Wed. July 17th, 2019 - by Lilian Diep

SALISBURY, NC - The day is finally here! Food Lion, the grocery store company under the Ahold Delhaize umbrella, has announced the completion of its 92-store remodel South Carolina, just after announcing another investment plan in Virginia. Dropping $158 million for this project, Food Lion not only remodeled its stores, but also hired 2,000 additional associates, gave back to local communities, and donated two mobile trucks to area food banks to feed local families in need. To date, Food Lion has now remodeled 80 percent of its network of more than 1,000 stores across its 10-state operating area.

Meg Ham, President, Food Lion“Food Lion has nourished our neighbors in the greater South Carolina community for 43 years, and we're excited to bring these improvements to our 92 local stores," said President Meg Ham. "We've created a new grocery shopping experience through the significant investments in our stores, associates, and communities. From our expanded variety and product assortment, newly reorganized stores, to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find the quality products they have come to expect from Food Lion. When coupled with our weekly sales and promotions, customers will see that we have made it easier for them to nourish their families with healthy foods on a budget.”

Food Lion announced that it has completed its 92-store remodel in South Carolina

According to the press release, each store—located in Greater Myrtle Beach, Florence, Columbia and Charleston—was opened to the public at 8 a.m. on July 17, following a 7:45 a.m. ribbon-cutting ceremony. So what can you expect to see in these newly remodeled stores? A lot, actually:

  • Expanded variety and assortment across all departments relevant to customers in each store, such as more local produce in the “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more local, natural, organic, and gluten-free items
  • An abundant selection of fresh produce and meat backed by Food Lion's double-your-money-back guarantee and a larger selection of Nature’s Promise beef, pork, poultry, milk, eggs, bottled water, cereal, coffee, and other items. Nature’s Promise is Food Lion’s brand of wholesome and organic products that are made with no artificial flavors, preservatives, or synthetic colors
  • Hand-battered chicken as well as a greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily and available for customers to pick up without waiting in line
  • A more efficient checkout process, making it easier to get in, out, and on your-way
  • Fully-remodeled stores featuring new signage and groupings of like products to make it easier to locate items faster

Six stores will have walk-in produce coolers designed to keep produce fresher, longer. These lucky stores are in Andrews, Columbia, Dillon, Florence, Georgetown, and Ravenel. Also, consistent with Food Lion's focus on fighting hunger in its local communities through Food Lion Feeds, it is also partnering with Harvest Hope Food Bank in Columbia and Lowcountry Food Bank in Charleston to unveil trucks to help feed families in need in remote locations. The donation, totaling more than $200,000, increases capacity for the food banks and was discussed at the 10 a.m., July 16 press conference held at the Food Lion store in Columbia, South Carolina.

Seeing as there is still 20 percent left, will there be more plans in the future in continuing this aggressive remodel plan? AndNowUKnow will keep you up to date on more news to come.

Food Lion

Wed. July 17th, 2019 - by Melissa De Leon Chavez

MONTEREY, CA - As July warms up, I’m gearing up for days in the water, barbecues, and PMA Foodservice. Having sold out its booth spaces weeks before the show, this event usually offers some tasty insights into what could be the next big thing to hit menus while completely focusing on fruits and vegetables.

Gene Harris, Senior Purchasing Manager, Denny's"The PMA Foodservice Conference is a very targeted and focused event. The entire foodservice produce supply chain is all in one place, from the growers to the chefs. The Buyers Roundtable has been a win-win every year for all who participate!" Gene Harris, Senior Purchasing Manager for Denny's Corporation, shared of the annual show.

While I definitely agree with Gene on the point that practiced points on the agenda like the Buyers Roundtable are sure bets for success, I can’t help but be excited for all the new things on the docket this year, not the least of which is PMA’s first time holding the expo on Saturday rather than Sunday.

Brian Cook, President, Pete's“I am very excited for the new days this year,” said Brian Cook, President of recently rebranded Pete’s. “Having Sunday as a travel day will allow me to not have to rush through the expo to try and make it back for Monday.”

Brian is among many grateful for the change. In my previous discussion with event Co-Chairs Nichole Towell and Jill Overdorf, both shared that the change was made in response to feedback from loyal attendees. And the timing isn’t the only new addition.

The PMA Foodservice Conference and Expo will be held July 26-27 in Monterey, California

Attendees and exhibitors this year can look forward to PMA’s Foodservice Conference Networking Reception on Friday, July 26, from 3:30 p.m.-5 p.m., just after the debut À La Carte education sessions—five topical engagement stations attendees can choose from to get the most from their time. Topics include produce safety, trends, sustainability, top technology of tomorrow, and talent. The reception will be held for the first time in The Barns at Cooper Molera, a refurbished, historic venue in Monterey a few blocks from the convention center.

Cathy Leffingwell, Director of Produce Supply Chain, Brinker International“PMA’s Foodservice Conference & Expo offers a strong ROI. I attend because it offers the most unique networking experience and offers many opportunities to connect with industry counterparts dedicated to the foodservice segment,” Cathy Leffingwell, Director of Produce Supply Chain at Brinker International, said on the subject. “The education and expo showcase the latest foodservice trends and spark ideas on ways to expand produce variety in our menu offerings. There’s so much to see and sample. The business value can’t be beat.”

On point with this, too, is Members Helping Members on Saturday, July 27. Experts from both FreshXperts and TMD Creative will hold four, 60-minute free consults for a total of eight sessions in strategic marketing, maximizing every moment you’re in beautiful Monterey, California.

The reception will be held for the first time in The Barns at Cooper Molera, a refurbished, historic venue in Monterey a few blocks from the convention center

Also, for the first time, most first-time foodservice exhibitors will showcase together at the expo Saturday in the DeAnza Ballroom, which features the Inspiration Garden lounge. The Serra Ballroom, with 95 exhibitors, features The Zen Den lounge in the center.

The second floor will also offer The Buzz Lounge, complete with cheese and produce pairings served with local Monterey wine and beer tastings, and much more.

Need more incentive? Here are a few more industry voices counting down to the big event:

Ethan Stewart, Associate Director, Produce, HelloFresh US“The PMA Foodservice show in Monterey, California, is by far my favorite event in the produce industry. The proximity to major production regions and shipping points makes this event great for meeting with shippers and touring fields/coolers. The show itself is intimate and easy to navigate. For me personally, it is a can't-miss event." – Ethan Stewart, Associate Director, Produce, HelloFresh US

Max Yeater, CEO, PRO*ACT“The PMA Foodservice Conference provides a great destination for PRO*ACT’s network of distributors from across North America, in addition to valuable networking opportunities for our procurement team who meet with current and prospective suppliers throughout the conference events.” – Max Yeater, President/CEO, PRO*ACT, LLC

Chef Mark Garcia, Vice President, Foodservice & Culinary Innovation, Kum & Go“Chefs, if you are looking to expand your network of the major suppliers in fresh produce, then you need to be at this show!” – Chef Mark Garcia, Vice President, Foodservice & Culinary Innovation, Kum & Go

Kristen Reid, Executive Vice President, Mixtec“The Foodservice Conference & Expo is always one of my favorite events of the year. I love seeing all the new innovations companies and chefs are offering. I also get face time with all the key decision makers that I want to talk to in an environment that isn’t as hectic or rushed as other shows. It allows for better relationship building and always reinvigorates me when I go back to the office.” – Kristen Reid, Executive Vice President, Mixtec

Michelle Weaver, Sr. Manager Produce Services, Centralized Supply Chain Services“I’ve been in the business for 15+ years and every year the PMA Foodservice conference is always enlightening and humbling to learn how much I don’t know! Every year the connections and educational tools I pick up at PMA Foodservice Conference helps manage the produce supply chain throughout the year.” – Michelle Weaver, Sr. Manager Produce Services, Centralized Supply Chain Services


Featuring about 200 exhibitors and a record 36 participants in the Fresh Ideas Showcase, with new faces already among exhibitors, buyers, and attendees—in addition to past participants eager to join PMA again to check out what’s new and different—this is a produce-focused event just for foodservice. Why would you miss it?

PMA

Wed. July 17th, 2019 - by Kayla Webb

WENATCHEE, WA - It’s almost pear season! To prepare retailers for another great season, Stemilt Growers is getting the jump on fall line-ups by helping all in the biz with their autumn promotion plans—now! The grower is especially excited for its Rushing Rivers® brand and the wide variety of pears that full under it.

Brianna Shales, Communications Manager, Stemilt Growers“Although autumn may still be far away, now is the time to start working with your Stemilt representative to get pears ready for big, multi-variety ads as pears are harvested this fall,” said Brianna Shales, Communications Manager. “This year we are expecting a crop with large fruit size, great flavor and quality, plus an increasing organic category.”

This year, Stemilt Growers is expecting a crop with large fruit size, great flavor and quality, and an increasing organic category

Because crops are expected to be large and in charge, Stemilt Growers is gearing up to push bulk as the primary promotion vehicle for the 2019-2020 season. As a result, the grower recommends retailers start planning for large displays using Stemilt’s Rushing Pears-branded bin or easy pallet display. According to a press release, this display strategy will give retailers the opportunity to tell consumers the story of Rushing Rivers and offer them additional information about where the fruit is grown.

“Our Rushing Rivers brand has such a unique story to tell, which is why we encourage retailers to share that story with consumers,” added Shales. “Transparency is appreciated among consumers, which leads to a delightful experience—something we are striving for every day.”

Stemilt Growers is gearing up to push bulk as the primary promotion vehicle for the 2019-2020 season

Shales even suggested organizing pears by variety and color as a means of presenting an attractive, eye-catching color break display that consumers won’t be able to resist.

“Placing prominent pear displays in a high traffic area will boost any retailer’s pear category,” continued Shales. “With so many items in produce, it is crucial that retailer’s pears have moments where they are front and center. An attractive display can captivate both the conventional and organic consumer.”

Tosca, Bartlett, and Starkrimson will kick off the Rushing Rivers season, with their organic counterparts following close behind. In mid- to late-September, Bosc, Red d’Anjou, and d’Anjou, as well as organic Bosc, will then join the rest of the autumn pear lineup. In addition to the Rushing Rivers brand, the Tosca, Bartlett, and Red pear varieties will also be available through the Lil Snappers® kid-size fruit brand, in 3lb conventional bags and 2lb organic bags.

First introduced in 2014, the Rushing Rivers brand highlights some of the two best pear growing locales in the world: the Wenatchee and Entiat River Valleys

“In the industry as a whole, the organic category is growing, but there is a lot of growth here at Stemilt as well as with our growing and packing partner, Hi-Up Growers,” concluded Shales. “As we all know, organic is a constantly evolving category, and it is in high demand. Even though growing pears organically is a challenge, we feel it’s an important offering to consumers and have recently increased organic pear volumes.”

First introduced in 2014, the Rushing Rivers brand highlights some of the two best pear growing locales in the world: the Wenatchee and Entiat River Valleys—neighboring valleys that are surrounded by alpine peaks that help air flow and pears stay cool during the warm summer months. The valleys’ soil also contributes to the peak pear quality thanks to its nutrient richness.

For more fresh produce news like this, AndNowUKnow will keep you in the loop.

Stemilt Growers

Tue. July 16th, 2019 - by Lilian Diep

EAST WENATCHEE, WA - After years and years worth of marketing experience to back him up, Steve Lutz became the Regional Vice President for the Produce Marketing Association (PMA). But now, Lutz is returning back to his roots and stepping down from PMA to open a new marketing and strategic communications venture.

Steve Lutz, Regional Vice President, Produce Marketing Association“I truly appreciate the opportunity I had to serve the industry in my position at PMA,” said Lutz. “PMA is a great organization with a first-class staff. However, I felt a strong pull to return to the areas of marketing, research, and category analytics where I excelled throughout my entire career.”

In addition, he will leverage professional connections in data, design, social media, and communications as needed to support his clients. According to a press release, Lutz was previously Chief Strategist and Vice President of Marketing for CMI Orchards. Prior to that, he was Executive Vice President for Nielsen Perishables Group and served as President and CEO of the Washington Apple Commission.

“Over the course of my career I’ve had the opportunity to work with some of the most creative minds in the industry,” Lutz continued. “There is a real opportunity to harness the skills of these individuals to support the industry.”

Not only would he be shifting careers again, but there’s also the added challenge of the ever-changing consumer moods.

“The explosion of new brands, proprietary varieties, and fragmentation of retail outlets has completely changed the game for the produce industry,” said Lutz. “As consumers shift purchases from commodity products to proprietary brands and organics, the interest and opportunities—as well as the challenges—for growers have never been higher.”

Lutz will officially leave PMA on August 2. We at ANUK look forward to his endeavors.

Tue. July 16th, 2019 - by Maggie Mead

PHILADELPHIA, PA - Produce doesn’t just get harvested and then, poof, magically show up in the store—there’s an entire supply chain to contend with. When one link in the chain is compromised, the entire system falls apart, which is why AgroFresh works with retailers, distributors, and growers to make data-driven decisions about produce distribution. Consistently improving, AgroFresh has recently collaborated with Zest Labs to bolster its FreshCloud Transit Insights solution.

Jordi Ferre, CEO, AgroFresh“AgroFresh’s plant physiology expertise and decades of experience in the fresh produce industry, coupled with Zest Labs’ advanced technology, offers growers, distributors, and retailers a best-in-class solution,” AgroFresh CEO, Jordi Ferre, told me. “The collaboration offers customers unparalleled insights to help them make smart and timely decisions about transit, resulting in less waste, greater revenue, and maximum retail appeal.”

The FreshCloud Transit Insights solution was enhanced with Zest Fresh’s IoT technology, which provides customers with field-to-shelf product visibility, enabling them to make more informed and real-time decisions about transport conditions and shelf-life prediction, maximizing produce quality, safety, and freshness.

With superior tech and strategy, AgroFresh is in a state of growth, most recently looking to expand FreshCloud into new regions to serve new fruit and veg markets.

AgroFresh has recently collaborated with Zest Labs to bolster its FreshCloud Transit Insights solution

“We anticipate serving more global customers across more crops, providing them with unique intel about each pallet of produce, and helping more customers around the world reduce food waste and maximize the value of their crops,” Jordi said.

Sustainability, the topic in the back of everyone’s mind, ranks high on AgroFresh’s list of priorities, and the company is constantly searching for ways to help its customers create a more sustainable produce supply chain and minimize food waste.

“At AgroFresh, we innovate across our global business, seeking new ways to increase produce freshness throughout the entire supply chain, so waste is not an option. Sustainability is a business practice that informs everything we do,” Jordi commented.

Sustainability is another focus for AgroFresh as it seeks to minimize food waste

The company has stayed true to this ethos, most recently extending its sustainability commitment to include an assessment of AgroFresh’s SmartFresh™ product in the U.S. The SmartFresh solution was found, by an independent study, to have improved the sustainability of the supply chain for apples by reducing over eight million tons of carbon dioxide emissions from 2002-2017. As a result, over half a billion pounds of apples have been sold at the retail level rather than shipped to a landfill—saving 800 million gallons of water and over 22,000 hectares of production that would otherwise have been wasted.

With solutions to keep the supply chain in check, AgroFresh helps to ensure quality, food safety, and sustainability that benefits everyone throughout the chain.

For more news on fresh collaborations and ideas to keep the supply chain running smoothly, keep reading AndNowUKnow.

AgroFresh

Tue. July 16th, 2019 - by Melissa De Leon Chavez

ANAHEIM, CA - A balloon in one hand and business cards in the other. Such is the well-rounded approach I saw amongst foodservice operators, retailers, suppliers, and all other forms of attendees enjoying the new direction of The FPFC Expo.

Carissa Mace, FPFC President, shared that close to 1,500 were in attendance with a higher percentage of retailers and buyers this year because of the changes the council made, including those from the Pacific Northwest that had never been to this show before.

Carissa Mace, President, FPFC“We made a lot of changes to the show this year, especially with the new format. We were able to bring more buyers to the show with our new sponsorship packages, and we overall heard a very positive response to the new floor plan,” she commented.

Kicking off with actual magic, the invitation-only Opening Night Adventure inside Disney's California Adventure park, right across from Disneyland, welcomed industry members and their families for food and fun.

Michael Schutt, Sr. Category Manager, Produce and Floral, Raley's“The FPFC is sensitive to the industry and the 'pulls' on both retail and supply as trade shows begin to populate the calendar,” Raley's Michael Schutt said. “To that end, we have opted to consolidate two regional shows into what we hope is one spectacular destination where there is not only trading space for retail and supply to intersect, but a pre-expo event that welcomes both industry members and their families, too.”

Some started out with the legendary rides the park had to offer, tying the night off with music, food, and drinks, not to mention caricature drawings and photo ops with Disney’s Chip and Dale. Others went in for mingling and memorabilia first before enjoying the lights and offerings of the venue.

The entire industry enjoyed the opening night of FPFC, which took place at Disney's California Adventure ParkEither way, upward of 900 people were there to start the event, many of which closed out the night with Disney’s amazing World of Color, where produce members brought their families to watch water, lights, and music create a show only Disney could cultivate. Let me tell you, I now know how industry roots are planted in the next generation!

The next day we saw there was a new approach to the show floor awaiting attendees, with floral on one side of set tables for meeting and eating, and a dynamic collection of produce businesses on the other. Through the gathering were more rows, fitting exhibitors neatly into a space that seemed to encourage easy walking, mingling, and connecting.

Caitlin Tierney, Senior Director of Produce, 99 Cents Only Stores“This year’s FPFC allowed me to connect with old and new vendors alike. From riding Incredicoaster with some of my incredible vendors and industry friends, to meeting new vendors and seeing innovative products at the show, this show offered everything. Last year, we started a cut floral program with a new vendor we met at FPFC Expo. It was great to meet the actual owners, review what we have accomplished in one year, and where the future will take us. FPFC was an impactful show that I know I will be at next year!” Caitlin Tierney, Director of Produce at 99 Cents Only Stores, shared with me.

The FPFC show floor was open and inviting, allowing for plenty of space to mingle and network

A highlight for me and those I heard from was the extra energy apparent from both the FPFC and attendees—energy from the council for having combined what has traditionally been two shows (one in Northern California and the other in Southern California) for one main event, and energy from those in attendance that I credit to the maximized timing of the schedule.

Catherine Gipe-Stewart, Communications Manager, Superfresh Growers®“This year the FPFC really showed how it is growing, and it was refreshing to see new faces at this years’ events. The Opening Night Adventure offered a unique way to connect with the industry and the World of Color was breathtaking!” Catherine Gipe-Stewart, Communications Manager for Domex Superfresh® Growers, shared. “This was my fourth year attending the FPFC Expo. My first year I was an FPFC Apprentice (Class #3), and many of the industry veterans I met then I can now say are close industry friends. It’s amazing how close-knit this community is, and how much they value mentorship.”

What is on the horizon now that FPFC has taken steps to further create a support system for the western region for fresh produce? The Pacific Northwest? The Southwest?

I am definitely excited to find out, whichever way this new direction goes.

Fresh Produce and Floral Council

Tue. July 16th, 2019 - by Kayla Webb

BALTIMORE, MD - In a major move for the trucking industry, Cowan Systems acquired Carlisle Carrier Corp, bolstering its fleet to a total of 2,500 trucks. The two have long acted as competitors in the East Coast market, with Cowan Systems servicing the Mid-Atlantic and Northeast markets and Carlisle Carrier servicing grocery warehouses in the Northeast.

Dennis Morgan, President, Cowan Systems“They complement our network very well,” said Dennis Morgan, President of Cowan Systems, according to the Baltimore Business Journal. “We align cultures as good as you can ask for two different companies. There are lots of opportunity to grow through existing clients.”

According to Transport Topics, Carlisle Carrier employs more than 250 drivers and operates 1,000 trailers, which all will fall under Cowan’s fleet pending the transaction. In addition, Cowan will take on Carlisle’s terminals in Mechanicsburg and Bethlehem, Pennsylvania.

In a recent acquisition, Cowan Systems acquired Carlisle Carrier Corp and brought its fleet to a total of 2,500 trucks

In terms of sales, Cowan is expecting to add $60 million to its bottom line following the acquisition—the transportation operator made $550 million in sales last year, Morgan noted. Overall, Cowan expects to continue to grow following its second acquisition in the last three years, as reported by the Baltimore Business Journal.

“The northeast has the most trade volume in the country, so we have an invitation to most bids,” Morgan continued. “We don’t win them all, but we get included and as long as we’re competitive price-wise, we have a shot.”

To stay in the loop on the latest news affecting our industry, keep checking in with AndNowUKnow.

Cowan Systems Carlisle Carrier Corp

Tue. July 16th, 2019 - by Maggie Mead

NEW YORK, NY - Since last December, Blue Apron has been struggling to stay afloat as the ever-changing meal kit sector ebbs and flows. Although it hit penny-stock status at the end of last year, the company may now have a new and winning strategy. Recently, it closed a deal with Beyond Meat®, which added the company’s plant-based products to Blue Apron’s meal kits. Since that deal closed, Blue Apron saw its stock price surge by 53 percent per share on Tuesday afternoon.

Adding Beyond Meat’s plant-based meat substitutes to its menu, starting in mid-August, positions Blue Apron to take advantage of changing food trends and attract new customers.

According to Yahoo Finance, Blue Apron split its stock last month in an attempt to keep its stock price above $1 per share and avoid being delisted on the New York Stock Exchange.

Blue Apron saw its stock price surge by 53 percent per share after closing a deal with Beyond Meat®

The company has endured several hardships of late. Despite its attempts to revive itself and form strategic partnerships with WW—formerly known as Weight Watchers—and Walmart-owned Jet.com, Blue Apron was forced to cancel its pilot program with Costco, and cut its workforce by four percent.

After going public in April, Beyond Meat’s market value has continued to rise, with its share price growing 582 percent since its initial public offering. The entire plant-based meat sector is booming, as according to the news source, the global market for meat substitutes is expected to hit $18.7 billion in sales by 2023.

Will this new partnership and expanded menu offerings be enough to propel Blue Apron out of penny stock misery? AndNowUKnow will report on the latest.

Blue Apron Beyond Meat®

Tue. July 16th, 2019 - by Jordan Okumura-Wright

SACRAMENTO, CA - With nearly four decades, a time that Greg Corrigan has called a blessing, the Senior Director of Produce and Floral for Raley’s has announced his upcoming retirement. I first met Greg back in 2012 during my first years with the company, and he has always been a passionate source of knowledge and experience that has helped me understand the world of produce a little bit more.

Greg Corrigan, Outgoing Chair and Senior Director, Produce and Floral, Raley’s“I have spent more than 35 years with the incredible team at Raley’s and 19 of those amazing years running the produce and floral department,” Greg shares with me. “The fresh produce industry and the people in it are a dynamic and passionate group that have helped pave the way for my personal growth and evolution. It has been a blessing to live within this industry, every day.”

Greg began his career in the grocery industry in 1984 working for Bel Air Market—before it was acquired by Raley’s—as he attended Sacramento State University where he achieved his Bachelor of Science Degree in Business Administration in 1991. Greg served as a Produce Manager at store level for nine years and, in 1998, Greg was promoted to District Produce and Floral Supervisor overseeing the store level operations for produce and floral in the South Division for Raley’s.

Greg Corrigan, the current Senior Director of Produce and Floral for Raley’s, has announced his upcoming retirement

Greg was promoted to Director of Produce and Floral, in 2000, where his responsibilities included overseeing all procurement and merchandising for the four banner company including Raley’s, Bel Air Market, Nob Hill Foods and is retiring as the Senior Director of Produce and Floral for Raley’s Family of Fine Stores come July 20, after which, Michael Schutt will be the new lead for the team.

Greg has always had a contagious energy about him and I think that is what has made him such a leader—amongst many other amazing assets as well—in the retail space and beyond.

So, what is next for Greg? He plans on moving down to South Monterey with his amazing fiancée, Lisa Davis of Bonduelle Fresh Americas.

I would like to extend a warm congratulations from your friends at AndNowUKnow on your recent announcement and the exciting road ahead!

Raley's

Tue. July 16th, 2019 - by Lilian Diep

MCALLEN, TX - Fox Packaging, one of the industry leaders in packaging innovation, has announced the latest addition to its family of 50 years. Jasper Trujillo will now be the new Business Development Manager.

Aaron Fox, Executive Vice President, Fox Solutions“We’re looking forward to having Jasper on the team, as his unique approach to business development and sales strategy are attributes we know are important for this particular role,” said Aaron Fox, Executive Vice President. “We look forward to introducing him to the industry and our customers at Fresh Summit in October.”

In his new role, Jasper Trujillo will be responsible for the development of an effective marketing and sales strategy

The press release stated that Trujillo will help create standard operating procedures and measured competitive analyses for previous clients, pulling from his background in economics and business consulting. Trujillo will also be responsible for the development of an effective marketing and sales strategy in his new role that is centered around metrics-based performance. Trujillo will also work in tandem with the finance team to create a more concise reporting structure for business and product category performance.

Craig Fox, Executive Vice President, Fox Packaging“Jasper’s role is critical to strengthen and enhance our systematic sales strategy to better support the team as well as enrich our customer experience,” Craig Fox, Executive Vice President.

Fox Packaging stands on providing top-quality and personalized service and hiring Trujillo is an extension of its values. Congratulations to Jasper Trujillo from ANUK!

Fox Packaging