Wed. April 15th, 2026 - by ANUK Staff

LA JOLLA, CA - The Peruvian Avocado Commission (PAC), through its flagship brand Avocados from Peru, proudly announced that Stephen J. Barnard and Bob Lucy were honored with the prestigious Global Leadership Award in recognition of their extraordinary contributions to the avocado industry.

The awards were presented on April 8, 2026, during a special dinner held at The Lodge at Torrey Pines in honor of the recipients, the evening prior to the PAC 2026 Annual Membership Meeting.

The Peruvian Avocado Commission (PAC), through its flagship brand Avocados from Peru, proudly announced that Stephen J. Barnard and Bob Lucy were honored with the prestigious Global Leadership Award in recognition of their extraordinary contributions to the avocado industry (© Courtesy of Peruvian Avocado Commission)

Stephen Barnard, co-founder and Chief Executive Officer of Mission Produce, was recognized as a true pioneer who helped transform avocados into a global staple through innovation in ripening, global sourcing, and category development. Over more than four decades, he built Mission Produce into a vertically integrated, billion-dollar business spanning more than 25 countries. His early and visionary investment in Peru helped establish the country as a leading global supplier, including founding the largest avocado packing operation in the world in Peru and becoming one of the largest avocado growers in the country. A bold and forward-thinking leader guided by his philosophy to “play offense” and “not be afraid to lose,” Barnard’s impact extended across the entire value chain and through his industry leadership, including service on the board of the International Fresh Produce Association.

Bob Lucy, co-founder of Del Rey Avocado Company, was honored for his nearly five decades of leadership and service to the avocado industry. A respected pioneer, Lucy played a key role in shaping the U.S. avocado market and expanding the global presence of the category. He served for many years as Chairman of the Peruvian Avocado Commission’s Marketing Committee and as a member of its Board of Directors, helping guide strategic growth initiatives and strengthen the positioning of Peruvian avocados in the U.S. market. His broader industry contributions included leadership roles with the California Avocado Commission and other international organizations.

The awards were presented on April 8, 2026, during a special dinner held at The Lodge at Torrey Pines in honor of the recipients, the evening prior to the PAC 2026 Annual Membership Meeting (© Courtesy of Peruvian Avocado Commission)

“These awards recognized not only remarkable individual achievement, but also the spirit of vision, innovation, and partnership that drives our industry forward,” said Xavier Equihua, President & CEO of PAC, in the recent release.

“Through our Global Leadership Award, the Peruvian Avocado Commission is proud to be the only organization in the avocado category that honors leaders whose vision and contributions have advanced both the global avocado industry and the growth of Peru as a leading origin,” said PAC Chairman Jose Antonio Castro. “Stephen and Bob exemplify the leadership, commitment, and long-term vision that continue to elevate our industry worldwide.”

As PAC President and CEO Xavier Equihua explained, these awards recognized not only remarkable individual achievement, but also the spirit of vision, innovation, and partnership that drives our industry forward (© Courtesy of Peruvian Avocado Commission)

The Global Leadership Award represents the highest level of recognition by Avocados from Peru, honoring individuals whose vision, commitment, and impact have helped shape the future of the global avocado industry.


Fallback FLV:

https://cdn.andnowuknow.com/fallback-videos/sunset_angel-sweet-video_041426_fallback_0.mp4?VersionId=RCegTPtRHiLOgMi_ucVfN0nN5uBxbfQj

Mobile PreRoll


Destination URL

Destination URL

Fallback FLV:

https://cdn.andnowuknow.com/fallback-videos/sunset_angel-sweet-video_041426_fallback.mp4?VersionId=rs81M6pxoGhH7WWp6Fx3DtbgSPkfL7eD

PreRoll


Destination URL

Destination URL
These results reflect a year of disciplined execution, with gains in digital and customer engagement supporting overall performance…
And Now U Know - Fresh Produce Industry News

morning EDITION — 4/15/2026

Moonlight Companies

Moonlight Companies Combining regenerative agriculture investments with category leadership, the stone fruit powerhouse opens a chapter in stewardship—on the shelf and in operations... View

Moonlight Companies

Moonlight Companies Combining regenerative agriculture investments with category leadership, the stone fruit powerhouse opens a chapter in stewardship—on the shelf and in operations... View


Early Season Stonefruit from Coachella Valley
Early Season Stonefruit from Coachella Valley

Driscoll’s Naming this Vice President, the company strengthens its ability to navigate global policy and trade environments… View

Drive sales and build momentum with a four-week jumpstart to the season!

Side Delights® This rollout highlights how a classic staple is being reimagined as a quick, versatile meal solution… View

Ocean Mist - Heartichokes

Now Shipping from Mexico
Now Shipping from Mexico

Equifruit Through merchandising creativity, the provider brings an interactive retail display concept to the show floor… View

Now Shipping from Mexico

Albertsons® Companies These results reflect a year of disciplined execution, with gains in digital and customer engagement supporting overall performance… View

Service, innovation, team

Service, innovation, team

Service, innovation, team

Top of quote bubble Get social with POM Wonderful  | April 15, 2026 5:00 AM Bottom of quote bubble

fresh that fits real life

Ready, set   cherry season!

Joe's Produce

Accounts Payable / Sales Support

The Specialty Crop Company is seeking a highly organized and proactive Accounts Payable and Sales Support to join their team in Madera, CA.

View Job

More jobs from Joe's Produce

Confidential

Retail Account Manager - #36e4S

Joe Produce Search has been engaged to recruit for a successful, established organization serving leading retail customers and is seeking a highly capable Retail Account Manager to join its Los Angeles area team.

View Job


Confidential

Senior Retail Business Development Manager - #bfdeS

Our client is looking to add a Senior Retail Business Development Manager to their team in the Los Angeles, CA area.

View Job


Arrow Produce

Quality Control and Operations

Arrow Produce is looking to hire a Quality Control and Operations in Amityville, New York.

View Job


Terra Exports

Sales Manager – Fresh Produce (Limes Focus)

Terra Exports is looking to hire a Sales Manager – Fresh Produce (Limes Focus) in USA or Mexico - Remote.

View Job



Snack Happy

Top of quote bubble Get social with GEM Pack | April 15, 2026 5:00 AM Bottom of quote bubble


Latitude 36 Foods - Source, Pack, Deliver

AndNowUKnow

Fresh Produce Industry News

2005 Capitol Ave.
Sacramento, CA
95811
(916) 346 - 4511

Editorial: [email protected]

Advertising: [email protected]

Submit a Press Releases

Contact Us Form: Email

Connect With Us:


bottom footer image

Fallback FLV:

https://cdn.andnowuknow.com/fallback-videos/stemilt-_-ready-set.-cherry-season_fallback.mp4?VersionId=ivkXM_iabXViBZZryjLC7BV0pZ6YJcoq

Destination URL

Destination URL

Tue. April 14th, 2026 - by Peggy Packer

LOS ANGELES, CA - In addition to its impressive table grape and avocado portfolio, Giumarra Companies continues to stand out on produce shelves with its branded programs: DulceVida™ nectarines and SugarWild™ blackberries. These exclusive programs will be a key feature of the company’s Viva Fresh showcase as the supplier highlights a variety of multi-category opportunities.

With DulceVida set to begin shipping in June, Viva Fresh comes at a perfect time to highlight this premium lineup.

Kristina Lorusso, Vice President, Retail Partner Services, Giumarra Companies
Kristina Lorusso, Vice President, Retail Partner Services, Giumarra Companies

“Available in both white and yellow flesh varieties, DulceVida delivers a premium eating experience supported by colorful, high-impact packaging and merchandising,” Kristina Lorusso, Vice President, Retail Partner Services, shares. “Offered in high-graphic, grab-and-go bags or bulk with designated unique PLUs, this program elevates retailers’ summer sets and drives value in the stonefruit category.”

Complementing this high-quality offering, Giumarra Companies’ proprietary branded blackberry program, SugarWild™, has already gained traction across several major U.S. retailers.

“While our inaugural season out of Mexico wraps up in May, Viva Fresh provides the ideal timeframe to build early momentum for fall, when the program resumes shipping in October,” Kristina adds. “Particularly, Jumbo SugarWild™—the first jumbo blackberry offering of its kind—has caught the attention of customers and consumers alike. We look forward to expanding the SugarWild line next season.”

In addition to its impressive table grape and avocado portfolio, Giumarra Companies continues to stand out on produce shelves with its branded programs: DulceVida™ nectarines and SugarWild™ blackberries
In addition to its impressive table grape and avocado portfolio, Giumarra Companies continues to stand out on produce shelves with its branded programs: DulceVida™ nectarines and SugarWild™ blackberries

But wait, that’s not all Giumarra Companies has in store for its partners! The company’s Mexican grape season will begin shipping in May, with increased volumes on all three colors. This increased Mexico supply will lead the supplier into the California season.

The company also continues to offer a robust, 52-week avocado portfolio, offering both certified organic and conventional avocados from all countries of origin.

“Our sales team is eager to support customers with value-added options, such as ripening and bagging, in the avocado category,” Kristina tells me. “The Giumarra Companies combines scale with agility, enabling us to deliver comprehensive, 52-week programs across key categories while remaining highly responsive to our customers’ unique and evolving needs. Our global sourcing capabilities allow us to provide consistent supply, quality, and service. At the same time, our investment in exclusive branded programs—such as DulceVida nectarines and SugarWild blackberries—brings meaningful differentiation to the produce department, helping retailers drive both excitement and value.”

The company also continues to offer a robust, 52-week avocado portfolio, offering both certified organic and conventional avocados from all countries of origin
The company also continues to offer a robust, 52-week avocado portfolio, offering both certified organic and conventional avocados from all countries of origin

This year, Giumarra Companies is focused on significantly expanding its volume in several of its core categories, creating more opportunities for its partners.

“We find Viva Fresh to be an excellent show taking place at the perfect timeframe just ahead of summer selling season,” Kristina concludes. “We’re looking forward to connecting with retailers in a welcoming atmosphere during a pivotal planning window as they finalize their assortments, promotions, and merchandising strategies. The relaxed setting creates space for in-depth discussions and new collaborations.”

The Giumarra Companies team and its expansive fresh fruit portfolio can be found at booth #212 during this year’s Viva Fresh. For more show insights, stick around to ANUK!