BAKERSFIELD, CA - For Bolthouse Fresh Foods™, innovation in the carrot category is about finding new possibilities—in how we grow and utilize the crop and how we bring it to market. That starts in the field, where our agricultural expertise allows us to continually evolve growing practices and explore new technologies and efficiencies. 

Here’s What’s in Store.

We’ve introduced new cuts, formats, flavors, and eating occasions through innovations like Carrot Shakers®, Carrot Fries, and Side Dish Sizzlers.

Bolthouse’s deep understanding of the crop gives us a strong foundation to experiment with carrots beyond tradition, including sustainable innovation - using 100% of the carrot! Our expertise allows us to think about innovation holistically, from what works with the carrot itself to what addresses evolving consumer and customer needs.

We aim to expand how consumers think about and eat carrots, looking beyond the traditional role and finding ways to make them more relevant to modern eating habits. Innovation helps drive excitement while also creating incremental opportunities for retail and foodservice partners

Our latest innovation is Carrot Shakers® Tajín® flavor, bringing a well-known flavor profile to the fresh carrot category and demonstrating how we can create new excitement around a familiar product. Innovation continues to be an ongoing focus for us as we explore new ways to bring carrots into different formats, and occasions.  

Thank you for watching What’s in Store.

DENVER, CO - Shoppers who purchase fresh potatoes spend nearly twice as much per trip as shoppers who don't, according to retail data analyzed by Potatoes USA. To help retailers capitalize on that opportunity, Potatoes USA is launching a new retail marketing campaign, The Potato Domino Effect, designed to demonstrate how a single potato purchase can drive sales throughout the store.

Launching this week, the retailer-focused campaign uses the visual of fresh potatoes as tipping dominoes to illustrate how potatoes influence purchases across complementary categories. The campaign is built around a new digital retailer playbook that provides merchandising strategies, sales insights, customizable promotional assets, and cross-merchandising tools designed to help retailers increase basket size and encourage additional purchases.

The Potato Domino Effect downloadable digital retailer playbook includes:

• Research highlighting potatoes’ contribution to overall basket value
• Cross-merchandising ideas and signage for multiple store departments
• Data-driven merchandising recommendations retailers can implement immediately
• Customizable recipes and instructional video content
• Social media assets retailers can personalize for their channels

Download the playbook here.

“When shoppers add fresh potatoes to their cart, the impact is immediate and measurable,” said Nick Bartelme, global retail development manager at Potatoes USA. “According to our data, baskets with potatoes average $99 compared to $50 without potatoes. The Potato Domino Effect campaign presents this fact in a way retailers can’t forget, and we look forward to working with them to set that first potato purchase in motion.”

Potatoes are one of the most versatile items in the produce department and pair naturally with products throughout the store, creating opportunities for retailers to encourage complementary purchases and increase overall basket value. The Potato Domino Effect campaign translates that insight into actionable merchandising strategies retailers can use to support sales across departments.

Potatoes USA will promote the playbook through direct retailer outreach, trade events, social media, digital ads, and email marketing.

Retailers can also access additional merchandising resources, signage, and category management tools at PotatoRetailer.com.