ANAHEIM, CA - It’s always nice when PMA comes to California, and as a West Coast kid, you can bet that the home state energy really takes it up a notch for me and our AndNowUKnow team. The feedback has truly been incredible this year as PMA has taken its traditional trade show format and, in many ways, transformed the current of the show from a rush into an electrical charge. Everyone seemed taken by the new energy, but I am just one witness to it all! Let’s have a few of our industry friends share their thoughts on the 2019 event and what sparked their excitement and passion.
Michael Schutt, Sr. Category Manager, Produce and Floral, Raley's
“I can easily say, ‘West Coast Best Coast’ when it comes to what is being lauded as a record attendance for this year's PMA Fresh Summit. In a time when well-attended, intimate region shows threatened to lessen the impact of what has long been dubbed the ground zero expo and trade show for the fresh produce and floral industry...the giant has flexed its muscles. For me, the people in the room, or in this case the exposition hall, equals energy and this show had lots of it. Whether it was in my interactions on the floor with fellow retailers or with the exciting first-time exhibitors, the one common buzz was a well-attended, high-energy show, complete with huge celeb draws such as Magic Johnson and Queen Latifah. This year, as we are deep into the MLB postseason, it would seem that PMA has made the right adjustments to its swing and hit this one out of the park.”
Dan'l Mackey Almy, President and CEO, DMA Solutions
“This year’s Fresh Summit marked my 25th year attending the conference and I feel it was among the best yet. While it is reported to be among the largest attended, I felt it to be more personal and special than ever. The Produce Marketing Association deserves a toast for the many unforgettable moments and star-studded speaker line-up that exceeded expectations and left us with so much energy and inspiration. It was a vibrant expo like nothing I have ever seen and recognition was given to several inspiring leaders that have done so much for our industry. With our headquarters in Dallas, we are so thrilled Fresh Summit is coming to our home in 2020!”
Lori Taylor, CEO and Founder, The Produce Moms
"I have attended Fresh Summit annually since 2014. The 2019 event was without question the best Fresh Summit experience of my career. I appreciated the organization of the updated expo layout. It allowed easy and efficient navigation of the show floor. The quality of the speakers was unparalleled: Magic Johnson on the mic at Fresh Summit was as perfect as his no-look pass in the Lakers jersey! The Produce Moms team was able to meet with a ton of industry thought-leaders, Founders, and CEOs, many of my colleagues from Kroger, and more--the action on the expo floor didn't slow down until the event ended on day two! The board meeting for Global Women Fresh was a memorable and powerful gathering of female leaders from our global industry; it was a nice reminder of the global reach and impact of PMA."
Brianna Shales, Senior Marketing Manager, Stemilt Growers LLC
"We’re feeling energized about produce after another amazing PMA Fresh Summit in sunny California! Our team raved about this year’s Forums of the Future, including Cathy Burns’ address on trends and hearing from the legendary Magic Johnson. We also enjoyed the magic of our own with our favorite magician, David Harris, joining us at the Stemilt booth. We can’t wait to see what Dallas has in store next year!”
Mike Mauti, Managing Partner and SVP Client Services, EXECULYTICS CONSULTING
“Another Fresh Summit has come and gone and once again it delivered. What a great way to meet with existing partners building on big collaborations over the last year. But, it also opened the door to many new opportunities, some that seemed to be right in front of us the whole time, while others seemed to materialize out of nowhere. That’s what happens at Fresh Summit, and I can’t wait until next year.”
Matt Mandel, Vice President of Operations, SunFed
"Apart from the glitz and glamour associated with the Fresh Summit, it is a great opportunity for some good old-fashioned elbow rubbing. Whether you are catching up with old friends you see once a year, meeting people you've only spoken to on the phone for the first time, or finally getting that precious facetime with the customer you've been chasing, in the midst of it all, it is a great time for human connection. It really reminds me that beyond the daily grind, and the buying and selling, that this industry is filled with some of the greatest people on earth and I cherish the opportunity Fresh Summit gives me every year."
Rex Lawrence, President, Joe Produce
"What great PMA Fresh Summit this year! Honestly, I thought it was the best ever, and this was my 30th straight one. Although it was record attendance, I thought it never felt too crowded. It did, however, have a wonderful buzz about it the entire time: nice wide aisles and easy to get around. It felt more organized and flowed really well. Of course, we got to network, do business, and make new friends throughout the event, and that's why we're there! The speakers and sessions were excellent as well. I wish we could have it on the West Coast at least every other year--Anaheim or even Vegas in the West, Orlando in the East, and Dallas in the middle. Nice job PMA!"
That was a hell of a show, PMA! Thank you again for the amazing event and we are sure to feel the ripple of excitement for the year to come.
ORLANDO, FL - There’s nothing quite like a perfectly-ripe mango. I remember being introduced to the fruit when it was considered an exotic flavor in the U.S. Today, mango is a staple flavor for many, and we can thank big industry players like Wegmans for that. Over the weekend at Fresh Summit, the National Mango Board (NMB) recognized Wegmans as the 2019 Mango Retailer of the Year. Mary Zink, Produce Category Merchant at Wegmans, was present to accept the award, along with members of the Wegmans produce team, mango industry leaders, and several NMB board members.
“Wegmans truly embodies passion and enthusiasm when selling and promoting mangos,” stated Valda Coryat, Director of Marketing at the NMB. “Its commitment to delivering high quality mangos year-round coupled with strong, knowledge-based sales and marketing has delivered excellent results. By showcasing the flavor and versatility of mangos all year long, retailers such as Wegmans play a crucial role in the mango industry and support our mission to move mangos from exotic to a daily necessity in the U.S. We look forward to our continued work with Mary and the Wegmans team, as well as all our retail partners, in helping them to drive mango awareness and consumption year-round.”
The Mango Retailer of the Year award identifies those that go above and beyond to offer strong, consistent support to the mango industry, delivering outstanding results. Wegmans was selected from over 100 retailers that partner with the NMB across the U.S. This New York-based retailer has excelled in promoting and highlighting both whole and fresh-cut mangos via integrated retail marketing, including Knowledge Based Selling (KBS), expanded displays, demos, recipes, and social media.
“We continue to see incredible growth in total mango sales. It takes an entire village, from our buyers to our ripeners, to make sure that the fruit is at the perfect ripeness for our customers to purchase,” stated Mary Zink, Produce Category Merchant at Wegmans. “It’s our store teams that drive sales through displays, KBS, commitment, and passion.”
Wegmans has promoted mangos year-round using KBS and an emphasis on unique and creative in-store displays that attract and educate customers. These displays highlight fresh-cut mangos beside fresh whole mangos, a tactic that has proven extremely successful in driving sales. This year, promotions during the first half of the year saw incredible results and Wegmans surpassed its sales goal by 20 percent. According to a press release, its winning KBS strategy prepares team members with in-depth knowledge about mangos, including recipes, pairings, equipment needed for demonstration stations, how to serve, and more. This empowers the Wegmans team to be champions of the fruit and master storytellers when speaking to customers.
Another major factor influencing the growth of mangos at Wegmans was the introduction of product ripening. In 2017, Wegmans worked together with the NMB to establish an in-house mango ripening program, which has been a great success. It ripens mangos at all its warehouses and all fresh-cut mango is cut in-house using ripened product. It highlights this “ripe and ready” advantage on signage and displays in-store. Combining quality ripe mangos with an empowered sales team has proven to be key in driving repeat purchases and impressive results for Wegmans.
Congrats to Wegmans on this high honor! For more of the latest news in produce, keep reading ANUK.
AUSTIN, TX - Whole Foods Market has been on the prowl. For what you ask? Why, the industry's biggest trends of course! For the fifth year in a row, Whole Foods Market has released its list of what it believes to be the most anticipated and innovative food trends for the upcoming year—with produce and plant-based goodies taking up a big chunk of this year's list.
Per usual, over 50 Whole Foods team members, including local foragers, regional and global buyers, and culinary experts, compiled a list of the top ten trends for 2020. Here's what they picked:
Meat-Plant Blends
For the health-conscious at-home chef, adding plant-based ingredients to meatballs and burgers has an added bonus—it’s budget-friendly! Flexitarians looking to strike a tasty balance between meats and plants can expect more blended products in their future.
Regenerative Agriculture
In general, farming and grazing practices that restore degraded soil, improve biodiversity, and increase carbon capture to create long-lasting environmental benefits, such as positively impacting climate change.
Flour Power
2020 will bring more interesting fruit and vegetable flours like banana, cauliflower, and tigernut flour to the forefront of consumers' culinary imagination.
Everything Butters and Spreads
Has (insert nut, seed, snack) been made into a butter yet? It’s likely to happen in 2020. Think tahini, pumpkin, macadamia, and even chickpea butters (no, it’s not a new name for hummus).
Foods from West Africa
The 16 nations within West Africa share similar foods, but each have their own specialties based on subtle influences from the Middle East and Western Europe. Brands are looking to West Africa for its superfoods too like moringa and tamarind, and lesser known cereal grains sorghum, fonio, teff and millet.
Out-of-the-Box, Into-the-Fridge Snacking
The keyword is “fresh” in this new generation of grabbing and going—hard-boiled eggs with savory toppings, pickled vegetables, drinkable soups, and mini dips and dippers of all kinds, all perfectly portioned and in convenient single-serve packaging.
Plant-Based, Beyond Soy
As the plant-based movement gains traction with flexitarian eaters, brands are looking to avoid as many of the top allergens as possible, so look for plant-based prepared foods (especially meat alternatives) and traditionally soy-based condiments going soy-less!
Rethinking the Kids’ Menu
Food brands are taking notice for the next generation and expanding the menu beyond nostalgic foods with better-for-you ingredients, such as organic chicken nuggets, non-breaded salmon fish sticks, and colorful pastas in fun shapes made from alternative flours.
Not-So-Simple Sugars
For those seeking sweetness outside of the usual suspects like sugar, stevia, honey, and maple syrup, there’s lots more to choose from for your cooking, baking, and tea- or coffee-stirring needs.
Zero-Proof Drinks
With so many consumers seeking out alternatives to alcohol, unique non-alcoholic options are popping up everywhere, from menus at the world’s most acclaimed bars to specialty stores.
“Try the Trend” products and brands illustrating 2020 food trends include a variety of products available now or coming to Whole Foods Market stores in 2020 for either local or national distribution.
To savor every trend to its fullest, check out the official press release here. As these trends play out in 2020, stay right here with AndNowUKnow for the latest.
PHARR, TX - The annual “Start of the Produce Season” event took place in Pharr, Texas, on October 10. So what better place to celebrate than at the Pharr–Reynosa International Bridge? The bridge stood as the stage for the day as the city played host to the 2019-2020 Produce Season starting celebration, making the bridge the hottest place to be in the produce industry. Those in attendance included produce growers, importers, distributors, and consumers from the United States and Mexico.
“Pharr continues to remain the leader as the port with the largest amount of produce entering the United States,” said Mayor Ambrosio Hernandez, M.D. “Our Pharr International Bridge director, board, and staff have done a wonderful job working with all our partners to continue to expand growth and access through our bridge, and we look forward to another record-setting season.”
Pharr city officials, as well as special guest State Senator Juan “Chuy” Hinojosa, among other notable representatives from the produce industry on both sides of the border, attended the event for the traditional ‘Cutting of the Fruit.’
According to a press release, the U.S. consistently remains Mexico’s number one trading partner for produce and goods, and Pharr’s ideal geographical location has resulted in a great partnership between the two countries as well as facilitating the growth of the two country’s produce trading capacity. The Pharr-Reynosa International Bridge has evolved into the largest land port for fruits and vegetables in the nation, surpassing Nogales, Arizona, as the leading port of entry for Mexican produce and goods. Currently, the Pharr International Bridge crosses more than 60 percent of all the fresh produce coming from Mexico through Texas land ports of entry.
“The Pharr International Bridge has forged strong partnerships on both sides of the border with distributors, growers, and importers, to ensure that we are meeting the demands of the industry,” said Pharr Bridge Director Luiz Bazan. “Although we experienced a few rough months during the threatened closing of the border, we came up with innovative schedules for our commercial trucks which paid off. Our figures show that we have already exceeded the number of trucks and produce that entered through Pharr this year compared to the same period last year. Pharr continues to invest, plan, and work together with all our partners to expand our opportunities.”
A symbolic place for a vital partnership between the U.S. and Mexico—now that’s a party I can get behind! For more fun and exciting news in the produce world, keep up with us here at ANUK.
ISSAQUAH, WA - Over the past three years, Vanguard has strengthened all areas of its business with strategic moves in Peru. This has included acquiring Agricola Challapampa in 2016 and developing a brand-new packing house in Ica to support a 52-week-per-year supply solution of fresh produce to global customers. To keep building on this success, Vanguard has also implemented a Total Quality Management (TQM) team upon acquisition, which has continued to grow, thrive, and help the company further delight consumers.
“Between expanding operations in Peru, and partnering with Sun World Innovations to add their top-quality grape varieties to our growing program, it was clear that quality management of our program would be critical,” said Dirk Winkelmann, Business Development Officer of Vanguard International and President of Vanguard Direct. “We’ve seen major advances in productivity and technologies that continue to deliver quality we can be proud of.”
According to a press release, Vanguard Peru’s TQM team monitors quality and efficiencies for the whole of operations: from plant installation and plant growth, to farming, harvest, package, storage, and dispatching. Since its implementation in 2016, the TQM team’s score card has racked up quite a few wins, including migration to a fully digital recording system, developing an improved evaluation system for all suppliers, and introducing a software that assists with loading and container control.
“What differentiates our TQM program is our control system. We are consistently using indicators of work efficiency housed in a state-of-the-art data house that controls development, speed, and quality of work,” added Manuel Yzaga, President of Vanguard Peru. “Errors or inefficiencies are identified immediately and communicated through chain of command as quickly as possible.”
All in all, Vanguard is pretty pleased with the TQM team’s contributions to the company’s ability to stand as a reliable pillar in the seedless grape market over the past three years. With 2020 just around the corner, the company expects to continue this trend while also increasing its emphasis on quality, condition, berry size, bunch size, and flavor.
For more produce success stories, stay right here with AndNowUKnow.
RIO RICO, AZ - The end of the year may be approaching, but the opening of a new chapter is beginning for Fresh Farms and its newest team member. The company recently appointed Scott Rossi to the position of Director of Sales and Marketing.
“We look forward to Scott’s leadership in taking us to the next level," Juan Pablo Molina, General Manager, tells us. "The Fresh Farms team is excited for the road ahead and the contributions Scott will bring to the table."
According to a statement released by Fresh Farms—a DBA of MJ International Marketing—Rossi will lead and develop the sales and marketing strategy of the company as it continues to expand its Mexican grape and vegetable programs. He will also be instrumental in developing Fresh Farms’ California grape and specialty fruit programs.
Throughout his time in the industry, Rossi has proven himself time and time again to be a leader within this space. After beginning his career in Minneapolis, Minnesota, with Castle & Cook and Dole, he continued to gain Executive Sales experience with Four Star Sales and Pandol Bros.
Congratulations to Scott on this new role!
ZAANDAM, THE NETHERLANDS - In September, Ahold’s current CFO, Jeff Carr, announced that he would no longer be with the company once his term ended in April 2020. As the retailer scouted for new talent to take his place, they tapped Natalie Knight, a retail veteran with nearly two decades of experience in the sector. Knight has been appointed to Executive Vice President of Finance and member of the Executive Committee, effective March 1, 2020. She will be nominated by the Supervisory Board to be appointed as Chief Financial Officer, officially succeeding Carr in April of the same year.
“I am excited to join Ahold Delhaize,” stated Knight. “With its Leading Together strategy and its brand-led model, I believe the company is well positioned to thrive in this new era of digital transformation in the food retail industry. I look forward to working with Jeff to ensure a smooth transition and support the company as it continues to win in its local markets.”
Knight most recently worked with Arla Foods, where she served as Chief Financial Officer and oversaw the company’s finance, legal, and IT functions. Prior to joining Arla Foods, Natalie worked 17 years at adidas, serving in several financial roles including Investor Relations and M&A, where she led the acquisition of Reebok for adidas. She then served as CFO of adidas North America, where she led major cross-functional cost reductions and operational transformation efforts. Her final role with adidas was as SVP of Group Functions Finance, leading a finance team in strategic and financial support for the Group’s Global Operations, Procurement, Finance, Real Estate, Legal, HR, IT, and Executive functions.
The press release noted that Knight holds a Master of Economics from the University of Berlin, Germany, and a Bachelor of Business and German from the University of Arizona.
“I’m thrilled to have Natalie join Ahold Delhaize. She has worked in both the U.S. and Europe, across a variety of industries, including branded consumer goods and food products,” said Frans Muller, President and CEO. “With her broad experience across several finance areas, her commercial mindset, and her demonstrated leadership in cost reduction and business transformation efforts, she is the right leader to help accelerate Ahold Delhaize’s Leading Together strategy. I look forward to working with her.”
Jan Hommen, Chairman of the Supervisory Board added, “I would like to welcome Natalie to Ahold Delhaize and look forward to nominating her to the Management Board. I would also like to thank Jeff Carr for his distinguished service to Ahold Delhaize during the past eight years. During his tenure, he brought focus to both cost control and cash generation as well as financial leadership to both the acquisition of bol.com and the merger of Ahold and Delhaize. I wish him well in his future endeavors.”
Keep reading AndNowUKnow as we cover the latest in executive shakeups across the industry.
UNITED STATES - While the industry was able to take a breath last month after a new Tomato Suspension Agreement was signed, the investigation is back underway at the request of the Florida Tomato Exchange, who submitted a request on October 11, and Red Sun Farms, who submitted a request on October 15. As a result, the Department of Commerce will continue the antidumping duty investigation of fresh tomatoes from Mexico and will also issue a final affirmative determination of dumping. Despite the renewed investigation, the new agreement will remain in force pending the outcome of an investigation by the U.S. International Trade Commission (ITC).
“At the request of domestic producers, the Department is completing the investigation into imports of Mexican fresh tomatoes,” said Secretary of Commerce Wilbur Ross in a press release. “Now it is up to the International Trade Commission to determine whether dumped imports harm the American tomato industry—and whether, as a consequence, the suspension agreement will remain in place.”
Under the current antidumping law, Section 734(g) of the Tariff Act of 1930, Commerce can be requested to continue the suspended antidumping investigation—even if the new agreement signed on September 19, 2019 eliminated the injurious effects of unfairly priced tomatoes, prevented price suppression and undercutting, extinguished all dumping, and removed major uncertainties for growers and workers in Mexico.
“The U.S. Department of Commerce has announced a final dumping margin of 21 percent in the resumed antidumping investigation of Mexican tomatoes. This result comes as no surprise to American tomato farmers who have seen domestic production decline significantly in the face of unfairly traded Mexican imports,” wrote Michael Schadler, Executive Vice President of the Florida Tomato Exchange in a press release. “The U.S. tomato industry looks forward to presenting its case before the International Trade Commission in the coming weeks.”
Due to the requests from U.S. growers, the ITC will continue the suspended investigation of whether imports of fresh tomatoes from Mexico injure or threaten injury to Stateside producers. Commerce has also instructed Customs and Border Protection to lift suspensions of liquidation and to return importers’ cash deposits.
If the ITC’s final determination is affirmative, then the suspension agreement will remain in place. However, if the ITC’s final determination is negative, then Commerce and ITC will terminate their investigations, and the suspension agreement will have no force or effect, allowing tomatoes from Mexico to enter the United States free of antidumping duties.
As more developments unfold, AndNowUKnow will continue to report.
RIVERSIDE, CA - Index Fresh is inviting the industry to come one, come all to its 22nd Seminar Series this month in San Luis Obispo (10/17), Ventura (10/23), and Fallbrook (10/31), California. The global avocado marketer has been hosting its seminar series since 2011 as part of its commitment to support growers and grower organizations.
“Our seminars have always had great reception in all three growing regions. We’re grateful to be connected to leading experts in our industry to host an annual series that is truly beneficial to our growers,” said Keith Blanchard, California Field Manager.
Gerardo Aldunate, an agronomist and fruit production consultant, will present the seminar, “Fall Management Practices to Improve Spring Flower.” During this Seminar Series, the ag expert will outline tasks that growers should address and implement during the fall to optimize next year’s fruit set and crop size, according to a press release.
“One of the critical time frames in avocado farming occurs during the spring bloom, but if you wait until then to prepare your trees, you’re too late. You can make a big difference in the outcome of next year’s crop if you anticipate and know what’s within your control, and address those needs now,” said Aldunate.
Aldunate works closely with growers in California and around the world. He serves as Index Fresh’s Consulting Agronomist, in which he regularly visits the company’s growers and groves, assists with grove management and fruit production practices, and helps Index Fresh fulfill its grower commitment.
For more of the freshest produce news, keep reading AndNowUKnow.
LEAMINGTON, ON, CANADA - We at AndNowUKnow will never get tired of hearing what industry mover and shakers are doing to promote sustainability. Since NatureFresh Farms introduced its compostable Mini Cucumber trays to its customers, it has focused its waste reduction efforts on “leaving less and leading more,” teaming up with local manufacturer Pulp Molded Products (PMP) to make sustainability central to all of its packaging processes.
“This has been a project that I’ve had a lot of interest in developing and has been on my mind for a while,” stated Luci Faas, Product Development Specialist. “NatureFresh has given me the opportunity to really pursue this innovative packaging design and have supported the effort to introduce greener alternatives into their packaging. Working with PMP has helped us achieve our goals of becoming more sustainable.”
Since June 2018, NatureFresh has distributed 6 million compostable molded fiber trays within the marketplace. Interest from retailers helped fuel the growth for this product, a press release noted, given that it provides them with an alternative to polystyrene foam trays. Due to this, the company has saved 67,200 pounds of Styrofoam trays from entering landfills—which equals to roughly 12 truckloads.
The compostable tray is made from 100 percent post-industrial paper waste, which is then ground up and mixed with water for a pulp-based material. During biodegradation, no toxic or hazardous waste materials are expelled into the environment.
“Seeing the actual numbers from the past year gives us a greater awareness of the considerable difference we are making to the environment by being more sustainable in our packaging,” said Frank Neufeld, Sales Manager. “We are inspired by the positive effect one company can have—but think about the kind of impact we could have collectively if plastic-free packaging were to become an industry standard.”
By recognizing the extent to which products in the produce industry have contributed to the escalating plastic and pollution crisis, the greenhouse grower decided that it needed to take significant steps toward reducing its impact on the environment. Given these positive results, it hopes to inspire even greater change within the industry.
As it looks to the horizon, NatureFresh Farms is committed to expanding the compostable tray program.
A huge shoutout to NatureFresh Farms for tackling such an important issue! AndNowUKnow salutes all who support industry-changing initiatives.