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BAKERSFIELD, CA - Sun World International, a global leader in fruit genetics and variety licensing, has selected new licensees in Australia and Italy as part of a continued effort to strengthen how its branded fruit programs perform across global markets.
The new licensees will market Sun World's proprietary grape brands, including AUTUMNCRISP® and RUBY RUSH®, to strengthen the connections between consistent supply, seasonal availability and the premium retail experience these brands represent.
"Successful fruit programs rely on strong connections — the right partners, in the right markets, growing the right fruit, with a demonstrated focus on excellence — raises the bar for everyone,” said Petri van der Merwe, Vice President of Global Licensing at Sun World International, in a press release. "We're intentional about how we select our partners. We look for those who share our high standards and can connect our brands with consumers to deliver the intended experience."
New licensees include:
“Our strength comes from the connections we build across geographies, growing conditions and channels. When you combine that diversity with an uncompromising focus on quality, you create programs that retailers trust, and consumers come back to," said Gerardo Lugo, Chief Commercial Officer at Sun World International. "These licensees will give us exactly that. They bring the experience, infrastructure, and commitment that will continue to set Sun World apart."
Joining the Sun World licensee network means more than access to world-class brands like AUTUMNCRISP®, RUBY RUSH®, ADORA SEEDLESS®, and MIDNIGHT BEAUTY®; it means being part of a connected global system built for long-term performance.
Each licensee receives dedicated marketing support and access to proprietary tools and insights, all tailored to help them grow their programs and meet the specific demands of their region.
For more information about Sun World and its programs, visit sun-world.com.
LEAMINGTON, ON - Pure Flavor®, a leader in greenhouse-grown fresh produce, is proud to announce that Tiffany Sabelli, Vice President of Sales, has been recognized as one of the 2026 Outstanding Women in Produce by the Canadian Produce Marketing Association (CPMA) and Grocery Business Magazine.
This national recognition highlights women who are making a meaningful and lasting impact across the fresh produce industry through leadership, innovation, and a strong commitment to advancing the category, a press release stated.
Tiffany plays a central role in Pure Flavor’s commercial organization, helping guide sales strategy and strengthening customer partnerships across North America. Over the course of her career, she has been instrumental in building trusted, long-term relationships with retail and distribution partners while supporting consistent growth across key markets.
Known for her steady leadership style, clear communication, and collaborative approach, Tiffany has helped align cross-functional teams and bring consistency to execution across a complex and fast-moving category.
Her work continues to support Pure Flavor’s focus on delivering reliable programs and strengthening category performance for retail partners.
“Tiffany brings a level of commitment and leadership that elevates everyone around her,” said Jamie Moracci, CEO, Pure Flavor®. “She approaches every challenge with clarity and accountability, and she has a way of bringing people together to deliver strong results. This recognition reflects the impact she has made not only within our organization, but across the industry as a whole.”
Pure Flavor® congratulates Tiffany Sabelli on this well-earned achievement and celebrates her continued impact within the organization and throughout the produce industry.

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