GREENSBORO, NC - The Sunshine State is once again the target for The Fresh Market as the retailer has chosen Lakewood Ranch, Florida, as the spot for a new location. Marking its 48^th store in the state, the new 24,034-square-foot operation will bring a myriad of quality products to shoppers in the area.

“Our new store in Lakewood Ranch offers more than just fresh food; it's a place to grab a coffee with friends, enjoy a slice of Hot & Fresh pizza, or try a new smoothie,” said Jason Potter, Chief Executive Officer. “With a full-service coffee station and a variety of ready-to-eat options, The Fresh Market is a go-to for quick bites, dinner solutions, and everyday occasions. We're thrilled to be part of this community and bring the best of The Fresh Market to Lakewood Ranch, Florida.”

The new store will offer full-service produce and floral departments, as well as deli, meat, seafood, bakery, and high-quality ingredients. 

Other features include:

• Center store restaurant-quality offerings, including in-house smoked pit BBQ; hot and fresh pizza; and a large variety of scooping salads, olive bar, and soup station
• Coffee café bar adjacent to the full- and self-service station
• Fresh breakfast and pastry options in the coffee area, along with fresh smoothies
• Wide variety of bakery dessert options 

Stay tuned to ANUK for more store expansion and produce opportunities.

GONZALES, CA - Mann Packing is on a mission. The subsidiary of Fresh Del Monte Produce launches a multi-platform educational campaign to correct the misuse of its Broccolini® trademark. The Real Mann’s Broccolini™ campaign will educate consumers, chefs, and restauranteurs about the trademark status of the term Broccolini® and protect the company’s trademark for its baby broccoli.

“The term Broccolini is more than just a name to us—it’s a symbol of our company’s commitment to quality and innovation,” says Melissa Mackay, Vice President of Marketing, Fresh Del Monte Produce. “We helped develop Broccolini baby broccoli more than a quarter of a century ago as a broccoli and Chinese kale hybrid from an exclusive seed that produces long, tender, and edible stems you simply can’t get anywhere else.”

According to a press release, while some restaurants may advertise that they’re selling broccolini, there is little evidence they are serving actual Broccolini®—the trademark for that proprietary type of baby broccoli created over 25 years ago by Sakata Seed Company.

“While this campaign is intended as an educational opportunity to remind the foodservice industry that our product name cannot legally be used generically, we are serious about protecting our trademark,” explains Mackay. “It’s important for consumers to understand the Broccolini difference and know that the name matters. If restaurant menus are not accurately referring to the product by name, it can be misleading to customers who expect a certain level of flavor and quality.”

PR, advertising, and social media programs, among many other activations, will support The Real Mann’s Broccolini™ initiative.

Keep reading ANUK for the latest in fresh produce news.