a press release.  CSF is the leading processor of the “California carrot,” along with varieties of hand-turned and carved produces specialties. 

“We had long been fans of California Specialty Farms products and personnel, so when the opportunity to purchase CSF arose, Danny and I jumped on it,” said Macek, president of Coosemans-Denver, Phoenix and CSF.  “The new location on the LA Market will help us to better serve the local and regional produce communities, and our product mix of organic and specialty produce (including a few new wrinkles), will be a nice addition to one of America’s most dynamic produce markets.”

Bruce Hoffman, partner and VP of CSF, brought in Martha Zavala as the Market Division’s General Manager.  Zavala, a Market veteran, has experience with Malibu Farms, Davalan and Fresh Point Los Angeles, accoding to a press release.

Coosemans Worldwide

California Speciality Farms

Fri. June 13th, 2014 - by Christofer Oberst

BRAZIL - Like most opening ceremonies, Brazil’s 2014 World Cup Opening Ceremony featured a wealth of colorful outfits, energetic performances, with an appearance by Pitbull, Jennifer Lopez, Claudia Leitte, and… wait, are those dancing fruits and veggies?!

“We Are One,” along with co-artists Jennifer Lopez and Claudia Leitte.

Is this the World Cup or a produce aisle come to life? Just watch the video above. You’ll see special guest star appearances from…

  • Lettuce
  • Radishes
  • Blueberries
  • Endives
  • Eggplant
  • Peppers
  • Broccoli

World Cup Opening Ceremony Features...Dancing Fruits & Veggies?

World Cup Opening Ceremony Features...Dancing Fruits & Veggies?

 

They all swirled and pranced around to appease the giant LED ball in the center of the field - its bright, flashy lights expressing joy and jubiliation at its dancing minions. Just when you thought it couldn’t get any more absurd, the ball opened, and Pitbull emerged in all his glory. He was there to sing his World Cup theme song, “We Are One,” along with co-artists Jennifer Lopez and Claudia Leitte.

World Cup Opening Ceremony Features...Dancing Fruits & Veggies?

I thought I saw enough produce in my dreams, but Brazil took it to a whole other level. 

Thu. June 12th, 2014 - by Christofer Oberst

WASHINGTON, D.C. - The Grocery Manufacturers Association (GMA) and other trade groups have filed a lawsuit in federal court challenging Vermont’s GMO labeling law. The lawsuit comes at a time when new, recent surveys revealed that an overwhelming amount of Americans believe that genetically modified foods should be labeled accordingly.

GMA issued a statement calling Vermont’s mandatory GMA labeling law, Act 120, a “costly and misguided measure that will set the nation on a path toward a 50-state patchwork of GMO labeling policies that do nothing to advance the health and safety of consumers.” The Snack Food Association, International Dairy Foods Association, and the National Association of Manufacturers are supporting GMA’s charge against Vermont.

Vermont became the first U.S. state to require labels on foods containing genetically modified ingredients when Governor Peter Shumlin signed the bill into law last month. Maine and Connecticut have previously passed similar laws, but they won’t take effect until other states follow suit, according to local news station WPTZ. Vermont’s law takes effect in July 2016. Lawmakers in Massachusetts, Oregon, Colorado, and New York are also considering labeling proposals, according to MintPress News.

“Act 120 imposes burdensome new speech requirements – and restrictions – that will affect, by Vermont’s count, eight out of every ten foods at the grocery store,” GMA said in a statement. “Yet Vermont has effectively conceded this law has no basis in health, safety, or science. That is why a number of product categories, including milk, meat, restaurant items and alcohol, are exempt from the law. This means that many foods containing GMO ingredients will not actually disclose that fact.”

Recent surveys by the International Food Information Council Foundation (IFIC) and Consumer Reports suggested that a majority of Americans support GMO labeling. IFIC’s survey showed that 63% of Americans endorse the FDA’s current voluntary policy for labeling genetically modified foods, according to a press release. Meanwhile, the April 2014 Consumer Reports survey revealed that 92% of respondents felt that foods made with GMOs should be labeled accordingly, MintPress News reports. The results also showed that 72% of those respondents felt that it was important or very important to avoid genetically engineered ingredients when making purchases.

However, GMA has gone on record to say that GM crops “are safe and have important benefits for people and our planet,” noting that they use “less water and fewer pesticides, reduce crop prices by 15-30 percent.” GMA also claims that a new study from Cornell University shows that New York’s proposed mandatory GMO labeling bill would cost families an average of $500 per year. The association encourages bipartisan federal legislation, the Safe and Accurate Food Labeling Act, HR 4432, which would require a label on foods containing GM ingredients only if the FDA determines there is a health or safety risk.

In response to the lawsuit, the Organic Consumers Association’s National Director, Ronnie Cummins, said that the move is a “desperate attempt to protect corporate shareholder profits at the expense of consumers’ rights and health.” Cummins added, “More than 60 other countries have either banned GMOs, or require mandatory labeling of foods that contain them. Consumers in the U.S. have every reasonable right to the same information that consumers in other countries have about foods and ingredients that have not been subjected to independent, pre-market safety testing.”

Clearly, this will be a fight that will continue for months, perhaps even years, to come as both sides of the debate throw down the gauntlet. Though California lawmakers recently rejected a GMO labeling law (see the link below for our previous story), it remains to be seen how other U.S. states will weigh these heated opinions when voting for their respective proposals.

California GMO Labeling Bill Rejected

Stay tuned to AndNowUKnow as we continue following any further developments on this lawsuit.

Grocery Manufacturers Association    

Thu. June 12th, 2014 - by Christofer Oberst

CORNWALL, ONTARIO – Loblaw has been given a new deadline to begin construction on its Distribution Center in Cornwall. 

The city council has given Loblaw an extension on its original agreement of purchase and sale of the land.  The revised agreement sets a deadline of December 2015 to start building the distribution center in Cornwall’s business park.  The center must also be up and running by December 2016, according to Cornwall’s Seaway News.

Though the original agreement of purchase and sale expired in 2013, the city’s Economic Development Manager Mark Boileau is confident that the project will be completed.  He said, "They spent millions of dollars on that site, and Loblaw is a very reputable company - they're not in the business of wasting time, they're doing this for a reason.”

This will be a major commercial development for the 121-acre site.  “It’s a pretty good sized site,” said Boileau, noting that though it is not known how many people the distribution center will employ, it is just smaller than neighboring Supply Chain Management and Eleven Points Logistics.  Those companies together employ about 1,200 workers, according to Standard-Freeholder.com.

Stay tuned to AndNowUKnow for more updates as this story continues to develop. 

Loblaw

 

Thu. June 12th, 2014 - by Jordan Okumura-Wright

CALIFORNIA – Scientists say that the chances of El Niño conditions developing by this fall are increasing.  They are now at 82%, up from 78% last month and 36% since last November, according to the National Oceanic and Atmospheric Administration (NOAA).

El Niño is the phenomenon when ocean waters warm and bring California wet winters.  After a third year of drought, this could be good news for California.  Unfortunately, it's not a guarantee. NOAA scientists are now saying that it looks like a moderate El Niño is developing instead of a strong one, according to Mercury News.

Sea Level Image June 5 2014

"The question now is what flavor of El Niño we're going to get," said Bill Patzert, a research scientist and oceanographer at NASA's Jet Propulsion Laboratory in Pasadena. "I've got my money on this being El Wimpo."

Historically, strong El Niños have almost always brought heavy rains to California where moderate and weak ones only deliver wetter than average winters about half of the time.

California is in its worst drought since the one starting in 1987 and desperately needs the rain.  There is extreme wildfire risk, fallowed farmland and water restrictions expected until November.  The National Weather Service has also forecasted a hotter than normal summer for California.Sea Levels June 5 2014

Since 1950, there have 16 moderate to weak and 6 strong El Niño events, according to Mercury News.  "Historically, there is a better chance of having above-normal rainfall than if there were no El Niño," said Jan Null, with Golden Gate Weather Services in Saratoga, which compiled the data. "But there are no guarantees."

Stay tuned to AndNowUKnow for continued coverage on California’s drought.

Thu. June 12th, 2014 - by Sarah Hoxie

CHAMBERSBURG, PA - Lady Moon Farms announced a partnership with Whole Kids Foundation as a Growing Healthy Kids sponsor.  The goal of the foundation is improving the nutrition of America’s children through salad bars and school gardens.

Lady Moon Farms Partners With Whole Kids Foundation

Lady Moon's founder, Tom Beddard said, “I feel that as one of our country’s premiere growers of organic produce, it is my responsibility to give back to the children of America and play a role in their education around living a healthy lifestyle.  After all, they are our future.”

 Lady Moon Farms Partners With Whole Kids FoundationLady Moon will make a $40,000 annual contribution. This donation will come from an in-store promotion during the Whole Kids Foundation’s Growing Healthy Kids campaign in early September at Whole Foods Market stores in the Mid-Atlantic Region, according to a press release.  For every pint of Lady Moon Farms grape tomatoes sold, $0.15 will be donated to the Foundation up to the $40,000.

It is planning on expanding the program to additional in 2015 when grape tomato season is at its peak.

Lady Moon Farms

Thu. June 12th, 2014 - by Jordan Okumura-Wright

DUBLIN, VA – Red Sun Farms gave a preview of its packaging direction for its organically grown produce at United Fresh.

“We are working closely with our packaging partners to find the right look for our organic line,” said Jim DiMenna, President and CEO.  “We are excited to be taking the first steps to be able to work with a recycled wood fiber board with a re-sealable, lidding film.”

Photo taken at united Fresh 2014

Red Sun Farms are currently working on its packaging with CKF Inc., a manufacturing company that works with recycable moulded pulp and foam products.  It also plans to work on the wood fiber look for some of its conventionally grown produce in the future, according to a press release.

“We felt the decision to proceed with the combination of fiber trays and lidding film would be well aligned with today’s consumer.  The biodegradable fiber base greatly reduces our plastic consumption and clearly differentiates our organically grown tomatoes from our conventional lineup of hydroponic produce,” said DiMenna.  “We expect to roll out the new pack offering in time for our fall crop.”

Red Sun Farms is also on schedule with its Virginia greenhouse and held a successful job fair to add more candidates to its growing team.

Red Sun Farms

CKF Inc.

Thu. June 12th, 2014 - by Jordan Okumura-Wright

CINCINNATI, OH - Kroger is investing $250 million to kick off the construction of a combined 2-million-square-foot distribution and warehouse center in Atlanta’s Forest Park. The facility is currently on schedule to be opened by September 2015, according to Cincinnati Business Courier.

The construction of the site marks one of the largest industrial projects in metro Atlanta in recent years, Atlanta Business Chronicle reports. It’s part of the first phase of a long-term redevelopment of the Fort Gillem army base that may eventually include apartments and retail.

Between 700 and 900 skilled workers will be hired when the facility opens, said Forest Park City Manager Frank Brandon. Employment is planned to increase to 1,500 eventually.

Kroger currently has 36 distribution centers nationwide. It employs more than 375,000 people and serves customers across 2,640 supermarkets in 34 states and the District of Columbia under two dozen local banner names.

The retailer was also recently named Employer of the Year by the Marriott Foundation for People with Disabilities at the organization’s annual Bridges Gala in Washington, D.C.  

Kroger

Thu. June 12th, 2014 - by Christofer Oberst

JAPAN - If you thought Pak N Save’s mistakenly priced $100 watermelon was expensive enough, just wait till you see these Densuke watermelons!

The rare, black skinned watermelon sold at an auction for 350,000 yen, or more than a whopping $3,000 U.S. – the highest selling among a batch of around 240 Densuke watermelons! The variety, known for its circular form, distinct black rind, and crisp, sweet flesh, is grown in the town of Toma in Japan’s northernmost Hokkaido island, according to The Telegraph.

Satoshi Ogino, a fruit and vegetable broker, was the lucky bidder. He told Kyodo news that he bid in order to “provide encouragement to the efforts of the farmers.”

Is it time to start growing these Densuke melons yourself?! Well, maybe. A farmers’ cooperative based in Toma expects to ship around 70,000 Densuke watermelons this year at a much more “reasonable price” of around 5,000 yen, or approximately $49 U.S. Yikes.  

Unfortunately, this year’s Densuke watermelon didn’t beat the record for 2008, when the 17-pound melon sold for 650,000 yen, or $6,100 U.S., according to Los Angeles Times.

Fruit has long been considered a luxury item in Japan, and it’s not rare to see them go for exorbitant prices. In fact, a pair of Yubari cantaloupes were sold for $23,500 in Japan! Telegraph also reports that everyday supermarket fruits are expensive, with single apples selling for as high as $4 a pop.

And make no mistake, that’s not a pricing error. Check out our previous story on Pak N Save’s $100 watermelon below…

Click here to read: Pak N Save’s 100 Dollar Watermelon

Now…how can I get my hands on one of these Densuke watermelons? Preferably without having to pay thousands of dollars.