MISSION, TX - Get ready to hit the courts! The second annual Viva Fresh Pickleball Tournament is officially returning to San Antonio, Texas, on Thursday, April 16th. Hosted by the Texas International Produce Association and sponsored by SunFed and Perlag Imports, the Viva Fresh Pickleball Tournament is a signature social and networking event held in conjunction with the Viva Fresh Expo, focused on building industry relationships through healthy, active competition. Following last year’s incredibly successful tournament and the tremendous amount of positive feedback from participants and attendees, this high-energy event was a must for the 2026 show.

New Venue, More Play

This year’s tournament moves to the Texas Pickle Hall. According to the recent release, the indoor venue ensures that the event will proceed rain or shine, with the added comfort of air-conditioning, according to the recent release. With 12 courts available, the event has expanded its capacity to offer both increased tournament brackets and more space for open play.

Tournament Details & Registration

The tournament is designed to be inclusive and balanced, catering to everyone from novices to professionals:

• Format: To keep competition fair, players will be paired with a different partner for every game.
• Schedule: There will be a morning tournament and an afternoon tournament, each hosting 32 players.
• Waitlist: Once the 64 tournament slots are filled, a waitlist will be established.
• Player Capacity: Total number of players is capped at 112: 64 tournament players and 48 open court players.

Early registration is highly encouraged, especially for those interested in tournament play, as space is limited. Currently, we are over 50% for tournament players. Spectators – come early to guarantee entrance! Transportation will be available from the JW Marriott to Texas Pickle Hall for players and spectators starting at 8 am.

An Inclusive Experience

Participants do not need prior pickleball experience or their own equipment to join the fun. Registered players will receive a complimentary Viva Fresh Pickleball Bag and towels! Beyond the matches, attendees can enjoy:

• Networking: Several hours of interaction with new and familiar industry peers.
• Atmosphere: music, food, and beverages will be provided to keep the energy high throughout the day.

"You don’t have to know pickleball to enjoy pickleball," is the mantra for this year's event. If you enjoy meeting people and competing in a "banging" environment, this is a must-attend on the Viva Fresh 2026 schedule.

LA QUINTA, CA - Prime Time Produce, Grimmway Farms, Cal-Organic Farms, and Tasteful Selections have partnered to launch #NourishTheMoment, a spring campaign celebrating nutritious produce as the centerpiece of spring gatherings.

Rolling out across social media on March 20th, the collaborative campaign will feature seasonal recipes, influencer-driven content, and entertaining inspiration designed to encourage consumers to bring vibrant, fresh produce to the center of their spring tables.

A giveaway inviting followers to join the conversation and celebrate the season will be announced on March 23rd.

“We’re excited to partner with Grimmway Farms, Cal-Organic Farms, and Tasteful Selections on this campaign,” said Desirae Perez, Senior Marketing Manager at Prime Time Produce, in the recent release. “Together, we’re showcasing how vibrant, versatile, and inspiring fresh produce can be. Launching during National Nutrition Month, this initiative highlights the role fresh ingredients play in both nourishment and connection.”

The campaign highlights a variety of produce from participating suppliers, including bell peppers, mini peppers, and asparagus from Prime Time Produce; carrots from Grimmway Farms; organic greens from Cal-Organic Farms; and bite-sized potatoes from Tasteful Selections.

“We’re proud to be part of a campaign that highlights the joy of gathering around nutrition,” said Taylor LeBlanc, Omnichannel Social Media Manager at Grimmway Farms. “This collaboration shows the power of joining forces with like-minded companies, creating something more impactful together than any of us could achieve alone. We’re excited to bring that energy to both the industry and consumers.”

By bringing together complementary products and shared values, #NourishTheMoment reinforces the importance of fresh produce in everyday moments, encouraging consumers to celebrate the season through simple and flavorful experiences at the table and the connections made when gathering together.

COLLINGWOOD, ON - Farm Boy, one of Ontario’s fastest-growing fresh-market retailers, announces the opening of its new Collingwood store at 39 Huron Street on March 26, 2026. The Collingwood location will become Farm Boy’s 52nd store in Ontario. The store invites the community to join and enjoy the grand opening celebrations from Thursday, March 26, to Saturday, March 28, featuring delicious product samples, mascot appearances, giveaways, games, and more.

“We’re delighted to be bringing “A Farm Boy Fresh Twist” on the food experience to Collingwood and to serve this vibrant, close-knit community,” said Shawn Linton, President and General Manager of Farm Boy Company Inc., in the recent release. “With great food, excellent value, and friendly service, we’re excited to be Collingwood’s newest friendly neighbour, bringing our fresh-market experience and becoming a trusted part of the daily routine of the community here.”

Farm Boy is also welcoming several returning teammates from the former Sobeys location, ensuring familiar faces continue to serve the community. By retaining valued local employees, Farm Boy is building on existing relationships and reinforcing its commitment to being a welcoming neighbourhood grocer in Collingwood.

Designed with the community in mind, Farm Boy Collingwood features a custom mural inspired by Collingwood and Blue Mountain, reflecting the local pride that shapes the region. The artwork connects the store to the surrounding community and stands as a prominent in-store feature.

Highlights of what awaits Collingwood residents and visitors at Farm Boy include:

• Abundant farm-fresh produce, including local and organic options.
• Ontario-sourced fresh dairy, meat, and grocery products at excellent value.
• A dedicated hyper-local area of the store that offers a selection of products from vendors from the local community, including Root to Fruit and Georgian Bay Granola.
• A wide selection of butcher-quality Canadian beef, pork, and chicken, along with select international offerings.
• Full range of Farm Boy’s curated, exclusive Private Label products.
• An expanded grocery selection, including a World Market offering international and globally inspired products.
• Hot Bar, Chef’s Market Soup Bar, and Salad Bar selections, delivering fresh, high-quality grab-and-go meals for both residents and visitors in the Collingwood and Blue Mountain area.
• Arterra Wine Rack features a diverse product assortment, including better-for-you wines, sparkling selections, and premium and limited-edition offerings.
• A wide range of convenient foods and everyday non-food essentials, including pet food, baby products, and paper products.

BENTONVILLE, AR - Walmart is once again challenging how things are done at retail. The company’s latest round of Walmart Neighborhood Market store remodels proves this.

This April, several of these markets across Florida, Oklahoma, Texas, Georgia, South Carolina, and Louisiana will test a new kind of rapid remodel process designed for quicker results and less customer disruption. According to a blog post, this move consolidates work by temporarily closing the main sales floor for four weeks while keeping its Pharmacies and Fuel Stations open.

“This is an opportunity to test, learn, and refine our remodel process to identify best practices for the future,” the retailer said in its post. “We know that shopping around closed construction areas or searching for relocated items can be frustrating for our customers. While we try to minimize that friction with every remodel, these four-week temporary closures aim at going one step further. We want to alleviate as much customer disruption as possible and deliver a better store experience, faster.”

Once the remodels are complete, customers will see improvements in store technology.

“This test is about more than new shelves and lights. It is about listening to our customers, continuing to look for ways to save them time and money, and continuing to evolve alongside the communities we serve,” the company went on to say. “By rethinking how we remodel our stores, we are creating a faster path to a better experience. We are excited to reopen these Neighborhood Markets and welcome customers back with familiar faces into stores that feel fresh and ready for the future.”

To learn more about this strategy, click here.