EDMONTON, CANADA - Now is the time to step into new spaces, and the Little Potato Company is doing just that with a first of its very own: the Little Springtime Sweepstakes.

“We are launching our first ever in-store and digital Spring campaign and promotion,” Heather Jeffares, Vice President of Marketing, shares with me, relaying excitement both for the team’s customers and consumers alike. “We support the campaign with our eye-catching in-store POS and displayers to grab the attention of the consumer, encourage purchase, and entry into our sweepstakes. All of our POS has a QR code that consumers can scan which takes them to our interactive website to enter, learn more about our brand, and download easy springtime recipes.”

Starting today, April 17, the company is launching the Little Springtime Sweepstakes, providing an opportunity to enter for a chance to win one of 10 $1,000 prizes.

“We understand groceries can be expensive, so with our 10 prizes of $1,000 each, we’re hoping we can bring a ‘little’ relief to the lucky winners,” says Heather.

Not only does the move make for an additional—pardon the pun—spring in seasonal sales, but it is the company’s own vote of confidence for its power to win over consumers. Little Potato Company has seen loyalty sprout as it works to ensure this brand is one consistently catching and capturing attention.

“We support our brand with a 365-day ‘Always On’ brand-building approach across our media channels supplemented with seasonal activities to ensure we’re top of mind with consumers shopping in-store and online. When we approach our promotional strategy, we’re considering our consumer journey and how we can drive them in-store and online to purchase our products,” Jennifer DeMunck, Senior Brand Manager, points out.

As families start heading outside and participating in outdoor events, she continues, Little Potato Company knows life can be busy for parents balancing their kid’s school and sports activities.

“We want to bring ‘a little moment of happiness’ with our convenient, easy-to-prepare lineup of potatoes that can be cooked in as little as five minutes, so families can spend more time outside enjoying springtime events instead of in the kitchen,” Jennifer explains.

The Little Potato Company products offer healthy and quick meals which help the busy families that come into your stores. As we continue to follow such brands and strategies, keep reading AndNowUKnow for the latest.

SALINAS, CA - Ippolito International recently concluded its Yuma, Arizona, season and is now growing cauliflower in Salinas, California, as Taina Rodriguez, Commodity Manager, Cauliflower, tells me. The grower’s cauliflower production for the season has started strong, with a significant volume of high-quality product.

“In terms of pricing, we’re observing a range between $20 to $22, which is similar to last year. Our ample volume and abundant supply in Salinas ensured a seamless transition between the Salinas and Yuma regions. However, looking at the extended forecast starting the week of April 15 and April 22, we expect lighter supply numbers, which may drive this market to be higher and more active,” Taina explains.

Recent weather patterns, characterized by cooler days with light rain, have been beneficial for Ippolito’s cauliflower supply. These conditions are ideal for cauliflower growth, Taina says, and the supplier is pleased to have not experienced any growing issues so far.

“Cauliflower has become increasingly popular, and people have found innovative ways to enjoy the vegetable. It is no longer just a side dish but is now commonly used as the main dish,” Taina continues. “There are various new trends such as cauliflower crust pizza, cauliflower steak, cauliflower buffalo bites, cauliflower rice, and much more. This growing market has led to an increase in demand, making room for promotional volumes.”

As Ippolito continues to monitor market dynamics and weather patterns, the company remains committed to delivering premium-quality cauliflower to meet the evolving demands of consumers.

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