Wraparound


NEWPORT BEACH, CA - Side Delights® announced the launch of Flavorables®, a new value-added petite potato line designed to meet growing consumer demand for quick, convenient, and flavorful side dishes. Flavorables® pairs one pound of petite potatoes with premium dry seasoning blends from Spiceology®, creating a complete, microwave-ready side dish in just five minutes.
“Flavorables was created to make potatoes quicker to prepare while delivering the bold flavors consumers are seeking on restaurant menus,” said Kathleen Triou, President & CEO of Fresh Solutions Network, in the recent release. “Consumer research consistently shows that potato buyers over-index for convenience and seek products that reduce prep time without sacrificing flavor or variety, and we’re giving retailers a turn-key side dish solution that drives convenience, excitement, and incremental growth.”
Flavorables was developed to capture this demand by combining quick-to-cook potatoes with chef-developed seasoning blends inspired by restaurant menu trends. Each package includes a recyclable tray of petite potatoes with premium Spiceology seasonings in one of four bold flavor options: Greek Freak, Butter-licious Garlic & Herb, Cheese Pizza, and Garlic Parmesan. Flavorables® microwaves in only five minutes, making the process from “tray to crave” fast and easy.
The seasonings are crafted by Spiceology, a premium flavor innovator known for chef-created, unique dry spice blends and fresh-ground ingredients, bringing culinary credibility and on-trend taste profiles to the produce department. “Restaurant data continues to show strong consumer interest in Mediterranean flavors, indulgent cheese-forward dishes, and garlic-centric profiles,” noted Darby McLean, CEO of Spiceology. “Flavorables will translate these trends into an accessible retail format with our ground-fresh seasonings with no artificial flavors or fillers.”
“As part of our commitment to quality and innovation, we are proud to farm the yellow petite potatoes for Flavorables,” added Tiffany Readinger, Vice President, Sales and Category Management, for the Masser Family of Companies, an eighth-generation family-owned farming company in Pennsylvania. “We carefully select our petite yellow potatoes for each tray we pack in our Pennsylvania facility. We are laser-focused on the consumer and delivering the freshest product we can, so families don’t need to sacrifice taste for convenience.”
For retailers, Flavorables offers value-added pricing, expanded usage occasions beyond traditional potato preparation, and strong cross-merchandising opportunities with proteins and center-store items. The line is designed to appeal to families, busy consumers, and flavor-curious shoppers looking for fast, satisfying meal solutions. Flavorables is now shipping and is supported by eye-catching digital assets, merchandising, and promotional assets to drive awareness, trial, and repeat purchase.
For more information on Side Delights® and its Network of farms, visit FreshSolutionsNet.com, SideDelights.com, and GrownWhereItMatters.com.

UNITED STATES - Rounds of heavy rain and thunderstorms are expected to impact a broad stretch of the central United States through Sunday, bringing both drought relief and an increasing risk of flooding from Texas to the Ohio Valley. Farther north and east, melting snow and river ice could add to water concerns in parts of the Northeast.
According to AccuWeather, multiple storm systems will track from Texas and the southern Plains into the Ohio Valley and eventually the Northeast over the coming days. Warm, moisture-rich air from the Gulf will collide with lingering colder air to the north, creating conditions favorable for severe thunderstorms across portions of the Plains and Mississippi Valley, while some areas of the Northeast may see snow and ice.
Rainfall totals from the middle Mississippi Valley into the Ohio Valley are generally expected to range from 1 to 4 inches, with isolated higher amounts possible. AccuWeather’s Local StormMax™ projection indicates that some locations could receive up to 7 inches. While major rivers such as the Ohio and Mississippi remain below normal levels after months of dry conditions and may be able to absorb much of the runoff, smaller rivers and streams could rise quickly, leading to localized flooding.
A more significant flood threat is forecast farther south. From central Texas to parts of Arkansas and Missouri, repeated rounds of rain beginning this weekend could bring 3 to 6 inches of precipitation, with localized totals approaching 12 inches. As soils become saturated, runoff may increase rapidly, particularly in areas with hardpan soils and hilly terrain, elevating the risk of flash flooding and sharp rises on secondary rivers.
In the Northeast, warming temperatures combined with melting snowpack are raising concerns about ice jam flooding. Thick ice that formed during extended periods of cold can break apart and accumulate at bends or narrow points along rivers, causing water to back up and potentially flood upstream areas. If an ice jam suddenly releases, downstream flooding can follow. The risk is expected to increase later in March as thawing conditions expand northward.
AccuWeather notes that while the incoming rainfall will help alleviate drought conditions across portions of the central U.S., communities along vulnerable waterways should remain alert to changing conditions as the pattern unfolds.
Stay with ANUK for continued coverage of active weather patterns.



