Mon. August 18th, 2014 - by Christofer Oberst

CHERRY HILL, NJ – Sbrocco International has sponsored the 2014 JCC Maccabi Games® in the Cherry Hill, NJ community.

Christina Regan, Marketing Manager of Sbrocco International, Inc.“It’s always been important to Sbrocco to give back to our local community, and The Maccabi Games are especially rewarding since we share a common mission to encourage the health and well-being of our youth,” says Christina Regan, Marketing Manager of Sbrocco International, Inc.

The JCC Maccabi Games are an Olympic-style sporting competition held each summer in multiple sites around North America, according to a press release.  It is the world’s largest organized sports program for Jewish teenagers.

For the event this year, Sbrocco donated apples that were served with lunch and as a snack to Maccabi athletes and coaches 

Brian Adler, Development Director of the Jewish Community Center says, “On behalf of the 2014 JCC Maccabi Games and over 5,000 athletes, coaches, volunteers, and staff, we are truly grateful for all of the support from Sbrocco International, and for assisting us in maintaining healthy and balanced lunch and snack options for our participants and supporters.”

The 2014 JCC Maccabi Games were held on August 10-15 in the host communities of Cherry Hill, NJ, Boca Raton, FL and Detroit, MI.

Sbrocco International

Mon. August 18th, 2014 - by Andrew McDaniel

MCLEAN, VA – Gladstone Land Corporation has entered into three purchase and sale agreements to purchase five farms in California and Florida totaling 3,522 acres for $45 million.

The Company is also working to purchase three additional properties totaling approximately 2,300 acres under signed non-binding letters of intent for about $39 million, according to a press release.

Gladstone will be working towards completing these purchases within the next few months pending the customary conditions and termination rights for transactions of this type, including a due diligence inspection period.

David Gladstone, President and CEO"Our marketing efforts are generating results, as evidenced by the strong growth in our near-term agreements to purchase farmland and additional letters of intent. If we are able to complete these mentioned transactions, it would increase our total acreage owned by over 50% and provide a strong boost to our operating revenues.  Although there is no guarantee that any of the agreements will be completed, we are encouraged by the current results of our marketing efforts," said David Gladstone, President and CEO of the Company.

This is the latest in a string of recent Gladstone acquisitions.  As we previously reported, Gladstone also acquired 390 acres of California farmland in the San Joaquin Valley and Oxnard for $12.7 million last month.  To read the full article, click here.

According to the company’s website, Gladstone currently owns 6,833 acres on 28 farms in 5 different states across the U.S., valued at approximately $144 million.

Gladstone Land Corporation

Mon. August 18th, 2014 - by Kyle Braver

BANNOCKBURN, IL - Last Wednesday, August 13th, Heinen's Fine Foods had the grand opening for its 20th store. The new location, opening in Bannockburn, IL, about 30 miles north of the Chicago, is now the second new store Heinen's has opened this year, and is also the largest of its 3 locations in the Chicago region.

Early word from the local community in Bannockburn has so far greeted the grand opening with excitement.

"We're very excited to have Heinen's become part of Bannockburn," Bannockburn Village Manager Maria Lasday said. "It's been a pleasure working with Jeff and Tom Heinen and their excellent, professional staff. Heinen's has brought excitement to the Bannockburn Green retail center as well as the rest of the community. We wish Tom and Jeff Heinen, as well as the rest of the Heinen's family, much success."

Jeff and Tom, brothers and co-owners of the Heinen's retail chain, have more growth plans for the future. Two more stores are slated to open in downtown Cleveland and Lake Bluff, IL between this fall and early 2015. According to Cleveland.com, the retailer has also released a letter of intent to open up a 23rd store in Chargrin Falls, OH inside a former Giant Eagle.

Congratulations on the new store Jeff and Tom! I'll be looking forward to writing more about Heinen's growth in the future.

Heinen's Fine Foods

Mon. August 18th, 2014 - by Jordan Okumura-Wright

WATSONVILLE, CA – California Giant Berry Farms has deepened its commitment to being a leader in the fresh blueberry industry, with the promotion of 4 year company veteran Nader Musleh to Executive Director of the Blueberry Division. According to a press release, he will be taking on full responsibility for all of California Giant's non-strawberry operations, working closely with senior executives to develop company policies and growth strategies for the domestic and international berry markets.

“Nader has proven to be a leader in the development of the company’s blueberry program.  We understand this is a big move for him and his family and are very pleased he will take a larger leadership role within the company as we take this program to the next level”, said Bill Moncovich, President and CEO.

For his part, Nader said he was excited to assume his new position and get to work for the company.

“I will be moving my family here in January and even though it is a big change for all of us we are excited about the new opportunity ahead and I look forward to expanding our berry program,” he said.

Nader will assume his new role effective August 12th, 2014. According to a press release, his first task will be working on plans to expand the grower's geographical reach in order to increase California Giant's market share and ensure volume continues to meet growing sales needs. To do this he will be working with the existing Bush Berry sales team composed of Jerry Connery, Bush Berry Category Manager and Evan Pence, Blueberry Operations Manager for North America.

Congratulations on the promotion Nader! 

California Giant Berry Farms

Mon. August 18th, 2014 - by Christofer Oberst

CINCINNATI, OH & BOCA RATON, FL – The Kroger Co. has successfully closed its acquisition of Vitacost.com Inc with Kroger’s tender offer to purchase all outstanding shares of common stock of Vitacost.com for $8.00 per share in cash. 

Street Insider quotes Analyst Stephen Grambling as saying, “We continue to believe the deal provides KR with a testing bed in direct distribution, adds talent to its digital staff, and complements its expanded natural and organic offering, all critical in positioning the company to benefit from secular shifts in the industry."

As we reported earlier, the $280 million purchase is expected to complement Kroger’s strategy to enter new markets, as well as Harris Teeter’s online order and pick up service.

Kroger expects to complete the acquisition of the remaining eligible shares as well.  When the merger is complete, Vitacost.com shares will cease to be traded on the NASDAQ, according to a press release.

RTT News reports that as of the expiration of the tender offer, approximately 29.84 million shares were validly tendered and not withdrawn.  This figure represents 86.68% of Vitacost.com’s outstanding shares.

Kroger CEO Rodney McMullen expressed his support of the deal noting that Vitacost.com’s “core focus on healthy living products is complementary to our fast-growing natural foods business, and we intend to grow Vitacost.com’s strong position in the online nutrition market.  At the same time, we will build on Vitacost.com’s e-commerce platform by integrating it with our existing digital offerings to create exciting new levels of personalization and convenience for our customers. 

For the full story on this merger proposal, check out our previous article by clicking here.

Stay tuned to AndNowUKnow as we continue to track the potential effects this merger will have.

Vitacost.com

Kroger

Mon. August 18th, 2014 - by Jordan Okumura-Wright

OAK BROOK, IL - McDonald's is throwing open the doors to fresh produce with the introduction of Cuties into Happy Meals this fall, as well as some newly announced market tests for blueberries and Chiquita's junior bananas, and even grapes.

According to Greg Watson, Senior Vice President of Menu Innovation with McDonalds, if all goes well these new fruit options could soon be joining Cuties as seasonal menu items for parents and families looking to make healthier choices when going out to eat.

"It's potentially a big deal, as long as parents order — and kids eat — the fruit," Hope Warshaw, a dietitian and author of The Guide to Healthy Restaurant Eating, told USA Today. "Due to the sheer volume of Happy Meals that McDonald's serves, little changes can make big impacts on the health of American children."

This menu shakeup is as big a deal for growers as it is for parents. As AndNowUKnow previously covered, the introduction of apple slices at McDonald's restaurants, led to over 850 million packages being sold since 2012. The sheer size of McDonalds' market power in the food industry means huge order numbers for any fresh produce featured on its menu, happy news for the produce community.

So far the feedback on these new fruit choices has been strong. "The feedback was overwhelmingly positive" in our Cuties market tests, Watson told USA Today.

Watson explained that the long term goal is a whole lineup of fruits that would rotate through the menu according to what is in season.

I applaud the steps McDonalds is taking in this regard. Everyone agrees that Americans should be eating more fruits and vegetables. In fact ANUK just reported on a study by the WHO that says we should as much as double our produce consumption in order to meet nutrition recommendations. If McDonalds is able to use its menu to drive more produce purchases, then that is something I am 100% behind.

McDonalds

Mon. August 18th, 2014 - by Kyle Braver

PERU - Camposol Holding has released its Q2 financial report and with volume up 68.3% and sales up 55.6% compared to its numbers from Q2 of 2013, financial experts certainly like what they're seeing.

Some highlights from Camposol's financial report include:

  • Volume of 31.786 net metric tons, a 68.3% increase from 2013 Q2, the majority of which comes from increased volumes of fresh avocados

  • Average price of $2.29 per net kilogram, down 7.7% from 2013 Q2

  • Total sales of $72.8M, up 55.6% from 2013 Q2

  • A $18M increase in avocado gross margin numbers, due to increased price and volume sold

  • 165.5% increase in EBITDA to $16.3M

The company's forward looking guidance statements reveal that Composol Holding's expectations for the long term growth prospects for exotic fruits and vegetables are especially strong, especially for fresh avocados, blueberries, asparagus and grapes. According to its financial release, due to the expected effects of El Nino, Camposol does reveal it expects asparagus volumes to decline by about 25% going forward, however it says that almost all of this decline will be offset by increasing asparagus prices. Similarly avocado prices are expected to fall in the future, but with increasing volume for avocado production Camposol does not expect to be strongly effected.

Congratulations on an excellent Q2 Camposol Holding. I'll be looking forward to more good news from Camposol in the future.

Camposol Holding

Mon. August 18th, 2014 - by Andrew McDaniel

MEXICO CITY – The Mexican Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food, or SAGARPA, reports that avocado exports for the first half of this year have increased 29% over the same period in 2013.

Total avocado sales equaled $794,446,000 between January and June 2014, which represents an estimated 353,000 tons.

According to the SAGARPA report, avocados from Mexico were marketed in 21 markets including the United States, Japan, Canada, China, the Netherlands and many more.  China saw the most growth in this time period with $2,970,000 representing 260 tons, according to Informador.com.mx.  This represents a 724% increase.

The Netherlands also experienced a significant increase with $647,000, which was almost three times more than last year for the same period.

SAGARPA reports that the top importers of Mexican avocados are the United States, Canada, Costa Rica and El Salvador in that order.  The US imported avocados worth $651,328,000 in sales representing a 31% increase over last year.

SIAP, the Mexican Food and Fisheries Information Service, reports that Mexico produces approximately 1,467,000 tons of avocados per year in 27 states.

The Inter-American Institute for Cooperation on Agriculture, IICA, believes that Mexico may become a major player in world agriculture.  Victor Villalobos, the Director General of IICA, tells informador.com.mx that Mexico is very strong in the cultivation of fruits and vegetables like avocado, mango, tomatoes and more as well as being a leading producer of blueberries, strawberries, raspberries and blackberries.

He adds that Mexico should focus on more open policy and campaigns to position its products in the world to fully maximize on this agricultural boom.

With this in mind, I will definitely be keeping my eye on the Mexican agricultural markets.

Mon. August 18th, 2014 - by Kyle Braver

MICHOACAN, MX - For the 4th year in a row, Michoacan is the largest strawberry growing region in Mexico, with the town of Los Reyes at the center of this strawberry empire. According to Mario Alejandro Andrade, President of the National Association of Producers and Packers of Berries, Michoacan's strawberry production ranks even higher than northern Baja California and Jalisco, with a production area of 22,982 hectares. This enormous growing region produces 538,912 tons of produce, a value of over 9 billion pesos.

"Michoacán has a privileged geographical position and climate, because it has the perfect climate to produce these strawberries, and production can be easily distributed to the entire country, and even for the export market. We hope to involve between 700 and 800 producers, traders and members of the general public in the upcoming Congress, " Andrade said.

That Congress, the 4th International Aneberries Congress more specifically, will be taking place in the city of Morelia in Michoacan from August 20-22nd, in honor of Michoacan's special place in the produce industry.

Michoacan is not just known for its strawberries however. According to Mimorelia it is also a national leader in blackberry production, generating between 70,000 - 80,000 jobs for agricultural workers.

With crops like this behind them, the future is looking bright for Michoacan. The Director of Information and Press of the General Coordination of Social Communication, Eduardo López Nolasco explained that the International Aneberries Congress had chosen its slogan, Asian Market: A Window of Opportunity, because of the increasing opportunity in the growing Chinese export market for Mexican growers.

With the way production and trade in this reason is expanding, who knows what this number could be as we move into the future. What I do know for sure is, I'll certainly be keeping my eye on Michoacan as we move forward.  

Fri. August 15th, 2014 - by Jordan Okumura-Wright

UNITED STATES - The newly released Global Phytonutrient Report in the British Journal of Nutrition reveals that in order to meet World Health Organization guidelines, most adults would have to at least double their current produce consumption. According to the study, 60-87% of adults across 13 geographic regions failed to meet this dietary recommendation, putting their bodies at risk for serious long term health problems.

"No matter where they live, many adults today lead busy and active lives and/or may have limited access to some fruits and vegetables," said Dr. Keith Randolph, Nutrition Technology Strategist at the Nutrilite Health Institute and co-author of the study. "That's why it's important for adults to eat whole foods, including fruits and vegetables, whenever possible.”

"Insights from the research highlight a global need for increased awareness of the relationship between fruit and vegetable consumption, and phytonutrient intakes,” he added.

These phytonutrients, plentiful in fresh produce, are vital components in promoting eye, bone and heart health, as well as supporting immune and brain function, according to All Africa. Many of these phytonutrients are also important antioxidants which help prevent the damage done to our bodies cellular structure over time.

"Both the amount and variety of fruits and vegetables in a person's diet are important," said Mary Murphy, MS, RD, Senior Managing Scientist at Exponent, Inc. and Randolph's co-author. "In order to consume a range of phytonutrients people should aim to meet recommended intakes of fruits and vegetables and eat an assortment of fruits and vegetables."

This study just underscores the important role the produce industry plays in modern society. Our growers do not just supply consumers with a product, they are responsible for a vital component of what makes our bodies live and thrive. If this study is to be believed, it is very clear that we need them now more than ever.

WHO